Discussion
So according to the banner at the top of the page Mumsnet are sponsored by Toyota now?
http://www.mumsnet.com/microsites/toyota
Maybe PH could explore a similar deal?
http://www.mumsnet.com/microsites/toyota
Maybe PH could explore a similar deal?
The banner on PH says that Toyota are sponsoring Mumsnet. If you click the banner it takes you to Mumsnet where Toyota are giving Munsnet users cars to review.
It's interesting I thought as it shows how much clout they now have when you would have thought a car website was the one to use
It's interesting I thought as it shows how much clout they now have when you would have thought a car website was the one to use
richtea78 said:
The banner on PH says that Toyota are sponsoring Mumsnet. If you click the banner it takes you to Mumsnet where Toyota are giving Munsnet users cars to review.
It's interesting I thought as it shows how much clout they now have when you would have thought a car website was the one to use
So as I described. Very strange thing to do. It's interesting I thought as it shows how much clout they now have when you would have thought a car website was the one to use
Unlikely a PH'er would click onto mumsnet. Wasted efforts and loss of revenue for PH I imagine. (..in that PH could have ad's we might actually click on)
richtea78 said:
It's interesting I thought as it shows how much clout they now have when you would have thought a car website was the one to use
If i was looking for a car to transport my little ones around in, would i come to PH and spend 2 years trying to ship them around in an MX5 on the back of recommendations, or would i ask people who have knowledge of family cars?I don't think Harris should be too worried yet. http://www.mumsnet.com/microsites/toyota/marwell-h...
Benbay001 said:
richtea78 said:
It's interesting I thought as it shows how much clout they now have when you would have thought a car website was the one to use
If i was looking for a car to transport my little ones around in, would i come to PH and spend 2 years trying to ship them around in an MX5 on the back of recommendations, or would i ask people who have knowledge of family cars?
0000 said:
I don't think Harris should be too worried yet. http://www.mumsnet.com/microsites/toyota/marwell-h...
They're tailoring the stuff to what the mumsnet users probably want to see. It would be nice if there was a part of PH where when asking for opinions you didn't have threads that degenerated into arguments between morons and people suggesting their own car. If someone asked on here should I buy a Ford Galaxy or a Ssanyong Rodius there would be loads of people saying buy an estate car, buy an M3 etc etc when clearly the right answer is Rodius as its RWD.
Benbay001 said:
richtea78 said:
It's interesting I thought as it shows how much clout they now have when you would have thought a car website was the one to use
If i was looking for a car to transport my little ones around in, would i come to PH and spend 2 years trying to ship them around in an MX5 on the back of recommendations, or would i ask people who have knowledge of family cars?I'm sure Mumsnet won't be any better, but I'm not sure it will be worse.
illmonkey said:
So as I described. Very strange thing to do.
Unlikely a PH'er would click onto mumsnet. Wasted efforts and loss of revenue for PH I imagine. (..in that PH could have ad's we might actually click on)
It looks as though PH is on the Google Display network, so it's Google who decide what ads to show. It's likely that it was targeted towards users that have an interest in cars, and that's why the people on this site are seeing those ads. However, there's quite a few different targeting methods that Toyota's ad agency could've chosen, so it's hard to say. Unlikely a PH'er would click onto mumsnet. Wasted efforts and loss of revenue for PH I imagine. (..in that PH could have ad's we might actually click on)
It's more than likely to be bought on a CPC basis where PH will get a cut of the revenue for each click.
- disclaimer: although I work in online marketing, I spend half my time on Pistonheads**
Kemlo said:
Yes beacuse the totally unbiased opinions on here are very much what manufacturers are looking for.
Can you imagine the kind of feedback they'd get asking us lot for reviews and opinions on shopping cars...
That electric parking brake was crap - it wouldn't let me give it a good yank on a loose surface to pop the back end out whilst still allowing me to power away from the [non existant] corner.Can you imagine the kind of feedback they'd get asking us lot for reviews and opinions on shopping cars...
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