'You're brave, People just aren't buying cars'
'You're brave, People just aren't buying cars'
Author
Discussion

Haighermeister

Original Poster:

34,805 posts

189 months

Saturday 25th June 2011
quotequote all
It's strange how people say this to me when I mention that I've gone back to car sales again after a 2.5 year break.

The whole sucking through the teeth then saying 'brave, people aren't buying cars anymore' thing is a load of crap.

The dealership I work for (the same one I left 2.5 years ago incidentally) is making more money and selling more cars than ever before.

The main difference is that people who are buying cars seem to be the cash rich, rather than those having cars on finance and that people expect a better deal than ever before.

Just thought I'd share my experiences.

  • awaits brool story co, cool starry bra and icy book pictures*

Murray993

1,515 posts

262 months

Saturday 25th June 2011
quotequote all
The whole sucking through the teeth then saying 'brave, people aren't buying cars anymore' thing is a load of crap.

You say that and people still buy cars off you?

Ari

19,817 posts

244 months

Saturday 25th June 2011
quotequote all
What are you selling? Know a couple of guys at a Ford dealership and they're having a tough year apparently.

Haighermeister

Original Poster:

34,805 posts

189 months

Saturday 25th June 2011
quotequote all
Murray993 said:
The whole sucking through the teeth then saying 'brave, people aren't buying cars anymore' thing is a load of crap.

You say that and people still buy cars off you?
I'm a pretty good salesman TBFH biggrin








I have to be to sell Renaults laugh


I jest, they're awesome.

Pints

18,451 posts

223 months

Saturday 25th June 2011
quotequote all
Haighermeister said:
I have to be to sell Renaults laugh


I jest, they're awesome.
No, they're really not.

wink

Murray993

1,515 posts

262 months

Saturday 25th June 2011
quotequote all
Good answer! I imagine you are.

Might want to lay off the economics though smile

MarJay

2,180 posts

204 months

Saturday 25th June 2011
quotequote all
People are seriously now in the habit of saying things like 'because of the current financial circumstances...' It is getting on my nerves a bit. Sure, things aren't like they were in 2005 for example, but we aren't in a recession and unemployment is down on what it was last year. Yet, the world and his wife is still immensely pessimistic about everything.

I think its time we started to just get on with things again, rather than assume another banking apocalypse is just around the corner.

(Ok so the greek thing is bad... but still...)

Kong

1,503 posts

200 months

Saturday 25th June 2011
quotequote all
Interesting thread. I left the the trade about 3 years ago, i currently earn half as much as i did back then in sales. One local dealer in particular is always recruiting new sales execs (why i wonder?) and i am sometimes tempted. I wasn't bad at sales and could handle the hours, but my current job is relatively secure and I'm just concerned of having a few 'bad' months and ending up on the dole which would be far worse!

Haighermeister

Original Poster:

34,805 posts

189 months

Saturday 25th June 2011
quotequote all
Kong said:
Interesting thread. I left the the trade about 3 years ago, i currently earn half as much as i did back then in sales. One local dealer in particular is always recruiting new sales execs (why i wonder?) and i am sometimes tempted. I wasn't bad at sales and could handle the hours, but my current job is relatively secure and I'm just concerned of having a few 'bad' months and ending up on the dole which would be far worse!
I just halved my basic to go back to it. It's a risk, but the best things in life normally are!

Urban Sports

11,321 posts

232 months

Saturday 25th June 2011
quotequote all
It's like anything else, if you are good at it then you will make money.

When times are good anybody can sell 'stuff', when times aren't good, then the wheat gets filtered from the crap wink

PlayersNo6

1,102 posts

185 months

Saturday 25th June 2011
quotequote all
Out of interest, how much can you generally earn as a decent salesman for a main dealer?

What is the general pay structure re basic + commission/bonus etc? Do the 'prestige' marques pay more?

Apologies if this comes across as intrusive, just curious.

Deva Link

26,934 posts

274 months

Saturday 25th June 2011
quotequote all
MarJay said:
Yet, the world and his wife is still immensely pessimistic about everything.
Have you not seen the recent figures from several high street chains? Retail is really struggling.

My car experience is a few months ago, in a VW dealership the first weekend of the new registration period. I expected it would be busy with people thinking about buying 11 plate cars, but it was almost deserted. We spent several hours there on the Sunday and there were only a handful of other people in the dealership in that time.

Haighermeister

Original Poster:

34,805 posts

189 months

Sunday 26th June 2011
quotequote all
Basic is puny, 13.5k with a car. 15k without

My target is new and used and at 100% is about 2k in commission. Hitting 120% of new and used gets you a higher % on used and a better amount per new.

Extra money on finance sales and extras such as RTI and warranty sales.
You need to be able to sell the whole range of products to maximize your earnings.

Two of the team I work with are well established (10 years service) and both earn circa 60k. Not bad for selling Renaults and other used cars tbfh

Urban Sports

11,321 posts

232 months

Sunday 26th June 2011
quotequote all
Deva Link said:
MarJay said:
Yet, the world and his wife is still immensely pessimistic about everything.
Have you not seen the recent figures from several high street chains? Retail is really struggling.

My car experience is a few months ago, in a VW dealership the first weekend of the new registration period. I expected it would be busy with people thinking about buying 11 plate cars, but it was almost deserted. We spent several hours there on the Sunday and there were only a handful of other people in the dealership in that time.
I don't see that as being different to when I was selling VW's, there wasn't ever massive traffic through the showroom, although the percentage of return from the customers at the time was very high, (2002 - 2003) we usually had a deal from 2 - 3 of every 10 qualified customers (ish).

It may well have changed since then though smile

smile

markmullen

15,877 posts

263 months

Sunday 26th June 2011
quotequote all
PlayersNo6 said:
Out of interest, how much can you generally earn as a decent salesman for a main dealer?

What is the general pay structure re basic + commission/bonus etc? Do the 'prestige' marques pay more?

Apologies if this comes across as intrusive, just curious.
Best months £8000 - 9000
Worst months (usually December when it is dead) £1500

Usually a low basic (£10-12k) with a percentage (between 8 and 14%) of margin retained on the deal. A crap deal might earn you £30, I once sold a couple a car each and made £1100 in commission out of them. Extra money for selling add ons, finance, GAP, PPP, paint protection etc.



V8A*ndy

3,697 posts

220 months

Sunday 26th June 2011
quotequote all
A guy I know who works at a main dealer, apparently had one of his best ever months in 12 years last April.





Haighermeister

Original Poster:

34,805 posts

189 months

Sunday 26th June 2011
quotequote all
MM gets to sell and drive nice expensive flash motors frown



Git wink