Car Sales crash as economy slows
Car Sales crash as economy slows
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amir_j

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3,579 posts

231 months

Friday 5th September 2008
quotequote all
http://business.timesonline.co.uk/tol/business/eco...

Car sales fell to their lowest level for more than 40 years last month in the most dramatic sign yet that the country is heading into a recession.

Britain’s biggest industry gave warning of deeper cuts in production to come as consumers, worried about the high cost of fuel and the economic downturn, shy away from big purchases and abandon the showrooms.

Traders reported just 63,225 new cars sold, the worst August figures since 1966, sending a chill through the automotive industry from manufacturers to the secondhand market.

Premium brands, many of which are made in Britain, were among the hardest hit, with Aston Martin suffering a 67 per cent drop to just 19 cars sold. Land Rover saw a 58 per cent fall to 422 cars and Jaguar a 41 per cent slump to 422 cars.

Consumers were offered no respite by the Bank of England, however, as interest rates were kept on hold. Despite official confirmation that growth has slowed to a stop, rates were kept at 5 per cent.

The latest slew of bad news came as Gordon Brown struggled to maintain a political fightback that is becoming mired in internal discord. The Prime Minister insisted that he was “cautiously optimisitic” about the economy in what his opponents portrayed as a rebuff to Alistair Darling’s weekend claim that Britain was facing its worst economic conditions for 60 years.

In a speech to the CBI in Glasgow, Mr Brown pledged more help for low and middle-income families. While people understood that no government could on its own “put everything right that is creating hardship”, he said that they did look to ministers to help them through difficult times.

“We will not let them down,” Mr Brown said. “We will do what it takes to bring security to families on modest and middle incomes. And we will ensure that no one who is prepared to work hard and adapt to change will lose out as a result of global forces.”

But measures to help with rising energy bills were in disarray last night after Downing Street admitted that proposals to raise £500 million to fund fuel vouchers were in tatters.

George Osborne, the Shadow Chancellor, said Mr Brown was in denial over the severity of the downturn. “At a time when Britain needs strong and united leadership with a clear sense of direction, we have a Labour government descending into civil war and a Chancellor and a Prime Minister who publicly disagree on the severity of the problems we face,” he said.

The slump in car sales prompted the heads of the main car industry groups to call for urgent government and economic action to restore confidence.

The Society of Motor Manufacturers and Traders wants Mr Brown to set out an emergency economic plan. Paul Everitt, the chief executive, said it was “concerned by the reluctance of boost the economy and restore confidence.” Sue Robinson, the director of the Retail Motor Industry, said: “Continuing economic pressure on households has made consumers wary of making big purchases, so by deciding against an interest rate reduction, the Bank of England has missed an opportunity to kick-start the economy.”

Britain’s automotive industry, which employs 815,000, sells overseas predominantly but faces terrible markets in Europe and the United States as well. Industry experts described the sales figures as dreadful and gave warning that they would impact on carmaking in Britain. Already Toyota and Land Rover have announced production cutbacks because of falls in orders.

Brent Dewar, head of marketing for General Motors in Europe, told The Times that the “headwinds in the UK market are concerning to us”. He said that consumer confidence in the UK and Ireland was a “burgeoning issue” for GM, the world’s biggest carmaker, which operates Vauxhall’s factory at Ellesmere Port, Merseyside.

Garel Rhys, a car industry economist at Cardiff University, said that the figures were “truly dreadful” and forecast that the British market would probably not recover until the second half of 2010.

Ten years ago, August was a strong month for car sales as the new registration plate was issued. This was changed in 1999, however, to two plates issued in March and September.

Roy Kishor, automotive partner at Kroll, the restructuring and advisory consultancy, said that the car industry was facing a perfect storm of “depressed sales, depressed residual values, cheap offers and margin pressure”. He added that some mainstream used car prices had fallen 10 per cent in two months.

The British Car Auctions (BCA) Used Car Market Report found that car volumes and values fell last year even before the most recent plunge in consumer confidence. Sales of used cars dropped by 5 per cent, to seven million, with both dealers and private owners affected.

Estimates for the first half of this year suggest that the average value of a used car bought at auction has fallen by more than £1,000, to £4,765.

Tim Naylor, spokesman for BCA, said: “You do tend to find that, when sales of new cars are down, then there is a smaller supply of cars of a certain age in the used car market. Buyers of used cars could just be deferring their purchase in the short term or could be putting it off indefinitely.”



Have your say

What on earth did they expect, tax up, petrol up, insurance up, road pricing, speed cameras everywhere, I used to buy a new car every 3 years. Not now. My car is 5 years old and I intend to keep it another 5 at least. I also don't spend several hundred pounds on servicing now either.

Norman, Newcastle upon Tyne, UK

Gordo says "We will do what it takes to bring security to families on modest and middle incomes", which translates as - We're really Old Labour, we know little of the real world, we'll tax you til the pips squeak and give it to those employed to enforce our policies, and give what's left to the idle

Brian Holt, Daventry,

What would be the point in spending a lot of money on a new car? Taxed to the eyeballs, depreciation, congestion payments, road charging, pump prices always going up!

SO, Oxfordshire, England,

What happened to "No more boom and bust?." Role on the election.

Rich, Leeds, UK

The 'problems' in the housing market can only be temporary. Housing is in short supply and getting shorter as more and more immigrants enter the country. The moment mortgages become more freely available (as they will) we will see another 'boom'. Now is a wonderful time to buy.

Tony Jones, Grantham, Lincs

Interest rates reductions will make no difference. The10 year binge on cheap credit, encouraged by Brown as the feel good factor allowed him to rob our pensions and throw billions away on the public sector. Now the inevitable hangover will be mega. Global forces? Pah! excuses for his incompetence.

John, Lincoln,

I drive a car that will attract the highest road fund license next year. It's second hand value has fallen. It is three years old, I was going to change it. I will run it until it is six years old. No benefit to environement this new tax. I'll just run it for longer. No joined up thinking alas!

Graham Morris, Newark, uk

No doubt the car industry will be lobbying our politicians for 'our taxes'. .... Where does the corrupt parliament stop? politicians of all ilks are busy destroying yours and you childrens country! for personal aggrandisement.... How stupid are you for letting them do so.......

R McAuley, Antrim, United Kingdom

New cars were being purchased on credit via equity withdrawal. The house boom is over, credit has all but disappeared so inevitably there will be fewer purchases.
If individuals without any economic expertise saw this coming why didn't the government?


sophie smith, london, uk

Yet more evidence that the economy has gone to hell in a handcart. Meanwhile Messrs Alaistair Laurel and Gordon Hardy have gotten themselves into another fine mess.

Michael Lewis, St Albans, UK

It's not suprising that sales of cars are the first casualty. They sit outside your home depreciating at a rate that can loose half your annual earnngs straight down the drain.
If you already have a car, drive it until it stops working. That won't do much for the economy, but it might help you.

David Nammory, Liverpool,

Get that idiot Brown out of No 10 and on the dole. All the indications look like Britain is heading for or is already in recession.

Andrew, Melbourne, Oz

And meanwhile, Mervyn King and his cohorts on the MPC fiddle while Rome burns.
Giving them independent control of interest rates doesn't look such a brilliant idea now, does it Gordon ?
Especially when their narrow brief is solely to hold down inflation, which makes the MPC a One Trick Pony.

Trevor, Ipswich, Suffolk

Probably best to remember that between 1967 and 1998, new number plates were issued in August (now it is March and September), which made it the peak month for car sales before getting too carried away with these stats...

Russell, Warwick, UK

Would you buy a second hand car from Gordon Brown?

Mark, Yorkshire,

I assume that if the Prime Minister is "cautiously optimistic", he has drawn his self assurance from the CPI inflation index and not
  • The data outlined above
  • Massive food price hikes
  • His failure to stem speculation that energy bills would be reduced for those most in need?
WILLIAM GRIERSON, KIMPTON, UK

If the government instructed the public service to buy only British built cars then I believe that would alleviate the problem quite a bit.It may be viewed as anti competitive, but consider the observation that in other major economies they seem to purchase indigenously manufactured vehicles.

john tanner, bristol,

This is good news. The SMMT bandwagon, and their cronies - govt. need a kick in the pants. Lack of investment and innovation has killed the industry. I recall in the '70's someone at BL told me how they'd get in a, e.g. BMW, and copy its features. And don't mention prices...

M. O., London,

you would if you worked in a car factory like i do and thousands of others.

d.collins, liverpoll,

Gordy's optimistic? You would be when the tax payer you ride like a rented mule is paying for your gas, electric, incompetance. . . .


James, Glasgow,

by the statement "he said that they did look to ministers to help them through difficult times" did he mean he wants the religous ministers to pray for us as everything he touches turns to custard!

james, southampton/Auckland, england & New Zealand

In England we had been used to things going up and up. Be it careers in jobs (except for blacks),sales, profits, property prices, therefore overconfidence and crippling credit. If the present crisis leads to a fundamental change in attitudes we could have learnt something, if not God help Blighty!!

LAKSHMAN PARDHANANI, Goa, INDIA

Who really thinks that this is important? its not as if we need/have to buy new cars every month. In any case it will turn around OK in the mid term you will see.

Damian, Hertford, UK