Audcati....Dudi...Audi buy Ducati
Discussion
The below came across Debtwire two weeks ago.
[b]04-Apr-12 05:19
Ducati may have attracted attention of Fiat as Agnelli family member says he would consider bid[/b]
[i]Ducati, the Italian motorcycle group owned by private equity firm Investindustrial, may have attracted the attention of Fiat, Il Fatto reported. The report cited as evidence comments by Lapo Elkann, a member of the Agnelli family that controls Fiat. Elkann noted that at present Investindustrial was asking too much for Ducati but that if it lowered its asking price he would be able to go ahead with an offer, the item said. The item also quoted Elkann as saying he was a patriot and that it would be a great disappointment if Ducati was sold to a foreign company.
The report noted that Audi, a subsidiary of German car producer Volkswagen is believed to have offered EUR 750-800m for the 70% stake in Ducati held by Investindustrial.
Intelligence Grade – Rumoured.[/i]
Elkann is a very interesting character (jammy git) with an even more interesting collection of cars.
[b]04-Apr-12 05:19
Ducati may have attracted attention of Fiat as Agnelli family member says he would consider bid[/b]
[i]Ducati, the Italian motorcycle group owned by private equity firm Investindustrial, may have attracted the attention of Fiat, Il Fatto reported. The report cited as evidence comments by Lapo Elkann, a member of the Agnelli family that controls Fiat. Elkann noted that at present Investindustrial was asking too much for Ducati but that if it lowered its asking price he would be able to go ahead with an offer, the item said. The item also quoted Elkann as saying he was a patriot and that it would be a great disappointment if Ducati was sold to a foreign company.
The report noted that Audi, a subsidiary of German car producer Volkswagen is believed to have offered EUR 750-800m for the 70% stake in Ducati held by Investindustrial.
Intelligence Grade – Rumoured.[/i]
Elkann is a very interesting character (jammy git) with an even more interesting collection of cars.
Odd move on the face of it, but Audi really couldn't buy any more car brands without a lot of cross over with one of their existing ones. Ducati is almost to bikes what Ferrari is to cars; certainly by the time VAG are done, it will be.
Only question is: will they make a special sales rep edition with a 1.9TDI?
Only question is: will they make a special sales rep edition with a 1.9TDI?
sneaky schnell said:
Elkann is a very interesting character (jammy git) with an even more interesting collection of cars.
Where can we read more about his car collection? That 458 looks killer.Edit: Just typed "Lapo Elkann cars" on Google - lot of interesting stuff. Guess when you got that type of money, ordinary factory built cars aren't enough
Edited by caraddict on Wednesday 18th April 19:51
why?giggity said:
That's Ducati finished.
Thanks Audi you f
king s.
You would prefer they went out of business? Thanks Audi you f
king s.Have a read....
www.wired.com/autopia/2012/04/audi-buys-ducati/
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