Autotrader website - "you may also like.."
Discussion
At some point in the nearest future I'll need a new motor so I keep an eye on the usual sites every few days to get an idea of what's about.
I've noticed recently that Autotrader have started adding an additional listing at the top and bottom of the search results quietly entitled "you may also like".
I suppose this might be fair game if there was a chance that one "might also like" the featured cars.. however I'm looking at MR2 Roadsters (7-10yrs old, £2k-£6k, 2 seater sports car), and the site is suggesting, for example, a 62 plate, 5 door Astra SXI for £15k; a vehicle that has absolutley no relevance to my search criteria whatsoever.
I also notice that all these vehicles are being sold by dealers, so I assume it's less "you may also like" and more "we've rung an extra few quid out of our trader advertisers on the premise that we'll force this irrelivant dross down your throat".
Do they seriously expect this to achieve anything other than pissing off potential buyers?
Tossers.
I've noticed recently that Autotrader have started adding an additional listing at the top and bottom of the search results quietly entitled "you may also like".
I suppose this might be fair game if there was a chance that one "might also like" the featured cars.. however I'm looking at MR2 Roadsters (7-10yrs old, £2k-£6k, 2 seater sports car), and the site is suggesting, for example, a 62 plate, 5 door Astra SXI for £15k; a vehicle that has absolutley no relevance to my search criteria whatsoever.
I also notice that all these vehicles are being sold by dealers, so I assume it's less "you may also like" and more "we've rung an extra few quid out of our trader advertisers on the premise that we'll force this irrelivant dross down your throat".
Do they seriously expect this to achieve anything other than pissing off potential buyers?
Tossers.
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