Dany Bahar - Lotus Cars
Discussion
I quite liked Bahar. He did a lot of cringe worthy things - the rapper link up most famous of all, of course, but I got to have a chat with him once at Hethel, and he seemed like he genuinely understood the company and where it needed to be.
It may have been marketing puff, knowing I was an enthusiast, but I didn't think so. A shame, if the rumors are true; I liked him.
It may have been marketing puff, knowing I was an enthusiast, but I didn't think so. A shame, if the rumors are true; I liked him.
TonyHetherington said:
I quite liked Bahar. He did a lot of cringe worthy things - the rapper link up most famous of all, of course, but I got to have a chat with him once at Hethel, and he seemed like he genuinely understood the company and where it needed to be.
It may have been marketing puff, knowing I was an enthusiast, but I didn't think so. A shame, if the rumors are true; I liked him.
The rapper link up is about as 'excellent' as "Orgasmic Living". It may have been marketing puff, knowing I was an enthusiast, but I didn't think so. A shame, if the rumors are true; I liked him.
TonyHetherington said:
I quite agree with that 
But the new models, a focus on motorsport, it was all good stuff. Apparently not good enough though.
And it appears that at least some of the new developments were put on hold, after the sale of the company.
But the new models, a focus on motorsport, it was all good stuff. Apparently not good enough though.
Substance needs to back up the fanfare.
Well, just look at all the motorsports avenues they opened up. They had Evoras (mostly) in many different championships throughout the globe. The new models was very aggresive - something like 5 new models in 4 years I think it was. And the new models looked good and had a lot of common parts (hence how they could do so many so quickly) but ultimately, even though he got those bits done, it seems the reality is that it hasn't actually made Lotus any money. For the past 3 years or so that have simply spent an awful lot.
But then, it's fair to say that even before Bahar, Lotus were still losing money.
But then, it's fair to say that even before Bahar, Lotus were still losing money.
TonyHetherington said:
Well, just look at all the motorsports avenues they opened up. They had Evoras (mostly) in many different championships throughout the globe.
But then, it's fair to say that even before Bahar, Lotus were still losing money.
Yeah, its a prostigious list...But then, it's fair to say that even before Bahar, Lotus were still losing money.
Put a lotus badge on a renault f1 car.
Put a lotus badge on a gp2 car.
Put a lotus badge on some judd engines.
were any f the evoras even factory teams? I'm sure i read the cars stickered up to look like lotus entries were just title sponsors again?
Problem is in the age of the web, everyone who cares knows its just stickers and badges. Unless you can buy a judd engined elan, it doesn't transfer to perception of pedigree.
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te rapper) a la WWF wrestlers? He's just as believable and credible as they are, i think it's only appropriate...