Are Lotus going to kill themselves?

[cat@10]

Reading this:

http://news.bbc.co.uk/sport2/hi/motorsport/formula...

has me worried that Lotus is going to do its self in. Last months TopGear mag had a feature with 4? new models in the works. Is this the same old story of a British manufacturer getting ambitious to the point of self destruction? I think they should stick to what they know and keep it simple.

[Mostro]

I'm sure this has been done to death.... but,

whilst I'm uneasy with Lotus leaving behind its traditional philiosphies and going chasing Porsche and Aston Martin from a seemingly under-prepared base, the stark fact is that Lotus as it is today hasn't made a profit in 10 years and cannot continue to do so. So something has to be done.... this seems to be widely accepted as their last chance.

[Papa Hotel]

Lotus are the kings of their niche, lightweight sportscars that people can live with. If they can't make a profit at that, chasing the likes of Porsche is going to kill them.

[KrazyIvan]

Papa Hotel said:

lightweight sportscars that people can live with.

I thought the standard answer to this was MX5.

As said I think this is the last ditch effort to start turning a profit.

[McSam]

Turns out even the BBC doesn't know the difference between a principle and a principal.

[williamp]

Dont forget about Lotus Engineering- a very profitable business with fingers in (almost) everyones pies...