So what cars have the right Image?
So what cars have the right Image?
Author
Discussion

Ari

Original Poster:

19,739 posts

236 months

Monday 9th April 2012
quotequote all
Since its becoming more and more apparent that image tops so many people's priority list when it comes to cars, to the point where some extremely good cars are dismissed by many purely for having the "wrong image", what cars are regarded as having the best image? Or at least the right image?

Dave Hedgehog

15,622 posts

225 months

Monday 9th April 2012
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ignoring supercars

correct image - german
indifferent - everything else
chav - vauxhall

TVR Sagaris

1,217 posts

253 months

Monday 9th April 2012
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Dave Hedgehog

15,622 posts

225 months

Monday 9th April 2012
quotequote all
swerni said:
Right image for who?

Everyone likes different cars therefore everyone's perception of image is different.
sucshh

stop being intelligent wink

thehawk

9,335 posts

228 months

Monday 9th April 2012
quotequote all
One of the worst traits of the UK is the pathetic notion British people have about image and the cars you drive. I struggle to think of anywhere where people are so retarded in this manner.

Buy what ever you like.

Ari

Original Poster:

19,739 posts

236 months

Monday 9th April 2012
quotequote all
swerni said:
Right image for who?

Everyone likes different cars therefore everyone's perception of image is different.
Ok then, that don't have the "wrong image".

So we're looking for cars that aren't Chav cars or hairdressers cars or tarts cars or footballers cars or gay cars etc etc. smile

Ari

Original Poster:

19,739 posts

236 months

Monday 9th April 2012
quotequote all
Dave Hedgehog said:
sucshh

stop being intelligent wink
Quite!! biggrin

Dave Hedgehog

15,622 posts

225 months

Monday 9th April 2012
quotequote all
thehawk said:
One of the worst traits of the UK is the pathetic notion British people have about image and the cars you drive. I struggle to think of anywhere where people are so retarded in this manner.

Buy what ever you like.
its nothing to do with being british and everything to do with marketing, and it affects 99.9% of people in the developed world and a lot in the none developed world

ignore you own personal opinions, take a step back and look at how apple have dominated the developed world purely through very very clever marketing

of course there are some regional variances such as in the UK all 4*4 drivers are planet killing attention wes and all convertible drivers are hairdressers but the companies at the top of the tree are there for a reason




Ari

Original Poster:

19,739 posts

236 months

Monday 9th April 2012
quotequote all
thehawk said:
One of the worst traits of the UK is the pathetic notion British people have about image and the cars you drive. I struggle to think of anywhere where people are so retarded in this manner.

Buy what ever you like.
I could not agree with you more!!

However these things are clearly very important to many on here, hence the need for a list of approved cars (or ones to be avoided, either way). smile

Ari

Original Poster:

19,739 posts

236 months

Monday 9th April 2012
quotequote all
Dave Hedgehog said:
its nothing to do with being british and everything to do with marketing, and it affects 99.9% of people in the developed world and a lot in the none developed world

ignore you own personal opinions, take a step back and look at how apple have dominated the developed world purely through very very clever marketing

of course there are some regional variances such as in the UK all 4*4 drivers are planet killing attention wes and all convertible drivers are hairdressers but the companies at the top of the tree are there for a reason



I've got an Apple iPhone for no other reason than it works brilliantly, but I take your point.

I think Audi are one of the most interesting cases of brand image. They went from poor mans BMW to cool prestige alternative to simply cool to finally so popular and successful that they have now replaced BMW as the aggressive thrusting middle management/successful rep car.

But away from all of that they're actually very nice thoughtfully designed cars and have been for years.

Not sure what the PH Audi image is, hopefully someone will enlighten us.

Dr Jekyll

23,820 posts

282 months

Monday 9th April 2012
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Bristol

getmecoat

pblake

399 posts

243 months

Monday 9th April 2012
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I don't buy on brand image, but what fits my needs.
1) will fit on the drive 2)is fun to drive. So I have a renault Twingo. If I went by brand image I should have bought a Toyota or Mini.
The Twingo just sneaks on the drive in front of the TVR.

rohrl

8,984 posts

166 months

Monday 9th April 2012
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Mercedes-Benz SLK.

Edited by rohrl on Monday 9th April 08:12

Dave Hedgehog

15,622 posts

225 months

Monday 9th April 2012
quotequote all
Ari said:
I've got an Apple iPhone for no other reason than it works brilliantly, but I take your point.

I think Audi are one of the most interesting cases of brand image. They went from poor mans BMW to cool prestige alternative to simply cool to finally so popular and successful that they have now replaced BMW as the aggressive thrusting middle management/successful rep car.

But away from all of that they're actually very nice thoughtfully designed cars and have been for years.

Not sure what the PH Audi image is, hopefully someone will enlighten us.
Audi's marketing is equally brilliant, it rarely has anything to do with cars (a mistake BMW made for a long time) http://www.youtube.com/watch?v=Zx7L13dtRRA they hardly mention the product lol

On PH they are the stripy shirt wearing cock's car of choice, the reality is the vast majority of audi owners arnt, they sell to all types they have to with the numbers they ship. I still find the most common car glued to my ass is small engined BMWs with 19" rims

Edited by Dave Hedgehog on Monday 9th April 08:11

S1MMA

2,447 posts

240 months

Monday 9th April 2012
quotequote all
Doesn't it really depend on what image you're trying to convey to the world?

I am a firm believer that the car you drive is an extension of your personality to an extent. Extroverted personalities tend to like loud show-off type cars with bright colours, whilst introverts generally like darker colours and cars that blend in. Most people sit somewhere in the middle, restricted by budget, practical requirements and other needs from their car like speed. Take a Leon Cupra R in yellow as an example, quickish car, practical, still loud colour, suits the extrovert on a budget who needs a practical car. Take a black 997 Turbo, quiet, refined, still quick but doesn't stand out, suits the introvert with cash and a need for speed.

For me, my fav is when an introvert goes out and buys a bright yellow loud extroverted sports car! IT geek with round specs in a Chimera with straight pipes comes to mind. Or an old gent maths teacher in a check smoking jacket strapping himself into a bright red R500. Magic.

So, what image are you trying to protray? Are you single looking for some attention from the opposite sex? Then you need to consider who you are trying to attract. Seriously. A young blonde bombshell would prefer something more exciting, a older more refined lady may prefer something luxury. Then where does that leave you, and your desires? You have to compromise! What about work, do you own your own business and go on site to your clients? What image do you want to project to them? Do you work in the city and want to be seen as "successful", different image = different car.

In the performance car world, I think the Nissan GTR is a great example of a car that delivers on so many counts, but fails with image to most people. Is it extroverted or introverted? Bit of both maybe. Who does it appeal to? Does it have class? Nissan badge? How many sold compared to a 911 Carerra, which is leaps and bounds away from the performance of a GTR, but similar price? I think the target buyer is so confused with the message it sends, and put off by the playstation generation attention, that it has become the sports car equiv of playing tennis in "no mans land". It's not necessarily being snobbish, but just being confused to a greater extent.

So no right answer to this one IMO. Depends on what you want to achieve!

6fire

406 posts

172 months

Monday 9th April 2012
quotequote all
There used to be two 'classless' cars that wouldn't look out of place outside a rough pub on a dodgy housing estate, or with a celebrity driving them, or pulling up to buck house. They were the original mini and the landrover.

Now the BMW mini is a Chavez fest, so the LR defender remains the only car with a universally good image.

thehawk

9,335 posts

228 months

Monday 9th April 2012
quotequote all
Dave Hedgehog said:
its nothing to do with being british and everything to do with marketing, and it affects 99.9% of people in the developed world and a lot in the none developed world

ignore you own personal opinions, take a step back and look at how apple have dominated the developed world purely through very very clever marketing

of course there are some regional variances such as in the UK all 4*4 drivers are planet killing attention wes and all convertible drivers are hairdressers but the companies at the top of the tree are there for a reason
Your response doesn't seem to make any sense, it certainly seems to have missed the point.

No one is arguing marketing is not a reason for car companies to be successful, I'm saying that the British are particularly petty when it comes to choice of car and judging people by the image that portrays.

I'll give a direct comparison to some people I directly know in the US, we have been dealing with a startup company (with some very experienced silicon valley guys who are seriously wealthy) as well as venture capitalists, and our own executives. Most of them are quite happy driving around in Toyota Camrys, Hyundai Genesis's, Toyota Tundras/Ford F150s etc. Or the CEO of one of the largest companies in the world who drives a Toyota Corolla. In general, once outside the UK nobody general cares what you drive.


pblake

399 posts

243 months

Monday 9th April 2012
quotequote all
S1MMA said:
For me, my fav is when an introvert goes out and buys a bright yellow loud extroverted sports car! IT geek with round specs in a Chimera with straight pipes comes to mind. !
I only wear glasses to see the screen.

Ari

Original Poster:

19,739 posts

236 months

Monday 9th April 2012
quotequote all
6fire said:
There used to be two 'classless' cars that wouldn't look out of place outside a rough pub on a dodgy housing estate, or with a celebrity driving them, or pulling up to buck house. They were the original mini and the landrover.

Now the BMW mini is a Chavez fest, so the LR defender remains the only car with a universally good image.
How about a black Golf GTI?

Dave Hedgehog

15,622 posts

225 months

Monday 9th April 2012
quotequote all
thehawk said:
Dave Hedgehog said:
its nothing to do with being british and everything to do with marketing, and it affects 99.9% of people in the developed world and a lot in the none developed world

ignore you own personal opinions, take a step back and look at how apple have dominated the developed world purely through very very clever marketing

of course there are some regional variances such as in the UK all 4*4 drivers are planet killing attention wes and all convertible drivers are hairdressers but the companies at the top of the tree are there for a reason
Your response doesn't seem to make any sense, it certainly seems to have missed the point.

No one is arguing marketing is not a reason for car companies to be successful, I'm saying that the British are particularly petty when it comes to choice of car and judging people by the image that portrays.

I'll give a direct comparison to some people I directly know in the US, we have been dealing with a startup company (with some very experienced silicon valley guys who are seriously wealthy) as well as venture capitalists, and our own executives. Most of them are quite happy driving around in Toyota Camrys, Hyundai Genesis's, Toyota Tundras/Ford F150s etc. Or the CEO of one of the largest companies in the world who drives a Toyota Corolla. In general, once outside the UK nobody general cares what you drive.
That's exactly the point thou, in the US some cars are desirable and others are not exactly the same as they are here, its just different cars to us, they have cars with a girly image just like us but they are different cars. Their attitudes have been changed from marketing, the Japanese hit America very early on (they would after all as its close to them), the Germans are playing catchup but are making big strides forward. Hence the huge amount of product placement of german metal in block buster films. Ironman may as well have the audi logo on his ass lol