Who/what do you associate with Jaguar these days?
Poll: Who/what do you associate with Jaguar these days?
Total Members Polled: 283
Discussion
With all the changes the company has been through recently, I'm curious to know people's perceptions of Jaguar these days. The very latest cars like the XJ and the F-type are universally loved in the press, and are probably ahead of their Merc/BMW rivals in terms of desirability and fashionability. And the 60s classics like the Mark II and E-type are equally cool.
But what about the stuff from the last 10 years or so? I quite fancy an XK or an S-type 4.2 as a weekend barge, but my wife (an Audi/BMW fan) views Jaguar with disdain and seems surprised that I'd even want one.
I can understand that the Prescott association is not great, and plenty of people trot out Clarkson wisdom about how the X-type is just a tarted up Mondeo, but for me, the history of the company and its achievements in the past outweigh that (I'm in my mid 30s).
What do you associate Jaguar with these days?
But what about the stuff from the last 10 years or so? I quite fancy an XK or an S-type 4.2 as a weekend barge, but my wife (an Audi/BMW fan) views Jaguar with disdain and seems surprised that I'd even want one.
I can understand that the Prescott association is not great, and plenty of people trot out Clarkson wisdom about how the X-type is just a tarted up Mondeo, but for me, the history of the company and its achievements in the past outweigh that (I'm in my mid 30s).
What do you associate Jaguar with these days?
Edited by excel monkey on Wednesday 28th August 12:29
Looking seriously at an earlier (2002 -2005) XJ in the foreseeable future.
I don't really care what the public image is tbh I've just always had a major lust for an older shape XJ.
I don't dislike the current range but the new XJ in particular looks a little too generic out on the road amongst all the Audi's and Beemers whereas the old one is unmistakeable.
I think the old East End/Arthur Daley image is still there a bit with the older ones but its rapidly fading, I still don't care and will wear a sheepskin coat whilst driving it if required
I don't really care what the public image is tbh I've just always had a major lust for an older shape XJ.
I don't dislike the current range but the new XJ in particular looks a little too generic out on the road amongst all the Audi's and Beemers whereas the old one is unmistakeable.
I think the old East End/Arthur Daley image is still there a bit with the older ones but its rapidly fading, I still don't care and will wear a sheepskin coat whilst driving it if required
I love Jags, or rather I'm a huge Jag fan. Over the years between my Dad and me we've managed to own 6 or 7 different ones.
I still love the brand, but afraid I really have no time for the XF or the current XJ. Both look truly horrendous and like some kind of Audi copy complete with crappy looking interiors.
The current XK also doesn't look as pretty as the past one and the F-Type is a bit fugly, too pricey and something I can't quite put my finger on.
On the flip side I like all previous Jags, right from the SS through to the last S-Type and even X-Type.
However since they seem to be selling well now it goes to show what I know. But obviously lots of people like bland looking ulgy cars with horrid interiors. But then again BMW, Audi and Mercedes have been successfully selling cars like this for donkeys years.
Sad days....
I still love the brand, but afraid I really have no time for the XF or the current XJ. Both look truly horrendous and like some kind of Audi copy complete with crappy looking interiors.
The current XK also doesn't look as pretty as the past one and the F-Type is a bit fugly, too pricey and something I can't quite put my finger on.
On the flip side I like all previous Jags, right from the SS through to the last S-Type and even X-Type.
However since they seem to be selling well now it goes to show what I know. But obviously lots of people like bland looking ulgy cars with horrid interiors. But then again BMW, Audi and Mercedes have been successfully selling cars like this for donkeys years.
Sad days....
I recently bought a 2008 4.2 XKR and I love it. I looked at various quick German things (RS4, RS5, M3, M6, various AMG things, 911s, Cayman etc.) but went for the Jag because it felt a bit more rare and unusual than the above, which I like.
Nothing about the car makes me think "Ford" either, OK it does have the heated front windscreen but I fail to see how that could be a bad thing.
Go and test drive a couple and see what you think. My wife is not a petrolhead by any means, she just quite likes Audis but after driving the XKR a few times she's smitten.
Nothing about the car makes me think "Ford" either, OK it does have the heated front windscreen but I fail to see how that could be a bad thing.
Go and test drive a couple and see what you think. My wife is not a petrolhead by any means, she just quite likes Audis but after driving the XKR a few times she's smitten.
300bhp/ton said:
But obviously lots of people like bland looking ulgy cars with horrid interiors.
Sad days....
I'm sure you love trolling......Sad days....
That is not a truly horrid interior just because you do not like it. Having spent some time in one it was a perfectly fine and comfortable place to do short or long journeys.
So what if they are Fords underneath; both the Focus and Mondeo are very good cars and there is nothing wrong with platform sharing.
te underneath" option?
The garbage you post on here....do you get paid by the word or something?I'm knocking on the door of 30 but I feel I come from a generation that has not viewed Jag's in a good light; I've always seen them to be the car of a retired excutive. A car for the gentleman, but not neccessarily a true enthsiast. Sure the older cars invetably end up in the hands of true enthusiats, but the newer ones were all a bit 'pipe and slippers' in my eyes...
Until recently! Now either I'm getting old, or they're doing something very right and I suspect the latter. If I was after a big saloon car I'd walk straight past the german salesrooms straight to Jaguar to sit in an XF. I'm not so keen on the XK, but the F-Type really hits the spot in my eyes. I've always been a big 911 fan, but I really think the F-Type is all the sports car you ever need (unless you carry a lot of luggage!).
I think the brand has really turned a corner in recent years and has done well to shake that old image. Long live JLR!
Until recently! Now either I'm getting old, or they're doing something very right and I suspect the latter. If I was after a big saloon car I'd walk straight past the german salesrooms straight to Jaguar to sit in an XF. I'm not so keen on the XK, but the F-Type really hits the spot in my eyes. I've always been a big 911 fan, but I really think the F-Type is all the sports car you ever need (unless you carry a lot of luggage!).
I think the brand has really turned a corner in recent years and has done well to shake that old image. Long live JLR!
zebra said:
I'm sure you love trolling......
That is not a truly horrid interior just because you do not like it. Having spent some time in one it was a perfectly fine and comfortable place to do short or long journeys.
That looks like an Audi or BMW interior - and that's the point or at least the problem for me. If I wanted that, I'd get an Audi or BMW.That is not a truly horrid interior just because you do not like it. Having spent some time in one it was a perfectly fine and comfortable place to do short or long journeys.
Jags used to have high class "British" interiors, not German looking ones.
So in a Jag, yes that interior is truly hideous!!!
For me this is what a Jaguar interior should look like:
ie - a British interior.
Proper wood, located in the right part of the dash, hand crafted wood inserts and wonderful hand crafted leather work.
For me a large part of owning a Jag is the Britishness of it.
I admit the architecture/shape of the current XJ interior looks interesting and modern. But the way the wood is incorporated and the general design still looks like something from mainland Europe and not GB.
No option for angry faces and loud V8s?
I think their whole range looks much nicer than the equivalent German cars, and they continue to make silly V8 versions so I'm a fan. But then, even the pipe and slippers Jag I was a fan of, the old X100 XK8 still looks better than the current one, and I really do quite want an X308 XJR for power wafting...
I think their whole range looks much nicer than the equivalent German cars, and they continue to make silly V8 versions so I'm a fan. But then, even the pipe and slippers Jag I was a fan of, the old X100 XK8 still looks better than the current one, and I really do quite want an X308 XJR for power wafting...
The latest XK blew me away when I first saw it but its ageing fast.
The XF just looks to bloated and middle aged, however good it is.
The XJ is interesting abs capable but again too bloated.
Not seen the new F type yet but the stuff on TV and in mags looks very nice.
So it's a brand I admire but don't list after; although the sound of a Jag supercharged V8 is truly epic.
The XF just looks to bloated and middle aged, however good it is.
The XJ is interesting abs capable but again too bloated.
Not seen the new F type yet but the stuff on TV and in mags looks very nice.
So it's a brand I admire but don't list after; although the sound of a Jag supercharged V8 is truly epic.
I bought my first Jag a few weeks ago - a 2009 XKR - and I'm very pleased with it. It seems to do everything as well as my Audi does, but it's got character and grace where the Audi is clinically good and soul-less. I would certainly consider the XF a more interesting alternative to the A6 and 5-series. A couple of good mates have teased me about it being an old man's car (I'm 41) and the dealer told me I was the youngest person he'd ever sold a new shape XKR to, but I'm over that. I think Jaguar's image is changing towards a younger demographic and I'm happy to support that. 
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