This is why Alfa Romeo will NEVER succeed.
Discussion
I was at the Geneva autoshow today. Now normally I go during the press days because I used to freelance as a motoring journo but this year I was busy in early March. In general the show was really good. Only one fly in the ointment. Now, I've went to ALL closed stands. Sat in the P1, Koenigseggggggggggg, the new Pagani... You name it. So I arrive at the Alfa stand and ask to see the 4C up close. I was rudely told that it was only for existing Alfa customers! I showed them my Ferrari invitation, told them I am member of the Maserati club (I used to own both a new Maserati and an Alfa). I do a lot of track days so am potentially interested in the 4C (or the more hardcore variant coming in 2014). Nothing. The said the limited launch edition is only for existing customers. I said fine, let me sit in the basic one... They basically rudely told me to get lost. So it was easier to get a private tour of the new Koenigsegg by the father of Christian and then get an invite for a Pagani factory tour, then to sit in a carbon fiber, 4 cylinder Fiat.
This is why Alfa Romeo will cease to exist in 10 years. They are simply clueless morons, top to bottom. The entire company.
This is why Alfa Romeo will cease to exist in 10 years. They are simply clueless morons, top to bottom. The entire company.
When was doing freelancing for a Russian language magazine based in Switzerland, I phoned the Alfa PR for Switzerland to ask them for a press Giulietta to drive to the Italian part of the country, shoot some nice pics, write about driving over the mountain passes. The told me I have to ask Alfa Romeo Russia for the car. Which is moronic since there is no Alfa Romeo Russia. I told them the magazine is based in Switzerland and Austria only, but they kept telling me they couldn't help me since it's not a french language magazine and I had to contact Alfa Romeo in the country where the language is spoken.
Bunch of morons.
Bunch of morons.
crazy about cars said:
Which part of "it's for existing Alfa customers only" do you not understand dear sir?
How many "existing" Alfa customers do they have? Isn't the whole aim of Alfa Romeo is to attract NEW customers? They open the order books for ANY customer in a few months, normally the salon is the place to entice them. No?I've sat in a Pagani Cinque... and that was sold out before being announced.
crazy about cars said:
Which part of "it's for existing Alfa customers only" do you not understand dear sir?
I'd have thought that a manufacturer in the market, who are becoming more and more marginalised, have only had a 2 car line up for a while with neither received as being all that much to shout about, and undeniably a company well past their best, any opportunity to generate excitement should be something they grab. Snooty, disinterested stands at motorshows are just another missed opportunity. They should not be turning people away from the car, they should be proactively trying to get people up close with it - unless of course, they have something to hide.Gassing Station | General Gassing | Top of Page | What's New | My Stuff