RE: A to the M to the G: PH Blog
RE: A to the M to the G: PH Blog
Friday 27th September 2013

A to the M to the G: PH Blog

Has AMG abandoned its principles by building the A45? A fan responds...



Rather a lot of sacred cows have been slaughtered at the altar of ‘progress’ in the last 12 months. The manual GT3 is no more. The Renaultsport Clio has got sensible. And Caterham’s attempted to modernise the Seven.

How far has AMG come in 20 years? Quite far...
How far has AMG come in 20 years? Quite far...
And AMG has turned its back on its roots and built a four-cylinder hot hatch.

For red-blooded fans of German heavy metal this last one is particularly troubling. AMGs – the proper ones – have traditionally been about outrageous V8s levered into otherwise sensible Mercs, top speed uber alles performance and need-to-know bling to separate them from the trim level wannabes with logo’d floormats in their C180s.

As a bit of an old-school AMG fan I raised these concerns with development boss (as was, now overall head) Tobias Moers at the Geneva show. As previously discussed, Moers is about as old-school AMG as it gets. “Tell me what you think when you’ve driven it!” was his parting shot. And now I have.

Credit due. I think it’s a bit of a blinder.

You almost expect chunks of tarmac out the back
You almost expect chunks of tarmac out the back
The more so because it defiantly ignores all that AMG fans hold dear and completely flips what we have come to expect from the brand on its head. It could have been a complete disaster.

It’s not because AMG has picked its battles carefully. The basis of a front-driven hatch with a dual-clutch auto and transversely mounted four-cylinder engine wasn’t going to change. This couldn’t be a traditional AMG with a big V8 and rear-wheel drive. But I like the fact that within this completely different context they’ve shrugged and said, “OK, can’t have big capacity but we’ll keep the bonkers power advantage” and built a four-cylinder engine with the highest specific output of any production car on sale. 181hp per litre in a hatchback? Mental.

Thank god it drives and sounds like it is too! And the A45’s sportiness has clearly been developed by engineers, not marketeers. It won’t be to all tastes. It doesn’t try to be. The ride is brittle but not contrived to be so and, if you appreciate such things, beautifully damped when you’re really on it.

More on the 90s AMG soon...
More on the 90s AMG soon...
The harmonisation of the steering feel, pedals and suspension has real class about it, with all interfaces having a twangy tautness about them. Money has been spent where it counts – the A45 differs from regular A-Classes (even if it looks like them) in having a constant ratio steering rack and the linearity of input and weighting speak volumes about the development goals.

And it’s not dumbed down handling-wise either, altering its line under power or with a lift depending on your mood. There are options there for the keen driver that go beyond dumbed-down safety understeer and an ESP catch-net. Only the gearbox frustrates, but then working around the transmission rather than with it has always been part of life with AMG. More on this next week…

This is a completely different AMG from the ones we’ve known and loved thus far. As a fan of the traditional cars I feared the worst. Nice sometimes to be proved wrong.

Dan

 

   
   
Author
Discussion

Schnellmann

Original Poster:

1,893 posts

235 months

Friday 27th September 2013
quotequote all
Raises the whole issue of brand value.

If Aston Martin made a hatchback (let's ignore the Cygnet as that was for emissions only), would you be happy to call it an Aston Martin, even if objectively it was an okay car? Similarly, how about a Diesel, 4 door Ferrari? Some things don't seem to go together.

Personally, I think that Merc could have looked to launched a new sub-brand for the A45 (perhaps with technical help from AMG), to differentiate it from traditional AMG products.


grosserbaby

142 posts

199 months

Friday 27th September 2013
quotequote all
Familiar looking roads, where were the shots taken?

BlackPorker

394 posts

206 months

Friday 27th September 2013
quotequote all
grosserbaby said:
Familiar looking roads, where were the shots taken?
I'm guessing Saddleworth Moor?

Dan Trent

1,866 posts

199 months

Friday 27th September 2013
quotequote all
grosserbaby said:
Familiar looking roads, where were the shots taken?
See here! The shots here were ... somewhere en route to Glossop having branched off the Holmfirth road. The C36 pic was up on the tops near Blakey Ridge in the North York Moors. More on all of these shortly.

Cheers!

Dan

bobbo89

6,024 posts

176 months

Friday 27th September 2013
quotequote all
grosserbaby said:
Familiar looking roads, where were the shots taken?
The two driving shots are taken on the same corner heading out of Holme Village up towards Holme Moss on Woodhead Road.

Ian_C

194 posts

241 months

Friday 27th September 2013
quotequote all
Nice C36 AMG!

ArtVandelay

6,692 posts

215 months

Friday 27th September 2013
quotequote all
Modern hatchbacks are huge aren't they! The C class looks smaller in that photo.

FlavaDave

213 posts

190 months

Friday 27th September 2013
quotequote all
This is called progress. And it's inevitable, acceptable and brilliant.

Would you say Ford have abandoned their roots because the Focus isn't a bit more like a Model T?

MentalRental

454 posts

237 months

Friday 27th September 2013
quotequote all
BlackPorker said:
I'm guessing Saddleworth Moor?
Holme Moss

Ed.

2,176 posts

269 months

Friday 27th September 2013
quotequote all
FlavaDave said:
This is called progress. And it's inevitable, acceptable and brilliant.

Would you say Ford have abandoned their roots because the Focus isn't a bit more like a Model T?
100 years of progress vs 30 isn't a fair comparison and owners of the previous Focus RS who have decided not to get the new one might not appreciate the 'progress'. Aside from that I like the A45, it is a new direction its still got a bonkers engine and they aren't replacing the V8s yet.

GranCab

2,914 posts

177 months

Friday 27th September 2013
quotequote all
Progress ?

E55 AMG I bought new in 1998 @ circa £60,000 ... 5.4 24V AMG V8 354 PS (260 kW; 349 hp) 530 N·m (391 lb·ft) 0- 62 mph 5.4 secs

A45 AMG can be bought new for circa £38,000 ... 2.0 AMG in-line 4cyl 360 PS (265 kW; 355 hp) @6000, 450 N·m (332 lbf·ft) @2250-5000 0-62mph: 4.6 seconds

matbat

781 posts

276 months

Friday 27th September 2013
quotequote all
AMGs – the proper ones – have traditionally been about outrageous V8s levered into otherwise sensible Mercs

Never understood this V8 reasoning.... So the W201 190E 3.2 AMG, W124 AMG (both 3.4 and 3.6) and W202 C36 weren't "proper" AMG? They were outstanding cars of their time!

Is it just me that prefers the sound of a howling inline 6 being used in anger?

FlavaDave

213 posts

190 months

Friday 27th September 2013
quotequote all
Ed. said:
FlavaDave said:
This is called progress. And it's inevitable, acceptable and brilliant.

Would you say Ford have abandoned their roots because the Focus isn't a bit more like a Model T?
100 years of progress vs 30 isn't a fair comparison and owners of the previous Focus RS who have decided not to get the new one might not appreciate the 'progress'. Aside from that I like the A45, it is a new direction its still got a bonkers engine and they aren't replacing the V8s yet.
Understood, it's an exaggeration just to demo a point :-) And by progress, I'm really referring to manufacturers having to balance performance gains with other intervening factors, like fuel economy and such. This is the way things are going and that's that. Perhaps I should have said "progression"?

Everyone has a different perspective. And it's usually seen from "when they were younger" to current. Everything has changed in that time. As it did for the generation previous, and so on.

LancerG

2,871 posts

306 months

Saturday 28th September 2013
quotequote all
Schnellmann said:
Raises the whole issue of brand value.

If Aston Martin made a hatchback (let's ignore the Cygnet as that was for emissions only), would you be happy to call it an Aston Martin, even if objectively it was an okay car? Similarly, how about a Diesel, 4 door Ferrari? Some things don't seem to go together.

Personally, I think that Merc could have looked to launched a new sub-brand for the A45 (perhaps with technical help from AMG), to differentiate it from traditional AMG products.
Im affraid the government is wrecking it as usual. Emission restrictions and RFL costs are forcing all manufacturers to produce small turbo engines instead of V8/V12 monsters.

This is the ONLY way forward now as fuel prices are rediculous and showroom tax can now be over £1000 in the first year for RFL.

Soon V8 will be classic cars only !

That said I love it, I WANT one more than ive wanted anything for a while, but then I drive a 400hp 2.0 Turbo now, so its probably right up my street.

Why do PH keep going on about the bland 135i (Its not an M) when this is far far far superior. Anyone would think they were getting paid by BMW ! or given free cars laugh

IDrinkPetrol

135 posts

189 months

Sunday 29th September 2013
quotequote all
Schnellmann said:
Raises the whole issue of brand value.

If Aston Martin made a hatchback (let's ignore the Cygnet as that was for emissions only), would you be happy to call it an Aston Martin, even if objectively it was an okay car? Similarly, how about a Diesel, 4 door Ferrari? Some things don't seem to go together.

Personally, I think that Merc could have looked to launched a new sub-brand for the A45 (perhaps with technical help from AMG), to differentiate it from traditional AMG products.
Should we also ignore the DB2 - arguably the first "proper" production hatchback (I'm open to correction, of course.Can anyone provide a production car before 1952 with a single-piece, top hinged rear "hatch"?)? Or the DB Mark III that capitalised on the hatch and added folding rear seats to the mix?

As for Ferrari, they've always been typified by conservatism. It'll seem odd that they don't make a 4 door Diesel long before they finally do.

I tend to think that the A45 is more like the AMG equivalent of the Dino 206 - a scary departure from the perceived norm at first but ultimately a watershed moment that'll define the core of their market going forward. Good on them for having the balls to stick their "brand" on it.

rtz62

3,807 posts

186 months

Monday 30th September 2013
quotequote all
An interesting viewpoint Dan, especially compared to the group test in this months Evo, comparing it against the Audi S3, Focus St and Golf GTi PP.
Iirc the Merc was noteable mainly for its outright speed.
I'm not convinced that speed as a USP is enough, and for me the looks are challenging.