Misguided ASA ruling on cycling and road safety
Misguided ASA ruling on cycling and road safety
Author
Discussion

saaby93

Original Poster:

32,038 posts

208 months

Wednesday 29th January 2014
quotequote all


http://www.bbc.co.uk/news/uk-scotland-25926572
I thought there was enough on this now to show that cyclists who wear helmets adopt more risky behaviour, and that motorists give cyclists less clearance if they look professional dressed up in full cycling kit.
This advert with a normal person out on a bike cycling normally should be a good example of how to overtake. Theyre away from the kerb but who knows if there's a parked car (or photographer) up ahead theyre aware of and why theyre checking the position of the passing car, who's given them good clearance

Shouldn't there be more of these normal situations rather than contrived adverts?

Not sure about the horse reference smile


10 Pence Short

32,880 posts

247 months

Wednesday 29th January 2014
quotequote all
That filly might have a fine mane, but it seems a bit off to call her a horse.

AH33

2,066 posts

165 months

Wednesday 29th January 2014
quotequote all
See cyclist think horse?

So i can jump on their backs and hit them with sticks? Or turn them into a delicious burger, hopefully

Snowboy

8,028 posts

181 months

Wednesday 29th January 2014
quotequote all
It's a crap photo.
The road is much wider than normal roads and the positioning of both bike and car is odd.

The campaign about treating bikes like horses is just bloody weird.
And quite different to the previous campaign about treating them like 'small cars'.

It's a rubbish safety campaign.

Toltec

7,179 posts

253 months

Wednesday 29th January 2014
quotequote all
Snowboy said:
It's a crap photo.
The road is much wider than normal roads and the positioning of both bike and car is odd.

The campaign about treating bikes like horses is just bloody weird.
And quite different to the previous campaign about treating them like 'small cars'.

It's a rubbish safety campaign.
You mean that is not a typical central London, or any other city, road during rush hour?

biggrin

RizzoTheRat

28,930 posts

222 months

Wednesday 29th January 2014
quotequote all
I'd normally turn the radio down (especially in an open top car like that picture) and pass at low revs or even cruise past on the clutch when overtaking a horse. Are they suggesting that cyclists can be spooked by loud noises, or fast moving objects, and that the rider may not be in full control?

otolith

68,958 posts

234 months

Wednesday 29th January 2014
quotequote all
Ah, the ASA is now setting itself up as an authority on cycling and contradicting the positions of the existing expert bodies.

I suppose it gives them a break from banning car ads for showing someone having fun.

BGarside

1,568 posts

167 months

Wednesday 29th January 2014
quotequote all
It's a bizarre association (cyclist - horse) in the ad which won't necessarily reinforce the message that cyclists should be given space when passing.

Also how often do you see a Merc R107 SL overtaking a lady cyclist in a summer dress - highly improbable... It seems to depict a civilised country with decent weather where people might consider cycling in normal clothes as a daily activity hehe

More accurate to show some arrogant twunt in a white or grey BMW or Audi cutting up hardcore cycle commuting guy dressed in lycra.....

BGarside

1,568 posts

167 months

Wednesday 29th January 2014
quotequote all
And after missing the point completely rolleyes yeah the ASA ruling sucks. Based on personal prejudice as helmets are not a legal requirement rolleyes

Snowboy

8,028 posts

181 months

Wednesday 29th January 2014
quotequote all
Toltec said:
You mean that is not a typical central London, or any other city, road during rush hour?

biggrin
Pretty much.
Although, it doesn't even need to be rush hour.
I don't recall the last time I saw a road three car widths wide.

If that was a normal road then the merc would be driving on the pavement.

Edited by Snowboy on Wednesday 29th January 11:39

trashbat

6,307 posts

183 months

Wednesday 29th January 2014
quotequote all
RizzoTheRat said:
Are they suggesting that cyclists can be spooked by loud noises, or fast moving objects, and that the rider may not be in full control?
Highway Code said:
https://www.gov.uk/rules-for-cyclists-59-to-82/ove...

59½

Twix Wrappers. You MUST give way to bits of foil in hedgerows. You MUST pop a sweet wheelie and tumble off the rear of the cycle into the road. If another vehicle is following closely behind, you should try and position your fall onto its bonnet or roof.

Laws RTA 1988 sect 36 & TSRGD reg 10(1)

RizzoTheRat

28,930 posts

222 months

Wednesday 29th January 2014
quotequote all
Wasn't aware of the twix wrappers rule. Do cyclists also have to stop for cow parley like my old pony used to? biggrin Mind you I've never met a cyclist capable of gassing anyone behind them to same extend as he did after he'd been a the cow parsley hehe

heebeegeetee

30,143 posts

278 months

Wednesday 29th January 2014
quotequote all
Bloody hell, joking aside those comments by the ASA are absolutely shocking, and *will* make things worse for cyclists.

trashbat

6,307 posts

183 months

Wednesday 29th January 2014
quotequote all
Yes. Also, although the free roaming ones can sometimes amble up to your window, remember that you're not allowed to feed them in case they get colic.

MGL1986

111 posts

170 months

Wednesday 29th January 2014
quotequote all
AH33 said:
See cyclist think horse?
215
Horse riders and horse-drawn vehicles Cyclists. Be particularly careful of horse bike riders and horse-drawn vehicles especially when overtaking. Always pass wide and slowly. Horse Bike riders are often children, so take extra care and remember riders may ride in double file when escorting a young or inexperienced horse or rider cyclist. Look out for horse riders’ and horse drivers’ cyclists signals and heed a request to slow down or stop. Take great care and treat all horses cyclists as a potential hazard.

Chris71

21,549 posts

272 months

Wednesday 29th January 2014
quotequote all
The lack of a helmet is inexcusable, in my opinion. Of course, it's up to individual riders to make that decision, but a major campaign from a public cycling group should set an example.

Can't say I have any real issue with the road position, though. Cyclists should adopt a reasonably defensive position if there's space - enough to catch driver's attention so think before simply overtaking on autopilot.

otolith

68,958 posts

234 months

Wednesday 29th January 2014
quotequote all
I would imagine that the lack of helmet is deliberately meant to hammer home the message that they are looking at a vulnerable human being on a bicycle, not an obstacle made of plastic and Lycra.

forzaminardi

2,298 posts

217 months

Wednesday 29th January 2014
quotequote all
Is this a new campaign? The photo looks like it was shot in 1982!

Chris71

21,549 posts

272 months

Wednesday 29th January 2014
quotequote all
otolith said:
I would imagine that the lack of helmet is deliberately meant to hammer home the message that they are looking at a vulnerable human being on a bicycle, not an obstacle made of plastic and Lycra.
Quite possibly. I think it's misguided, though. With the flowery dress and sit up and beg bike she'd hardly look like a Bradley Wiggins clone, even with a lid.

heebeegeetee

30,143 posts

278 months

Wednesday 29th January 2014
quotequote all
Chris71 said:
The lack of a helmet is inexcusable, in my opinion. Of course, it's up to individual riders to make that decision, but a major campaign from a public cycling group should set an example.
To do so would make things worse and less safe for cyclists.

For an ordinary cyclist as pictured, there is no more need to wear a helmet than there is for anyone else. Were she to wear a helmet, the big question then would be: Why would she take it off?

As I understand it head injuries are common, some 1 million suffer visit A & E annually, cyclists form less than 2% of these.