VERY confused - Advert on T.V.
VERY confused - Advert on T.V.
Author
Discussion

Graham.J

Original Poster:

5,420 posts

287 months

Sunday 9th February 2003
quotequote all
I've just seen the advert for Austin Powers - The Spy Who Shagged Me.

It's midnight so no children are up but what I really don't understand is why the voice over had the word shagged bleeped out but the whole word was still displayed on screen.

So are you not aloud to hear the word shagged at midnight but can read it.

mybrainhurts

90,809 posts

283 months

Sunday 9th February 2003
quotequote all
Err.....you're not allowed to say it aloud.........

Child0fthecorn

94 posts

284 months

Sunday 9th February 2003
quotequote all
I think it has something to do with not being able to say "shagged" before the 9 o'clock watershed and CH 4 being to lazy/cheap to make 2 adverts, one with the word bleeped out for before 9:00pm and one without the word bleeped out for after 9:00 so they just play the same one....

joust

14,622 posts

287 months

Sunday 9th February 2003
quotequote all
It's actually called "ironic censorship" (it's talked about quite a bit in 'ad land' around Charlotte Street where we have an office), and is used to make you remember the advert.

You remember the advert, so it worked C4's creative team are very good at this sort of thing IMHO.

[if you remember when it was released, they didn't beep it out then.....]

J

deltaf

1,384 posts

285 months

Sunday 9th February 2003
quotequote all
What does SHAGGED MEAN? Lmao!

gopher

5,160 posts

287 months

Sunday 9th February 2003
quotequote all
according to dictionary.com it can mean a number of things including

A tangle or mass, especially of rough matted hair.

A coarse long nap, as on a woolen cloth.
Cloth having such a nap.
A rug with a thick rough pile.
Coarse shredded tobacco.

tr.v. shagged, shag·ging, shags
To make shaggy; roughen.

or

A dance step of the 1930s consisting of a hop on each foot in turn.

intr.v. shagged, shag·ging, shags
To perform or execute this dance.

or

To chase and bring back; fetch.
Baseball. To chase and catch (fly balls) in practice.

can't see the problem with using this word at any time of the day, the film title could have easily been "The Spy Who Gave Me Rough Matted Hair", the location of the hair is not important IMO, but this title does not roll of the tongue as easily as the one used.

jmorgan

36,010 posts

312 months

Sunday 9th February 2003
quotequote all
Thought it was Mike Mayers playing word games with a dance name but knowing how stuck up the British establishment are etc and using it for a film name.
Anyway, its a term used by US tv people to arrange cables. Hence a rather confused UK rigger being told to shag them cables by a US rigging boss.

joust

14,622 posts

287 months

Sunday 9th February 2003
quotequote all
Interestingly it was changed for the Singapore market to "The Spy who treated me nicely"

alan_driver

1,281 posts

285 months

Sunday 9th February 2003
quotequote all

joust said: Interestingly it was changed for the Singapore market to "The Spy who treated me nicely"



Joust, just how do you know this. You know everything!!

Graham.J

Original Poster:

5,420 posts

287 months

Sunday 9th February 2003
quotequote all

gopher said:
A rug with a thick rough pile.



A SHAG PILE!!!!!

Oooooooh always wondered why it was called that

joust

14,622 posts

287 months

Sunday 9th February 2003
quotequote all

alan_driver said: Joust, just how do you know this. You know everything!!

mannginger

10,228 posts

285 months

Sunday 9th February 2003
quotequote all

gopher said: .....

t.vr.[/B] shagged, shag·ging, shags
To make shaggy; roughen.

DOH!!!! (sorry - couldn't help myself, I love them really and can't wait until I can afford one!


>> Edited by mannginger on Sunday 9th February 18:39

Because I obviously can't use the formatting codes

>> Edited by mannginger on Sunday 9th February 18:40

littlegearl

3,139 posts

285 months

Sunday 9th February 2003
quotequote all
interesting development on this theme, i tuned in a few minutes early to watch the rallying today and after the Carry On film had finished the announcer said something along the lines of: "for more comical laughs there is the austin powers film; the spy who shagged me on at 9..."

then they had the advert break, then showed a trailer for the film where they bleaped out the word "shagged" again...

this is all very silly.

joust

14,622 posts

287 months

Sunday 9th February 2003
quotequote all
See above - the beeping is a gimmick...

littlegearl

3,139 posts

285 months

Sunday 9th February 2003
quotequote all
haven't seen austin powers 2 since it was released in '99, the bit where starbucks is his evil empire is just classic!!!

wedg1e

27,031 posts

293 months

Sunday 9th February 2003
quotequote all
Is a Shag not also some kind of seabird?


Ian

Graham.J

Original Poster:

5,420 posts

287 months

Monday 10th February 2003
quotequote all

wedg1e said: Is a Shag not also some kind of seabird?


Yes

pawsmcgraw

957 posts

286 months

Monday 10th February 2003
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Graham.J said:

wedg1e said: Is a Shag not also some kind of seabird?


Yes




theres a place in New Zealand where they all roost.Its called Shag Point.As you can imagine,it gets lots of yoofs parking there at night because they know no better

Graham.J

Original Poster:

5,420 posts

287 months

Monday 10th February 2003
quotequote all

pawsmcgraw said:theres a place in New Zealand where they all roost.Its called Shag Point.As you can imagine,it gets lots of yoofs parking there at night because they know no better


Is it a nice view there or something? Can't imagine why alot of yoofs would go there apart from to admire the view.

Edited to add: D'OH just got it

>> Edited by Graham.J on Monday 10th February 01:17

pawsmcgraw

957 posts

286 months

Monday 10th February 2003
quotequote all

Graham.J said:

pawsmcgraw said:theres a place in New Zealand where they all roost.Its called Shag Point.As you can imagine,it gets lots of yoofs parking there at night because they know no better


Is it a nice view there or something? Can't imagine why alot of yoofs would go there apart from to admire the view.

Edited to add: D'OH just got it

>> Edited by Graham.J on Monday 10th February 01:17



no back seat in your westfield eh GJ,or do you not like sea birds