Why are 3 series BMW so popular?
Why are 3 series BMW so popular?
Author
Discussion

Goodwin

Original Poster:

167 posts

242 months

Friday 24th June 2011
quotequote all
Coming from this thread: http://www.pistonheads.com/gassing/topic.asp?h=0&a...

I remember reading somewhere that a top spec Mondeo is about the same price as a base to average 3 series BMW and yet the 3 series is a much more common car than the Mondeo.

This got me thinking - why are the BMW 3 series so popular? I have a pet theory but I would like to hear other opinions first, dont want to colour anyone's views (just yet)

Henry Fiddleton

1,597 posts

206 months

Friday 24th June 2011
quotequote all
The 3 series is a fantastic car- with or with out the badge.

edo

16,699 posts

294 months

Friday 24th June 2011
quotequote all
Goodwin said:
Coming from this thread: http://www.pistonheads.com/gassing/topic.asp?h=0&a...

I remember reading somewhere that a top spec Mondeo is about the same price as a base to average 3 series BMW and yet the 3 series is a much more common car than the Mondeo.

This got me thinking - why are the BMW 3 series so popular? I have a pet theory but I would like to hear other opinions first, dont want to colour anyone's views (just yet)
Although you might appear to get more on paper for your money with a Mondeo the poorer c02, and poorer residuals mean that as a lease, and company car option, the mondeo doesnt actually work out any cheaper. I looked at a mondeo through leasplan as a company car and it worked out hardly any cheaper for a far less enjoyable/slower/noiser car..

V6Alfisti

3,314 posts

256 months

Friday 24th June 2011
quotequote all
Fleet companies love them, retained value is much better than a Mondeo, BMW seem to work magic on CO2 level and brand snobbery plays a large part.

va1o

16,113 posts

236 months

Friday 24th June 2011
quotequote all
V6Alfisti said:
Fleet companies love them, retained value is much better than a Mondeo, BMW seem to work magic on CO2 level and brand snobbery plays a large part.
This
Best in class CO2, MPG and resale values means very attractive lease/ finance rates

GSP

1,965 posts

233 months

Friday 24th June 2011
quotequote all
Not to mention the quality of the interior on a Ford is by no mean the same a the BMW.

You can get a 318d Msport for £26k or thereabout which is considerably better than a Titanium X Mondeo at £30K+

Plus after a year the 318d will still be worth over £20k, but you would be able to pick the ondeo up at under £20K

BMWBen

4,906 posts

230 months

Friday 24th June 2011
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All the above is true - I'm selling mine, want to buy it? party

Heathwood

3,033 posts

231 months

Friday 24th June 2011
quotequote all
OP, I don't see the relevance of your comment that the 3 series is more common than a Mondeo. Are you implying that the lack of exclusivity should reduce the appeal of what it is an excellent product?

Urban Sports

11,321 posts

232 months

Friday 24th June 2011
quotequote all
The cars are great it's just the arrogant gimps, without exception, that drive them that get my back up.

LukeSi

5,780 posts

190 months

Friday 24th June 2011
quotequote all
One factor is that it has been the class leader for so long that the 3 series is what everything is compared to. BMW can work magic with engines, I would be willing to bet that a 2.0d Mondeo vs a 2.0d 320d would see the BMW being much more refined and I would also be willing to bet that the 3er has a much smoother power delivery.

Oh and it is also because people like saying "Yup, thats MY BMW."

CampDavid

9,145 posts

227 months

Friday 24th June 2011
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because they're bloody good cars.

They retain value, they ride/handle well, look good and over three years the costs are pretty reaonable/affordable

Stu R

21,639 posts

244 months

Friday 24th June 2011
quotequote all
They're aspirational, they've spent a shed load on marketing, they're good to drive, they're typically well equipped and to a lot of people they look good. They're also pretty reliable and hold their value well, they're decent on the juice and they're comfortable on the motorway. As an all rounder they're pretty hard to beat IMO

Goodwin

Original Poster:

167 posts

242 months

Friday 24th June 2011
quotequote all
Why am i disappointed that on a car lovers forum the first 10 posts are all about economy, co2, tax and residuals. I thought you guys liked cars?

Wills2

29,628 posts

204 months

Friday 24th June 2011
quotequote all

Why do more people choose to drive a 3 series than a Mondeo? Because the simple fact is it's a better car.

What part of that doesn't the OP understand?

Blindingly obvious really...

zakelwe

4,449 posts

227 months

Friday 24th June 2011
quotequote all
The reason is the same that most 3 series drivers do not know which wheels are driven. The reason is that when they meet people they feel far better saying they drive a BMW than a Ford because it makes them seem middle class rather than working.

It's the easy way of saying you are not doing too bad in life, which is important in these times.

Andy


V6Alfisti

3,314 posts

256 months

Friday 24th June 2011
quotequote all
Goodwin said:
Why am i disappointed that on a car lovers forum the first 10 posts are all about economy, co2, tax and residuals. I thought you guys liked cars?
Do you really think that they are sold purely because they are good to drive? I bet the main factors are the sensible aspects listed above.

The 3 series are very competent but even my old 330i wasn't fun.

zakelwe

4,449 posts

227 months

Friday 24th June 2011
quotequote all
Wills2 said:
Why do more people choose to drive a 3 series than a Mondeo? Because the simple fact is it's a better car.

What part of that doesn't the OP understand?

Blindingly obvious really...
What way is it better? Now before you start spouting off remember the types of buyers who are spending their cash, why is it better for them than the Mondeo? You can forget steering feel and RWD for a start, so what else makes it a better car?

Is it as well loaded with gadgets as the Ford? Perhaps it is....

Heathwood

3,033 posts

231 months

Friday 24th June 2011
quotequote all
zakelwe said:
What way is it better? Now before you start spouting off remember the types of buyers who are spending their cash, why is it better for them than the Mondeo? You can forget steering feel and RWD for a start, so what else makes it a better car?

Is it as well loaded with gadgets as the Ford? Perhaps it is....
It's a good point but I think most drivers, even those not really interested in cars, would recognise that the BMW is better/nicer to drive. They just wouldn't have a clue why.

Stu R

21,639 posts

244 months

Friday 24th June 2011
quotequote all
Goodwin said:
Why am i disappointed that on a car lovers forum the first 10 posts are all about economy, co2, tax and residuals. I thought you guys liked cars?
Because that's what some people are interested, and it's inevitable that on a forum this large we're going to have to cover the everyday stuff as well as the exotic or fun. Some people couldn't give a monkey's about a plastic car built in a shed that smells like glue, but others are mad keen.

infradig

978 posts

236 months

Friday 24th June 2011
quotequote all
I'd like to think it was because of those three magic letters..........










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