RE: Bentley chases high-profile Maybach clients
Wednesday 18th January 2012
In an enterprising example of direct marketing, Bentley is approaching famous Maybach owners directly, hoping to capitalise on the imminent demise of Daimler's luxury brand.
Seems fair enough. And considering that Maybach had counted Samuel L Jackson, Jay-Z, King Juan Carlos of Spain, Roman Abramovich and the Sultan of Brunei amongst its customers, Bentley could be mining a rich seam of both wealth and publicity with the scheme.
Bentley chases high-profile Maybach clients
British luxury carmaker aims to capitalise on Maybach's death
"The withdrawal of Maybach is a business opportunity for us and we're going to use it," Bentley CEO Wolfgang Duerheimer told Reuters at the Detroit motor show last week.
Apparently Bentley has already received some responses from Maybach owners. "The comments I'm receiving aren't very positive," he told industry mag Automotive News. "They feel left alone."
Discussion
Great story. There's no way on earth that anyone who has heard of and purchased a Maybach could ever have heard of an upstart garden shed marque like Bentley.
I wonder if they have employed a Mumbai call-centre to make the cold calls?
"Hello, is that Mr Smith?"
"Yes"
"I understand you have purchased a Maybach car in the past. Is that correct?"
....
"Mr Smith? Mr Smith are you there? Could I perhaps interest you in our new broadband package?"
I wonder if they have employed a Mumbai call-centre to make the cold calls?
"Hello, is that Mr Smith?"
"Yes"
"I understand you have purchased a Maybach car in the past. Is that correct?"
....
"Mr Smith? Mr Smith are you there? Could I perhaps interest you in our new broadband package?"
Maybach is an unmitigated disaster for Mercedes.
Whoever the idiot in charge responsible is, he should be fired immediately.
MB's rivals build highly successful brands ( BMW with Rolls, VAG with Bentley ) that have record sales to emerging economies like China, adding massively to shareholder value.
MB spend billions on Maybach only to get it all horribly wrong and eventually write it all off.
Bungling incompetence on a massive scale. If I was a shareholder I would be furious. The board of MB should'nt get away with it...
Whoever the idiot in charge responsible is, he should be fired immediately.
MB's rivals build highly successful brands ( BMW with Rolls, VAG with Bentley ) that have record sales to emerging economies like China, adding massively to shareholder value.
MB spend billions on Maybach only to get it all horribly wrong and eventually write it all off.
Bungling incompetence on a massive scale. If I was a shareholder I would be furious. The board of MB should'nt get away with it...
toppstuff said:
Maybach is an unmitigated disaster for Mercedes.
Whoever the idiot in charge responsible is, he should be fired immediately.
MB's rivals build highly successful brands ( BMW with Rolls, VAG with Bentley ) that have record sales to emerging economies like China, adding massively to shareholder value.
MB spend billions on Maybach only to get it all horribly wrong and eventually write it all off.
Bungling incompetence on a massive scale. If I was a shareholder I would be furious. The board of MB should'nt get away with it...
+1Whoever the idiot in charge responsible is, he should be fired immediately.
MB's rivals build highly successful brands ( BMW with Rolls, VAG with Bentley ) that have record sales to emerging economies like China, adding massively to shareholder value.
MB spend billions on Maybach only to get it all horribly wrong and eventually write it all off.
Bungling incompetence on a massive scale. If I was a shareholder I would be furious. The board of MB should'nt get away with it...
Erm, that post ended rather abruptly. Did someone inadvertently click send before they finished the last paragraph?
Also, as a marketing analyst, I'm not sure if there's much overlap between the customer demographic of Maybach (sovereigns et al.) and VAG's interpretation of Bentley (division 2 footballers who are too old to own a Range Rover Sport HSE).
Just a thoug
Also, as a marketing analyst, I'm not sure if there's much overlap between the customer demographic of Maybach (sovereigns et al.) and VAG's interpretation of Bentley (division 2 footballers who are too old to own a Range Rover Sport HSE).
Just a thoug
Tarico said:
Erm, that post ended rather abruptly. Did someone inadvertently click send before they finished the last paragraph?
Also, as a marketing analyst, I'm not sure if there's much overlap between the customer demographic of Maybach (sovereigns et al.) and VAG's interpretation of Bentley (division 2 footballers who are too old to own a Range Rover Sport HSE).
Just a thoug
I share your thoughts.. Bentley may have sold a lot of cars since VAG took over but the image has certainly changed too. Bentley has gone a bit brash and I'm not sure if I were a company exec, it would be the image I would be going for. Oddly what I would be wanting would be a Bentley with the image of the pre VAG era.Also, as a marketing analyst, I'm not sure if there's much overlap between the customer demographic of Maybach (sovereigns et al.) and VAG's interpretation of Bentley (division 2 footballers who are too old to own a Range Rover Sport HSE).
Just a thoug
Tarico said:
Erm, that post ended rather abruptly. Did someone inadvertently click send before they finished the last paragraph?
Also, as a marketing analyst, I'm not sure if there's much overlap between the customer demographic of Maybach (sovereigns et al.) and VAG's interpretation of Bentley (division 2 footballers who are too old to own a Range Rover Sport HSE).
Just a thoug
More pertinently, as a marketing analyst, I would have hoped for a more accurate understanding of the global Bentley demographic.Also, as a marketing analyst, I'm not sure if there's much overlap between the customer demographic of Maybach (sovereigns et al.) and VAG's interpretation of Bentley (division 2 footballers who are too old to own a Range Rover Sport HSE).
Just a thoug
The footballer analogy is both cliched and, more importantly, utterly incorrect.
A few high profile football owners does not represent an accurate sample size.
G4HKS said:
+1 also.
The Bentley looks fantastic (even more so in the flesh) the Maybach was a total mess. No wonder Theo's tat clothing shop La Senza dived over Christmas - he thought it was a good idea to buy one, then wrapped it in chrome!
Apart from the fact that the Bentley above is bloody ugly and that Theo bought La Senza for about a quid and sold it in 2006 for £100M - it went bust under it's new owners.The Bentley looks fantastic (even more so in the flesh) the Maybach was a total mess. No wonder Theo's tat clothing shop La Senza dived over Christmas - he thought it was a good idea to buy one, then wrapped it in chrome!
then your statement is completely correct and I agree with you.
G4HKS said:
OzzyR1 said:
Apart from the fact that the Bentley above is bloody ugly and that Theo bought La Senza for about a quid and sold it in 2006 for £100M - it went bust under it's new owners.
then your statement is completely correct and I agree with you.
He still hasn't got any taste....!then your statement is completely correct and I agree with you.
Fire99 said:
I share your thoughts.. Bentley may have sold a lot of cars since VAG took over but the image has certainly changed too. Bentley has gone a bit brash and I'm not sure if I were a company exec, it would be the image I would be going for. Oddly what I would be wanting would be a Bentley with the image of the pre VAG era.
Indeed, 'new' Bentley is a bit trashy in the UK now. The choice of footballers and the a centrepoint of a thread involving some real ridicule on these very pages just a few days ago.Mikeyboy said:
Bentleys look like Bentleys.
Maybach's look like blinged S classes.
Thats where DB went wrong in my opinion. And why Bentley could do well.
That has always been my primary gripe with them.Maybach's look like blinged S classes.
Thats where DB went wrong in my opinion. And why Bentley could do well.
Plus there really isn't anything that says you've made it at that level, other than a rolls royce.
Mikeyboy said:
Bentleys look like Bentleys.
Maybach's look like blinged S classes.
Thats where DB went wrong in my opinion. And why Bentley could do well.
I think DB were trying to combine 'presence' and 'subtlety' with the Maybach and have ultimately failed.Maybach's look like blinged S classes.
Thats where DB went wrong in my opinion. And why Bentley could do well.
As much as i hate to paraphrase Clarkson, he did hit the nail on the head by saying the Maybach is a £250k S-Class with a bit of chinz and DFS folding lay-zee-boy chairs in the back - whereas a Phantom has the essense of what makes a luxury car.
I think that Mulsanne is a fantastic looking car, elegant and the hugh lights are evocative of the marque's past. Its even better in the metal and working in Belgravia I get to see quite a few.
Its sounds as if the V8 will make the Continental the car it always should have been so well done Bentley.
In this globalised world and given the dire state of employment Brisish built success is something we should be celebrating.
Its sounds as if the V8 will make the Continental the car it always should have been so well done Bentley.
In this globalised world and given the dire state of employment Brisish built success is something we should be celebrating.
Someone wiser than me once said that the average net worth of a bentley continental owner is around 5m quid, and the average net worth of a bentley Arnage was around 25mn
i.e bentley know that the footballer one goes to footballers who like bling colours huge alloys and names like 'speed 6'. The old etonian/establishment model - arnage / mulsanne etc - they want none of the above. understated. devilishly quick. armchairs like a gentlemens club. view down the bonnet akin to the prow of their ship etc.
Bentley are dead right to chase the posh-SClass set. Because the truth is we'd all have a 'benters' or a roller' if we could among our fleets....
just not the continental......
i.e bentley know that the footballer one goes to footballers who like bling colours huge alloys and names like 'speed 6'. The old etonian/establishment model - arnage / mulsanne etc - they want none of the above. understated. devilishly quick. armchairs like a gentlemens club. view down the bonnet akin to the prow of their ship etc.
Bentley are dead right to chase the posh-SClass set. Because the truth is we'd all have a 'benters' or a roller' if we could among our fleets....
just not the continental......
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