Misguided ASA ruling on cycling and road safety
Discussion

http://www.bbc.co.uk/news/uk-scotland-25926572
I thought there was enough on this now to show that cyclists who wear helmets adopt more risky behaviour, and that motorists give cyclists less clearance if they look professional dressed up in full cycling kit.
This advert with a normal person out on a bike cycling normally should be a good example of how to overtake. Theyre away from the kerb but who knows if there's a parked car (or photographer) up ahead theyre aware of and why theyre checking the position of the passing car, who's given them good clearance
Shouldn't there be more of these normal situations rather than contrived adverts?
Not sure about the horse reference

It's a crap photo.
The road is much wider than normal roads and the positioning of both bike and car is odd.
The campaign about treating bikes like horses is just bloody weird.
And quite different to the previous campaign about treating them like 'small cars'.
It's a rubbish safety campaign.
The road is much wider than normal roads and the positioning of both bike and car is odd.
The campaign about treating bikes like horses is just bloody weird.
And quite different to the previous campaign about treating them like 'small cars'.
It's a rubbish safety campaign.
Snowboy said:
It's a crap photo.
The road is much wider than normal roads and the positioning of both bike and car is odd.
The campaign about treating bikes like horses is just bloody weird.
And quite different to the previous campaign about treating them like 'small cars'.
It's a rubbish safety campaign.
You mean that is not a typical central London, or any other city, road during rush hour?The road is much wider than normal roads and the positioning of both bike and car is odd.
The campaign about treating bikes like horses is just bloody weird.
And quite different to the previous campaign about treating them like 'small cars'.
It's a rubbish safety campaign.

I'd normally turn the radio down (especially in an open top car like that picture) and pass at low revs or even cruise past on the clutch when overtaking a horse. Are they suggesting that cyclists can be spooked by loud noises, or fast moving objects, and that the rider may not be in full control?
It's a bizarre association (cyclist - horse) in the ad which won't necessarily reinforce the message that cyclists should be given space when passing.
Also how often do you see a Merc R107 SL overtaking a lady cyclist in a summer dress - highly improbable... It seems to depict a civilised country with decent weather where people might consider cycling in normal clothes as a daily activity
More accurate to show some arrogant twunt in a white or grey BMW or Audi cutting up hardcore cycle commuting guy dressed in lycra.....
Also how often do you see a Merc R107 SL overtaking a lady cyclist in a summer dress - highly improbable... It seems to depict a civilised country with decent weather where people might consider cycling in normal clothes as a daily activity

More accurate to show some arrogant twunt in a white or grey BMW or Audi cutting up hardcore cycle commuting guy dressed in lycra.....
Toltec said:
You mean that is not a typical central London, or any other city, road during rush hour?

Pretty much.
Although, it doesn't even need to be rush hour.
I don't recall the last time I saw a road three car widths wide.
If that was a normal road then the merc would be driving on the pavement.
Edited by Snowboy on Wednesday 29th January 11:39
RizzoTheRat said:
Are they suggesting that cyclists can be spooked by loud noises, or fast moving objects, and that the rider may not be in full control?
Highway Code said:
https://www.gov.uk/rules-for-cyclists-59-to-82/ove...
59½
Twix Wrappers. You MUST give way to bits of foil in hedgerows. You MUST pop a sweet wheelie and tumble off the rear of the cycle into the road. If another vehicle is following closely behind, you should try and position your fall onto its bonnet or roof.
Laws RTA 1988 sect 36 & TSRGD reg 10(1)
59½
Twix Wrappers. You MUST give way to bits of foil in hedgerows. You MUST pop a sweet wheelie and tumble off the rear of the cycle into the road. If another vehicle is following closely behind, you should try and position your fall onto its bonnet or roof.
Laws RTA 1988 sect 36 & TSRGD reg 10(1)
AH33 said:
See cyclist think horse?
215The lack of a helmet is inexcusable, in my opinion. Of course, it's up to individual riders to make that decision, but a major campaign from a public cycling group should set an example.
Can't say I have any real issue with the road position, though. Cyclists should adopt a reasonably defensive position if there's space - enough to catch driver's attention so think before simply overtaking on autopilot.
Can't say I have any real issue with the road position, though. Cyclists should adopt a reasonably defensive position if there's space - enough to catch driver's attention so think before simply overtaking on autopilot.
otolith said:
I would imagine that the lack of helmet is deliberately meant to hammer home the message that they are looking at a vulnerable human being on a bicycle, not an obstacle made of plastic and Lycra.
Quite possibly. I think it's misguided, though. With the flowery dress and sit up and beg bike she'd hardly look like a Bradley Wiggins clone, even with a lid.Chris71 said:
The lack of a helmet is inexcusable, in my opinion. Of course, it's up to individual riders to make that decision, but a major campaign from a public cycling group should set an example.
To do so would make things worse and less safe for cyclists. For an ordinary cyclist as pictured, there is no more need to wear a helmet than there is for anyone else. Were she to wear a helmet, the big question then would be: Why would she take it off?
As I understand it head injuries are common, some 1 million suffer visit A & E annually, cyclists form less than 2% of these.
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yeah the ASA ruling sucks. Based on personal prejudice as helmets are not a legal requirement