Discussion
Presuming Ed said:
The commercial benefits to Merc far outweigh the cost of participating in the sport. After sponsorship and prize money it really doesn’t cost them a great deal.
With Toto having a large stake in the team I’m sure he’ll be working hard to keep the investment flowing in
I wonder for how much longer that might be true...With Toto having a large stake in the team I’m sure he’ll be working hard to keep the investment flowing in
The world moving toward electric power potentially makes F1 look more marginalised, especially with younger people.
And of the sport is seen to be rigged, would that not tarnish any future wins by Mercedes from here on in?
If they were inclined to leave, this might give them a get out.
t stirring. And no they won’t. The US market is huge for them and Netflix has created millions of new fans who had no idea what F1 was five years ago.
Lewis is a global superstar to rival any basketball player whereas 20 years ago Schumacher used to say he enjoyed visiting the US as he could walk the streets in anonymity.
As sour as today's race was it's the new reality of the Netflix generation. Guaranteed front page global headlines tomorrow.
Lewis is a global superstar to rival any basketball player whereas 20 years ago Schumacher used to say he enjoyed visiting the US as he could walk the streets in anonymity.
As sour as today's race was it's the new reality of the Netflix generation. Guaranteed front page global headlines tomorrow.
Additionally, think of where Mercedes was as a brand a decade ago. 'Old man's car'. These days they are arguably considered as sporty and dynamic as any BMW or Audi. Fantastic products but that change in perception over a decade is almost entirely due to F1, even in the years when Vettel was winning. This is much much bigger than one race or championship.
cgt2 said:
Additionally, think of where Mercedes was as a brand a decade ago. 'Old man's car'. These days they are arguably considered as sporty and dynamic as any BMW or Audi. Fantastic products but that change in perception over a decade is almost entirely due to F1, even in the years when Vettel was winning. This is much much bigger than one race or championship.
I have never thought of them as an "old mans car" brand. The first MB car that really got my attention was the AMG Black c class that came out years before they got into F1.cgt2 said:
Additionally, think of where Mercedes was as a brand a decade ago. 'Old man's car'. These days they are arguably considered as sporty and dynamic as any BMW or Audi. Fantastic products but that change in perception over a decade is almost entirely due to F1, even in the years when Vettel was winning. This is much much bigger than one race or championship.
Wait what? Audis are sporty and dynamic?
Catatafish said:
I have never thought of them as an "old mans car" brand. The first MB car that really got my attention was the AMG Black c class that came out years before they got into F1.
That was a direct quote from someone I knew years ago who worked for MB Retail. At the time they had a 7 year plan to reposition themselves and target a much younger audience. I would say they have done that pretty well. Forget the limited numbers AMG stuff and think old A Class vs new A Class and the respective ages of people who buy drive those models. Also the far more prominent branding of "AMG Line" on all current models.Gassing Station | Formula 1 | Top of Page | What's New | My Stuff