Brands that have really changed their image.
Discussion
Volvo
For years known as boxes, load luggers, grandads cars. Now I think of them as "active" "sporty" and even "cool"
Started off by them entering in the BTCC with the T5 and doing quite well, and more recently some clever advertising has really changed their image.
Also designing them with something other than a ruler as probably helped.
Any others you can think of?
@
For years known as boxes, load luggers, grandads cars. Now I think of them as "active" "sporty" and even "cool"
Started off by them entering in the BTCC with the T5 and doing quite well, and more recently some clever advertising has really changed their image.
Also designing them with something other than a ruler as probably helped.
Any others you can think of?
@
Hyundai - Boring, ugly, slow, expensive to fix (if they did break), the coupe turned it around and now they are quite a sensible purchase, still probably not fun.
Skoda - from a joke to a cut price VW
Honda - I used to think Honda = slow reliable, now I think Type R
Citroen - from Crazy funky cars to boring euro boxes
I take too long to type...see above
Skoda - from a joke to a cut price VW
Honda - I used to think Honda = slow reliable, now I think Type R
Citroen - from Crazy funky cars to boring euro boxes
I take too long to type...see above
I think Skoda has had the most dramatic change in image I can think of. Alongside Lada, the butt of many a joke. Nobody is ashamed of owning or driving one these days.
Maybe Subaru? Since the introduction of the rally bread machines and their success on the WRC stage, not as 'farmer/agricultural' as they once were.
Maybe Subaru? Since the introduction of the rally bread machines and their success on the WRC stage, not as 'farmer/agricultural' as they once were.
I may get flamed for this, but Jaguar.
They have always been seen as a luxury brand, but they in the early part of last decade they always played second fiddle to Audi and BMW. In recent years though, they have seen a massive boom in sales because of better dynamics, better looks etc. The new models are far better than the models of old (S-Type et al.) and are a more viable alternative to Ze Germans.
All in my opinion of course.
They have always been seen as a luxury brand, but they in the early part of last decade they always played second fiddle to Audi and BMW. In recent years though, they have seen a massive boom in sales because of better dynamics, better looks etc. The new models are far better than the models of old (S-Type et al.) and are a more viable alternative to Ze Germans.
All in my opinion of course.
Edited by sherbert90 on Monday 19th March 15:48
Some Gump said:
Bentley - was landed gentry's fast barge. Is now fully Bradford IMO.
Used to be Gentry, Captains of Industry and the odd highly successful Television Personality..nowadays more likely to be someone who kicks a ball very averagely, sells drugs, or records awful music banging on bout ho's, violence and bling/money whilst dressed like a bad clown..sherbert90 said:
I may get flamed for this, but Jaguar.
They have also been seen as a luxury brand, but they in the early part of last decade they always played second fiddle to Audi and BMW. In recent years though, they have seen a massive boom in sales because of better dynamics, better looks etc. The new models are far better than the models of old (S-Type et al.) and are a more viable alternative to Ze Germans.
All in my opinion of course.
Agree. A lot.They have also been seen as a luxury brand, but they in the early part of last decade they always played second fiddle to Audi and BMW. In recent years though, they have seen a massive boom in sales because of better dynamics, better looks etc. The new models are far better than the models of old (S-Type et al.) and are a more viable alternative to Ze Germans.
All in my opinion of course.
5678 said:
No one has shifted their perception as much as Skoda IMO.
true, but at least skoda had an image, some thought silly crappy shed, others thought rallying pedigree, but at least everyone had an opinion.IMO, Kia has gone from a speck at the back of my brain to a company whose product you would give serious consideration to buying
from this:
to:
and a corresponding increase in engineering skill and to have your own design language and 'look' is pretty ballsy stuff backed up by 7 year warranties is pretty amazing in my book
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