Citroen Metropolis Could Become DS9 Range-Topper
Double-chevron limo heading for production, but European sales uncertain
Citroen's massive Metropolis luxo-barge concept is headed for production and will become the luxury range-topper for Citroen's new DS sub-brand, most likely badged DS9.
The Metropolis/DS9 - which is the first product of Citroen's Chinese design studio based in Shanghai - was revealed at the Shanghai Expo in May, and a production version would almost certainly be aimed at the lucrative Chinese market, says industry mag Automotive News.
Citroen has a strong presence in China, and Chinese buyers don't have the same hang-ups and perceptions about luxury automotive products as Western buyers. Thus, a 5.3-metre Audi A8 rival could quite easily carry off a Citroen badge.
The DS9 is likely to be built on a modified version of the platform that underpins the Citroen C6 and would almost inevitably be powered by a V6 coupled to an electric motor and a dual-clutch gearbox, at least in its top-end forms.
Whether the DS9 would find its way to European markets, where Citroen luxury cars are hardly big sellers - only a few hundred C6s have found their way onto UK driveways in half a decade on sale - is another question entirely. But it might at least persuade M Sarkozy out of his Vel Satis...
]Citroen has a strong presence in China, and Chinese buyers don't have the same hang-ups and perceptions about luxury automotive products as Western buyers. Thus, a 5.3-metre Audi A8 rival could quite easily carry off a Citroen badge.
[/quote]
The Chinese do have hang ups and perception on brands, they really love the designer labels and see Citreon as unreliable.
Allot of them are materialistic and like big labels, and go for BMW, MB just for the badge but not as bad as the people who will go for the boggo version as they also like the cars to be able aswell and don't like showing that they can only afford the base version and normally avoid diesals.
Just look at the UK most Chinese who have a few pennies drive main BMW and MB.
Are those "rare earth" elements not available anywhere else?
(Genuine question by the way)
Are those "rare earth" elements not available anywhere else?
(Genuine question by the way)

Gassing Station | General Gassing [Archive] | Top of Page | What's New | My Stuff







