How do I sell my car?
Discussion
I am looking to sell my Mazda soon and would appreciate advice on how best to word the advert. Are there generic rules to follow? Best or different angles for photographs? Do I detail the 'bad' points and let the rest of the car speak for itself? Over price by a couple of hundred and have a settlement figure in mind? Should I say that I'm a powerfully built company director?
I have only sold cars to the local dealership or friends, this is the first time I will be doing it on tinterweb.
I know you chaps will have some good advice!
I have only sold cars to the local dealership or friends, this is the first time I will be doing it on tinterweb.
I know you chaps will have some good advice!
Bisonhead said:
I am looking to sell my Mazda soon and would appreciate advice on how best to word the advert. Are there generic rules to follow? Best or different angles for photographs? Do I detail the 'bad' points and let the rest of the car speak for itself? Over price by a couple of hundred and have a settlement figure in mind? Should I say that I'm a powerfully built company director?
I have only sold cars to the local dealership or friends, this is the first time I will be doing it on tinterweb.
I know you chaps will have some good advice!
Say it's been owned by "a mature lady doctor". Include as many mispellings and txtspk as you can. Include the phrases "drives well" "tidy motor" and "completely genuine".I have only sold cars to the local dealership or friends, this is the first time I will be doing it on tinterweb.
I know you chaps will have some good advice!
Your profile says you work in sales... can't you apply some of your skills to this??
Look at a few ads, you'll know which are crap and which stand out, just copy the style of the good ones.
Include all details, even negatives, it lends your ad an air of honesty. Photos: as many as you can get, all sorts of angles. Interior shots, close-ups of any damage (which you have described honestly).
Don't over-price it, you'll get no interest. Price it favourably but let them haggle 50 quid off you.
Look at a few ads, you'll know which are crap and which stand out, just copy the style of the good ones.
Include all details, even negatives, it lends your ad an air of honesty. Photos: as many as you can get, all sorts of angles. Interior shots, close-ups of any damage (which you have described honestly).
Don't over-price it, you'll get no interest. Price it favourably but let them haggle 50 quid off you.
Edited by Papa Hotel on Friday 20th January 10:11
I'm sure others will have plenty to add but I would say.
1) Give it a good clean and polish (amazing how many people don't)
2) Be honest about condition/any issues
3) If you have plenty of paperwork for the car (SH, MOT's, invoices) take a photo of them all laid out, buyers love history.
4) Hold on until spring if you can as there will be many more potential buyers for your type of car.
5) Spell check your advert before posting....
1) Give it a good clean and polish (amazing how many people don't)
2) Be honest about condition/any issues
3) If you have plenty of paperwork for the car (SH, MOT's, invoices) take a photo of them all laid out, buyers love history.
4) Hold on until spring if you can as there will be many more potential buyers for your type of car.
5) Spell check your advert before posting....
Bisonhead said:
Papa Hotel said:
Your profile says you work in sales... can't you apply some of your skills to this??
Yeah, I repair holes in yacht sales!
I am after advice from people with experience in selling cars, not the usual tat car salesman (as I once was) put in their ads.
Do you sell yachts, or only their 'sales'? :P
But seriously, just do a bit of research, look at a few ad's and see which ones you would go a see/be interested in, then copy that style.
In a nutshell though, honest, good clarity pictures showing lots of detail, informative description.
Do not put emotion into the description, I, nor anyone else, cares you will really miss the car, that it 'runs like a dream', has a smooth ride etc
they won't believe you anyway and it makes you look like you're desperate to get rid.
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