I am confused

[M Powered]

Does anybody know the reason for all this "I am" advertising and what it is supposed to mean? Maybe I am just being slow or I am just getting unreasonably irate at these marketing campaigns...?
I am Mercedes
I am a PC
I am Nikon
I am Orange

Is this the new way of telling us how and what to do and think without us realising?

Personally, I am quite bored with this apparently lazy attitude to marketing. I have tried googling for more information, but clearly searching for "i am" reveals a greater than average amount of useless twoddle. Either that, or just no-one else is that bothered. So, any ideas?

[Jo Po]

Get a job in marketing if your bored of it and think you can do better?

Do you honestly think that they sit in the boardroom and the main man stands up and says:
'Listen, i had a fking wild weekend and im feeling like a bag of aholes, Anyone any idea how we can bodge this marketing st?'

'I am...'

'That'll do, Get the posters made and phone BBC'.

Dont be ridiculous, this is what they do and it obviously works. Afterall, You've just posted a few big names on a forum with millions of members

Edited by Jo Po on Monday 22 November 23:44

[Swifty Stig]

what bout people putting i am ater there names like "Will I Am" and "Beyonce I Am" thats pish too.

swifty i am

[Poledriver]

Confused I am!

[Swifty Stig]

HAH! he looks like a scrote

[TheEnd]

Is that the real Yoda, or just a doll/waxwork?

[AndrewW-G]

I am . . . . . . . Iron Man