RE: Ferrari Goes Green
Wednesday 21st November 2007

Ferrari Goes Green

Italian supercar maker to improve fuel consumption by 40%


Environ-mental
Environ-mental
While the rest of the car industry scrambles to make green but dull vehicles, at least supercar manufacturers don’t have to worry about the environment in their quest for speed and power.

Well actually no, because Ferrari has come over all ‘Prius’ and announced its plans to reduce fuel consumption of its range by 40% by 2012.

It appears the Italian firm has itself bowed to growing pressure on car makers to reduce CO2 emissions, despite only producing a few thousand vehicles a year.

Amedeo Felisa, general manager of Ferrari, said the company planned to reduce CO2 emissions from 400 grams per kilometre to 280-300 grams per kilometre.

The news could now well create a trend across the supercar industry, with other manufacturers hoping to sell cars on their green credentials.

But it may not be all bad news for Ferrari owners, because the firm expects to improve economy without sacrificing performance.

Mr Felisa said the engineers are looking at lighter materials and ways of ways of burning less fuel but retaining the same performance.

‘We have to face the challenge of reducing consumption but not affecting the performance of the car,’ he told the Reuters Auto Summit in Frankfurt.

‘Otherwise we move (away) from our position in the market and we do not want to do that.’

‘The answer is efficiency,’ he added.

Author
Discussion

smele

Original Poster:

1,284 posts

310 months

Wednesday 21st November 2007
quotequote all
The CO2 emmisons from making the car will out way the cars emmisions from the exhaust pipe during it's lifetime.

Agoogy

7,274 posts

274 months

Wednesday 21st November 2007
quotequote all
'out' what?

wink

Fetchez la vache

5,889 posts

240 months

Wednesday 21st November 2007
quotequote all
Well, if the outcome of the greenies influence is to make cars lighter, then hooray for that!

I'm fed up with the idea that a "sportscar" is heading towards being 2 tonnes. Lets get back to the light nimbleness of car that are fun, not just cars that *can* do 200mph but will never be driven at 200mph FFS!

brum

5,892 posts

232 months

Wednesday 21st November 2007
quotequote all
"The news could now well create a trend across the supercar industry, with other manufacturers hoping to sell cars on their green credentials."

I struggle to believe that anyone would buy a supercar for its "Green credentials".
I would imagine that "Green credentials" are somewhat down the list for supercar buyers behind Performance, Handling, Looks, Sound, Speed, Exclusivity, Smell, Taste, The ability to piss off Eco Mentalists etc etc etc.


Mr Whippy

32,453 posts

267 months

Wednesday 21st November 2007
quotequote all
It is stupid when a car is taxed and perceived on it's operational efficiency though, while development/production/recyling costs are ignored somewhat.

This is even more important on cars which may do very low mileage anyway, where operational efficiency is ultimately less important, and production cost more so!

Hey ho, anything to 'appear' green and appeal to idiotic eurocracy targets.

Dave

Don

28,378 posts

310 months

Wednesday 21st November 2007
quotequote all
Actually - if Ferrari start taking a leaf out of Colin Chapman's book its no bad thing. A Lotus Elise was getting about 40mpg over a decade ago. They handle superbly and go very well. Of course - they don't have the top-end that sheer power brings but are they fun to drive? Oh yes!

Carbon Fibre/bonded Aluminium tub. Ferrari engine and technology. Could be good for 30mpg and still go like poo from a well polished digging implement.

Road_Terrorist

5,591 posts

268 months

Wednesday 21st November 2007
quotequote all
smele said:
The CO2 emmisons from making the car will out way the cars emmisions from the exhaust pipe during it's lifetime.
Especially as Ferraris are notorious garage queens

off_again

13,917 posts

260 months

Wednesday 21st November 2007
quotequote all
Considering the cost and exclusivity of the Ferrari models, I doubt that making them more economical will make even the slightest difference to anything. Why on earth bother? It's always good to keep pushing forward with the technology and abilities of their cars, but focusing on the 'green' problem isn't one of the that is even vaguely important.

So 3000 Ferrari's world-wide will be more economical. What about the 1M US Pickups that get built each and every year? Is it not more important to deal with these polutors first? Or am I missing the political back-story here?

Tax the rich and steal their money? Bloody communists!

j-j

45 posts

243 months

Wednesday 21st November 2007
quotequote all
This should actually be really interesting to see... but not only on a 'save the planet' perspective.

Porsche have really improved their consumption, and the new GTR averages well over 30mpg.

This may mean that they will not have to put such large fuel tanks in the cars saving even more weight and room, plus saving on having to fuel up in the morning, again in the afternoon and once more at night... Its ok if you live next to a petrol station, but a pain if not. Plus lighter cars are so much more fun.

I just hope that performance and the character traits that these kind of cars stand for come first, not headline grabbing eco-profiling...

Fetchez la vache

5,889 posts

240 months

Wednesday 21st November 2007
quotequote all
anyway this won't go THAT far as most car firms actually like expensive heavy lumps to add to a cars weight so to be able to charge more.
Not that I'm in any way a cynic.

Maxf

8,441 posts

267 months

Wednesday 21st November 2007
quotequote all
Well, if they use better materials to lose weight then handling might improve (and performance as well, once you have remapped it and removed the 17 cats wink )

Hammerwerfer

3,234 posts

266 months

Wednesday 21st November 2007
quotequote all
"But it may not be all bad news for Ferrari owners, because the firm expects to reduce economy without sacrificing performance."


Reduce economy?


PhantomPH

4,043 posts

251 months

Wednesday 21st November 2007
quotequote all
"But it may not be all bad news for Ferrari owners, because the firm expects to reduce economy without sacrificing performance."

Typo...I hope! smile

Boggy

4,603 posts

261 months

Wednesday 21st November 2007
quotequote all
Buy a Lotus Simple

Boggy

Twincam16

27,647 posts

284 months

Wednesday 21st November 2007
quotequote all
brum said:
I struggle to believe that anyone would buy a supercar for its "Green credentials".
In the next few years, that won't be of consequence - they'll have to or they won't be able to make Ferraris, simple as that.

The EU's carbon trading scheme will be replaced with carbon rationing and limits in the medium-term. Basically, if your industry and your products infringe the legal maximum for that year, you'll be fined so heavily you may well go out of business.

Thing is, the high-performance solutions being put together by the world's car industries to get around it are altogether very positive - lots of light weight, aerodynamic efficiency and smaller, revvier engines. Basically, Ferraris will be a lot like Lotuses.

kevin ritson

3,423 posts

253 months

Wednesday 21st November 2007
quotequote all
Don said:
Actually - if Ferrari start taking a leaf out of Colin Chapman's book its no bad thing. A Lotus Elise was getting about 40mpg over a decade ago. They handle superbly and go very well. Of course - they don't have the top-end that sheer power brings but are they fun to drive? Oh yes!
Yep, I like the fact that I drive a sportscar and seeing as I rarely set foot on a plane, have a lower carbon footprint than most 'green' activists like Ken "jump on a plane to do an oil deal with a banana republic" Livingstone hehe

I think this is a great thing. The power game is getting ridiculous these days and Ferrari are concentrating far too hard on driver aids. Time to go back to basics and spend the budget on getting their engines more efficient and chassis lighter. It will benefit us all in the long term.

Edited by kevin ritson on Wednesday 21st November 11:59

kevin ritson

3,423 posts

253 months

Wednesday 21st November 2007
quotequote all
Boggy said:
Buy a K-series Lotus Simple

Boggy

Witchfinder

6,380 posts

278 months

Wednesday 21st November 2007
quotequote all
There's no harm in getting the same for less. If companies like Ferrari weren't trying to improve efficiency, I'd be worried. Technology marches on.

Addersuggs

24 posts

232 months

Wednesday 21st November 2007
quotequote all
its amazing what a diat will do for co2.

making it lighter will do wonders in so many, handling, acceration ect
all be better.

According to evo thats how farrari will acheve there target.

MitchT

17,094 posts

235 months

Wednesday 21st November 2007
quotequote all
Agoogy said:
'out' what?

wink
Outweigh, perhaps!

Addersuggs said:
its amazing what a diat will do for co2.

making it lighter will do wonders in so many, handling, acceration ect
all be better.

According to evo thats how farrari will acheve there target.
And by using direct injection, I've heard.