Wednesday 31st October 2007

Dunlop Giveaway

How far would you go for a set of new boots?

---

Fancy having this etched into your arm?

I think it’s fair to say that although there are a great many similarities between us and our friends across the pond, things are done a bit differently in the USA.

This is perhaps best highlighted by our west coast friends, known for their open-minded spirit, and their approach to guerrilla ad campaigns.

Yes, we’re back at the SEMA show for more Vegas craziness, and this time we’ve come across the Dunlop stand and a giveaway promotion.

All you have to do to get your hands on four new tyres is have the manufacturer’s logo tattooed on your arm for life: simple, really.

Dunlop’s theme for this year’s show is “The Art of Performance”, and the tattoo campaign is, according to Dunlop’s nutty marketing manager, Janice Consolacion, a logical next step from its previous campaign where willing volunteers had tyre tread designs shaved into their hair.

With 1 in 8 American’s reported to wear at least one inked design, Consolacion reckons that “the tattooed become Dunlop ambassadors as they walk the show floor and eventually go out into their communities. They become a symbol of our brand's style and performance.”

She added “Without a doubt, Dunlop tattooers cut to the chase. They're different; they're all about driving and performance. They seek creative ways to express themselves, and they're not afraid to show it.”

Make of that what you will.

[mulletmark]

Might as well tattoo the words "Corporate sellout-whore" across your forehead really

[190Evoluzione]

There will be at least one (American Dunlop Employee) dumbass that will succumb.
Tbh if it were free tyres for life, on any number of cars, then it would begin to make some sort of sense.
You could have the D followed by an apostrophe on one buttcheek, and H! on the other...

[edb49]

190Evoluzione said:

You could have the D followed by an apostrophe on one buttcheek, and H! on the other...

Brilliant

[fatboy b]

Now if that's not the mark of a fked up nation, I don't know what is!

[Munter]

Free tyres for life? Possibly. 4 tyres worth say £400. Err your off your rocker mate.

[MK4 Slowride]

I've seen some tool with Diesel tattoo'd across his shoulders, cock.

[jon-]

The head of marketing for Goodyear Dunlop Europe posts here sometimes, if I were him I'd currently have my head in my hands!

[waynepixel]

mulletmark said:

Might as well tattoo the words "Corporate sellout-whore" across your forehead really

That is just bloody sad, but I would like to see the sad tt who get it done, so I can laugh out loud, and point at him or her.

[Munter]

jon- said:

The head of marketing for Goodyear Dunlop Europe posts here sometimes, if I were him I'd currently have my head in my hands!

He's probably too busy clutching at his sides to stop them splitting to hold his head as well!

[Andrew[MG]]

Everyone here knows that it's not worth doing and the person who does do it is an utter tt....the point is that it's still good marketing. They will get their brand name in lot's of press coverage if someone is willing to do it. I might even use the idea in the future....

[ode]

“the tattooed become Dunlop ambassadors as they walk the show floor and eventually go out into their communities. They become a symbol of our brand's style and performance.”

No, they become the victim of ridicule, and, if there's any justice, a sound beating with a stout cricket bat. They become a prime example of your nation's stupidity.

[wab172uk]

30 years from today.

Child: grandad, show us your Tattoo.
Grandad: There, look at that.
Child: What is it?
Grandad: It's the Dunlop Logo.
Child: Why did you get that?
Grandad: Free Tyres.
Child: What? For Life?
Grandad: No. Just 4 new tyres when the tattoo was done.
Child: Grandad, you're a fcuking idiot.

Edited by wab172uk on Wednesday 31st October 13:20

[BDEng66]

Andrew[MG] said:

...the point is that it's still good marketing. They will get their brand name in lot's of press coverage if someone is willing to do it. I might even use the idea in the future....

....No one needs to 'actually' get tattooed for the marketing to succeed, it already has....

[Dr G]

Permanent marker, bit of surgical gauze and a squodge of ketchup. Free boots

[minimaxs1]

Porsche/ferrari can tattoo my ar*e for one free car no problem at all

[Ed.]

MK4 Slowride said:

I've seen some tool with Diesel tattoo'd across his shoulders, cock.

First name Vin?

[mat205125]

Ed. said:

MK4 Slowride said:

I've seen some tool with Diesel tattoo'd across his shoulders, cock.

First name Vin?

Turbo?

[jon-]

mat205125 said:

Ed. said:

MK4 Slowride said:

I've seen some tool with Diesel tattoo'd across his shoulders, cock.

First name Vin?

Turbo?

"I smell because I drive a" ?

[chrisbr68]

I wonder if they will share the names who do this so that we can laugh at them...

What a stupid idea!!

[sospan]

Hmmmmmmmm.....
If I have a tattoo of Penny Smith on my arm..........
MMMMMMM
Down Boy!