The reason ferrari have record sales
The reason ferrari have record sales

Poll: The reason ferrari have record sales

Total Members Polled: 67

Iconic brand: 27
Fast: 6
F1 sucess: 5
Easy credit: 5
New money in the middle east / bling: 34
Same but russia: 20
Growth in china: 21
They are green: 0
Author
Discussion

Some Gump

Original Poster:

13,018 posts

214 months

Tuesday 25th September 2012
quotequote all
Well, the bbc have decided what is the driving force behind ferrari's sucess. Any ideas what the main reason is (alledgedly)...


http://www.bbc.co.uk/news/business-19544906

thinfourth2

32,414 posts

232 months

Tuesday 25th September 2012
quotequote all
As its a hugely obvious sign that you are rich

So none of the above really

Ozzie Osmond

21,189 posts

274 months

Tuesday 25th September 2012
quotequote all
You forgot the choice,

  • Good design and value for money in the world of supercars.

Some Gump

Original Poster:

13,018 posts

214 months

Tuesday 25th September 2012
quotequote all
thinfourth2 said:
As its a hugely obvious sign that you are rich

So none of the above really
This has been true for 60 years, but in the last 5, sales have grown significantly.

Chrisw666

22,655 posts

227 months

Tuesday 25th September 2012
quotequote all
It's easy credit for folk in council houses, the amount of F430 and FFs I've seen parked in Asda during the day is simply ludicrous.

JDMDrifter

4,060 posts

193 months

Tuesday 25th September 2012
quotequote all
It has to be the bling bling factor , serious drivers are a rare these days and most just buy a ferrari cause they can rolleyes

thinfourth2

32,414 posts

232 months

Tuesday 25th September 2012
quotequote all
Some Gump said:
Well, the bbc have decided what is the driving force behind ferrari's sucess. Any ideas what the main reason is (alledgedly)...


http://www.bbc.co.uk/news/business-19544906
I take it you are reading that article as a true petrolhead who hates anything green and have started this poll to prove that its nothing to do with them being green as we all hate green things

I read that as they have improved performance and efficiency through technology

TheEnd

15,370 posts

216 months

Tuesday 25th September 2012
quotequote all
I guess there might be something about credit and affordability.
I regularly see Lamborghinis, Bently GTs, Audi R8s and Ferraris, compared to when I were a mere slip of a lad, they were just the things you'd see at motorshows and Athena.

Easy credit might not be the term, but buying on credit is far more acceptable.
In the 80's, you'd try to hide buying a car on the "never never", but now it is expected, otherwise the Jones's will start to talk.