Lateral thinking from Evo...
Lateral thinking from Evo...
Author
Discussion

_Batty_

Original Poster:

12,268 posts

279 months

Thursday 17th September 2009
quotequote all
.. i see Evo has finaly latched on to the fact that regular subscribers are slightly peeved that 'new' subscribers get gifts, where as regulars are not.
Evo's plan, as far as i can work out, is to spam the living hell out of you via post, suggesting your 'subscription is up for renewal' and 'save up to 2p per issue'
thus after 2-3 letters you then bin everything with any reference to Evo without even opening it.
Therefore you actually throw your 'proper' renewal out, meaning you become a new subscriber, and claiming your gift!

Genius!



Edited by _Batty_ on Thursday 17th September 13:34

TheArchitect

1,238 posts

208 months

Thursday 17th September 2009
quotequote all
Annoys me this, i usually swap the subscription name each year but i started to get bored of the writing and dont subscribe currently.

BoRED S2upid

21,047 posts

269 months

Thursday 17th September 2009
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Yeh wheres my free gifts?. Ive been subscribing for years.

Charlie Foxtrot

3,278 posts

244 months

Thursday 17th September 2009
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I subscribed a few months ago when the gift was one of two dvds about either the Audi Quattro or Lancia Delta. They sent me both! Cash back!

bramley

1,692 posts

237 months

Thursday 17th September 2009
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Watch out for these offers, often the price goes up as time goes by so you think ooh I'll renew and get this offer, but actually it costs more to take that offer. That's what happened to me anyway, so I stuck with my 'old' subs rate and did without the "freebie".

Ewan S

1,295 posts

256 months

Thursday 17th September 2009
quotequote all
No, we get subscription only front covers which are apparently works of art. Well they are until you throw the magazine on the sofa and then the cat decides to spend the night sleeping on it.

I think the editors of EVO think we should be lucky to get such splendid magazine covers.

fivesixseven8

6,146 posts

256 months

Thursday 17th September 2009
quotequote all
Ewan S said:
No, we get subscription only front covers which are apparently works of art. Well they are until you throw the magazine on the sofa and then the cat decides to spend the night sleeping on it.

I think the editors of EVO think we should be lucky to get such splendid magazine covers.
On the whole they use some great photographs. This month is a half arsed photoshop effort of some press pictures though!

Papa_Hotel

12,760 posts

211 months

Thursday 17th September 2009
quotequote all
_Batty_ said:
.. i see Evo has finaly latched on to the fact that regular subscribers are slightly peeved that 'new' subscribers get gifts, where as regulars are not.
Evo's plan, as far as i can work out, is to spam the living hell out of you via post, suggesting your 'subscription is up for renewal' and 'save up to 2p per issue'
thus after 2-3 letters you then bin everything with any reference to Evo without even opening it.
Therefore you actually throw your 'proper' renewal out, meaning you become a new subscriber, and claiming your gift!

Genius!
[/footnote]
Not just Evo, bloody Topgear too. I subscribed for two years with no free gift, emailed them to complain that dedicated readers get fk-all but people buying in a shop get a sweetener every now and again. No reply, no free gifts. wkers. Earlier this year, I took advantage of the three issues for a tenner offer or whatever it was, guess what? Free crap with the magazine. Furious.

rocksteadyeddie

7,971 posts

256 months

Thursday 17th September 2009
quotequote all
fivesixseven8 said:
Ewan S said:
No, we get subscription only front covers which are apparently works of art. Well they are until you throw the magazine on the sofa and then the cat decides to spend the night sleeping on it.

I think the editors of EVO think we should be lucky to get such splendid magazine covers.
On the whole they use some great photographs. This month is a half arsed photoshop effort of some press pictures though!
+1 Looking at it now. It's proper toilet.

Ewan S

1,295 posts

256 months

Thursday 17th September 2009
quotequote all
Off topic but I read the Radical SR8LM review this morning and was amused to see they didn't let the evo chap drive it! "We drove from peterborough to dover, boarded a ferry to calais and then managed to get off without skuffing the front splitter". Wow! Best part of 200 miles in a SR8 as a passenger and thats all he could write? So he wasn't driving then!

bazking69

8,620 posts

219 months

Thursday 17th September 2009
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I never did get my 2 BTCC tickets I was promised when I first took my subscription out...

GTIR

24,741 posts

295 months

Thursday 17th September 2009
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I just joined up with their three copies for a £1 each offer. Did it last time then just cancelled.

Cheers!

markoc

1,084 posts

225 months

Thursday 17th September 2009
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Bit disappointed with this edition, but can't quite put my finger on why. Having dealer adverts in is a little different and I haven't got used to it. Hope it doesn't go the way of Classic & Sportscar and be 50% ads. The magazine seems to be the same thickness, and tens of pages of adverts have sprouted up - so I assume content has diminished but I'm not anal enough to go back through my past editions and find out.

With all this extra advertising revenue you'd think they could splash for a "thanks for subscribing for ever and a day" gift as well as a "congrats you've just signed up" gift.

Back on topic (but a little off) I got a Top Gear mag subscription for Christmas a year or so ago, and was then plagued by a barrage of "you must be mental not to renew" letters when the year had run out. Like I'd spend my own money on that rubbish...

amare32

2,420 posts

252 months

Thursday 17th September 2009
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When I was a subscriber, once the novelty of the special covers worn off (about after 5 mins) it's just the same as the regular magazines that non subscribers get. Don't care what's on the cover, it's about what's inside that matters which has been quite poor of late.

Piginapoke

5,994 posts

214 months

Thursday 17th September 2009
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I think that the current (McLaren MP12) issue is the best in a while. The Top 100 bored me so much I couldn't be arsed to even finish it.

Slightly off topic, I am considering going back to Car magazine after many years away. (Jason Barlow ruined it in my view). Has anyone read the recent issues- is it any good?

amir_j

3,579 posts

230 months

Thursday 17th September 2009
quotequote all
costco do magazines 20% off face price.

Edited by amir_j on Thursday 17th September 20:09

downthepub

1,428 posts

235 months

Thursday 17th September 2009
quotequote all
markoc said:
Hope it doesn't go the way of Classic & Sportscar and be 50% ads
Bit brutal, that. To be fair, most of the ads in C&SC are of fine machinery, no complaints here. That is, of course, as long as they don't sacrifice editorial content for adverts.

As a comparison, I'm sure some here will remember the PC magazines of the early 90s which routinely would run to 1,000 pages and more....

Edited by downthepub on Thursday 17th September 23:46

rm89

348 posts

206 months

Friday 18th September 2009
quotequote all
Piginapoke said:
Slightly off topic, I am considering going back to Car magazine after many years away. (Jason Barlow ruined it in my view). Has anyone read the recent issues- is it any good?
Been reading it for nearly a year after leaving it because of the dreaded Barlow... I think it's really good, pretty underrated. Last couple of issues have actually been a better read than the same month's EVO, although that doesn't seem to be all that difficult right now, unfortunately.

Edited by rm89 on Friday 18th September 00:59

EDLT

15,421 posts

235 months

Friday 18th September 2009
quotequote all
fivesixseven8 said:
Ewan S said:
No, we get subscription only front covers which are apparently works of art. Well they are until you throw the magazine on the sofa and then the cat decides to spend the night sleeping on it.

I think the editors of EVO think we should be lucky to get such splendid magazine covers.
On the whole they use some great photographs. This month is a half arsed photoshop effort of some press pictures though!
Half of the articles are mushed together press releases too.

What really annoyed me was when I was shaking all the junk out of the mag a shoe catalogue fell out - WHAT THE fk?