RE: Shed's guide to selling your car
RE: Shed's guide to selling your car
Wednesday 2nd April 2014

Shed's guide to selling your car

Don't put your missus in the picture for starters...



Time to move your motor on? Well, there's your first mistake. Never say 'time to move my motor on' in a car ad. Let Shed guide you through the psychology of buying and selling cars with his Top Car Selling Tips...

Ownership issues
First, own your car. Seems obvious, but you'd be amazed how many sellers don't. For some, the phrase 'outstanding finance' means an awesomely cheap line of credit. It also means they're selling a carthey don't own. It's all a bit odd, really, because despite rumours to the contrary, it is perfectly possible to sell a car with unpaid HP instalments as long as you sort it out with the finance providers first.

But the presence of outstanding finance is something that some vendors prefer you to find out for yourself, ideally when they've had plenty of time to get far away after the 'sale'.


Papers please
Assuming you do own the car, do you also have its V5C vehicle registration certificate? Again, many don't. Nor, it would seem, do they have the time to get one. Which is extraordinary.

There may be a perfectly good reason why you don't have the V5C. You may have left it in your pants for washing, it spontaneously combusted, the ink fell off it, etc. These are all entirely plausible excuses. But excuses butter no parsnips. If you saw an ad with the phrase 'V5C missing, you just need to contact Swansea', would you carry on looking at that ad? If your own answer is 'no', chances are quite a few other folk will take the same view. Reducing the size of your potential marketplace is not a good idea.

Go through all your car's papers in advance so you don't get surprised by any untoward appearances during the paperwork reveal, ie. a four-page notification of MoT advisories, or your recent results from the unusual diseases clinic. Probably best not to photograph that paperwork in the TV room where your well-used copy of Grand Theft Auto is on show.

If the potential buyer wants to take pictures of your docs, introduce him to your grandad, the one who likes telling war stories.


Where to sell: dealer, private, or online?
Online in this case being respectable outlets like, well, the one you're on now. I don't count those outfits who buy any car off you. They had their chance to do something good, but instead chose the dark side.

Shed has no problems with online auction selling, but that's because I take the time to (a) advertise correctly and (b) firebomb those who cross me. Only one of those being true of course. Thanks to features like the one you are reading now, and others which are (hard to believe I know) even more authoritative, everyone and his aunt knows how to drive a hard bargain nowadays, so the gulf between dealer and private prices is less evident than it once was.

Having said that, if you've got the time, patience and mental fortitude to deal with members of the public, some of whom shouldn't be members of anything up to and including the human race, then private must still be the way to go, especially when you have such a fine selling resource as PistonHeads at your disposal. Whichever method you choose, you need to be prepared to put some effort in. Do that and you'll sell your car quickly and at the right price. Don't bother and buyers won't either.

Choose your market
Your advertising options range from chucking a hastily-scribbled ad in your car's window to taking out a half-time ad during the next Super Bowl. Fortunately you can get a decent result at the bottom end of that spread. This may seem like shameless plugging, but advertising on a forum-based website like PistonHeads is actually a good idea because you're addressing like-minded people who appreciate honesty and who will deal fairly with you. Peer scrutiny will quickly weed out the wasters.


Sort out your ad
Alright, we're going to assume you do have all the paperwork and you've wisely chosen PistonHeads as your selling medium. Now it's time to tell people about the car.

Potential buyers might be coming from a long way away, and may well be bigger than you. So, unless you get some sort of kick from the idea of confronting a tattooed hulk who is on medication or day release, describe your car as accurately as possible.

Stick to the facts. Quote the year, the number plate suffix, how many months are left on the MoT and how much tax there is. And the mileage. Put in the mileage. What is the point of 'forgetting' to include the mileage? It's going to come out eventually, so why not at the beginning? If a mileage box isn't filled in on any ad I'm looking at, the default assumptions are (a) that the number is big and (b) that the vendor is a cheery chappy called Gaz who fancies his chances of breezing me through this small detail.

Be as honest about the bad stuff on your car as you are about the good stuff. Under-describing a car will pique a buyer's curiosity much more than one that spouts meaningless gibberish like 'first to see will buy'.

Don't use the phrase 'easy fix' to describe a job that clearly isn't easy, eg. 'tiny rust patch on sill, easy fix' or 'bottom end a bit grumbly, easy fix' or 'only goes into third on alternate Tuesdays, easy fix'. If those fixes really were that easy, you'd have easily fixed them yourself by now.

If you're advertising online, for pity's sake don't use flashing rainbow text in 48pt Geezer Bold. This does not lure in buyers, it gives them a headache.


Now, photographs. Oh dear.
Rather than 14 subtle angles of the outside and nothing else, take some interior pics - that's the part of the car we like to look at. Shots down the side of the car are actually quite useful for showing the absence of dents, but contrary to popular myth, they do not demonstrate to potential buyers that you are a used car pro and therefore not to be messed with.

If you live on Britain's most dangerous sink estate, drive to a less daunting background. If you're going to photograph the engine, take the top layer of dirt off it first. If you're going to cover up your numberplate, make an effort to make it look like you spent more than ten seconds doing it. If your pics 'come out blurry', take some more that aren't. If it's dark and raining, wait until it isn't.

Animals can add some harmless fun to the pics. If you're flogging a Land Rover, a pot-bellied pig or some kind of flightless bird wandering about in the foreground reassures buyers of your Landie eccentricity. Dogs are a mixed bag. Not all breeds should be shown in ads. If you only have a pit bull with half an ear missing, keep it indoors and borrow someone else's Jack Russell or spoodle for the photographs, ideally one wearing an amusing flying helmet or goggles.

The absolute rule with photos, one that must never be broken, is never, ever put your missus in there, even if she did come second in a Butlins beauty contest a few years ago.

Never, ever include your missus or girlfriend. Just don't.

Set the price
Some folk will attach a daft online price to their car, like £1, to make sure it comes up first in a 'by price' search. Great idea! Shame a hundred other thickos are doing the same thing, granting you instant entry to their Numpty Club.

The psychology of pricing is interesting. £12,995 sounds a lot lower than £13,000. I've noticed some people using very odd numbers, like £4819. I avoid these people like the plague, as they are clearly mentalists.

Price your car realistically with a bit of haggle room built in. Always have an absolute lowest price in mind, and stick to it. Be strong and make yourself believe that you don't really need or even want to sell your car. Don't put 'or best offer' or some equally needy-sounding rider on there. You will only get abused by a succession of ludicrous offers that will tax your patience.


Prepare your car
Most of us clean the car at least once a year, whether it needs it or not. You'd think cleaning a car before displaying it to the buying massive would be a given, but judging by some of the festering heaps you see advertised, this message clearly hasn't made it through to all areas yet.

Check out some car detailing websites to see what's possible, then prepare your usual bowl of warm water and washing-up liquid and do your own thing. Anything is better than nothing. At least pretend you care.

Once you've reached that point where most of the ming is off and you've caught yourself wondering why you're selling such a superb car, take it easy with the after-wash embellishment. By all means have a go with the Henry vac, bearing in mind that the average human sheds 1.5 pounds of dead skin every year, but don't try that lawn-striping thing on the carpets or people will think you're a dealer. Go steady with the tyre blacking too, for the same reason.

All human senses are involved in car viewings, including smell, so keep the dog out of the car and avoid MaccyD drive-throughs for a decent period leading up to the sale. Invest a quid or two in one of the less poisonous pong-removers too. Don't hang it on the mirror, though: one Feu Orange is not a desirable, value-adding modification. It should be smelled, but never seen.

Test drive
Ask for the bod's contact details well in advance if you're planning to let them test drive your car. That should include a landline number as well as their name and address so you can call him back on the landline number to confirm the arrangements.

By way of conversation, ask him what car he's driving at the moment. A pukka buyer will be happy to come to your house with a driving licence in their pocket and evidence of insurance, if your own doesn't cover it.

Needless to say, you should always go with them on a test drive. When you swap seats, take the keys with you until you've got back in the car.


How to get paid
Right. All your elbow grease and advertising honesty has paid off. Your car has been bought.

Cash is king - or is it? If your Waitrose carrier bag of dirty tenners is large enough, many crims won't baulk at old-fashioned robbery - and some of them are psychos. An electronic transfer can often be made between cooperating banks as quickly as handing over that bag. It's generally a lot safer too.

If you don't like the sound of internet banking, a bank or building cheque is your next option. Obviously that's a lot slower, as only a fool would release a car before the cheque has cleared.

How to not get paid
The number of ways in which you can be relieved of your car without payment is beaten only by the number of people who even now fall for these scams on a daily basis, despite all the warnings. Here's a selection of today's most popular tried and tested scameroos lying in wait for the green seller.

Overpayment: You're given a dodgy cheque or bank transfer for more than the agreed amount. The buyer then asks you for a refund of the difference, which (like a mug) you hand over. A couple of days later the bank tells you it's all bogus, takes the money back out of your account - and you've lost the 'refund'.

PayPal overpayment: Same as the last one, but electrified for extra sophistication and speed. Buyer agrees to buy your car without even viewing it or expressing any sort of interest in the details. He wants to pay the full amount, but only via PayPal. He will then arrange to collect the car. Once you've given him your PayPal details, you're notified that you've been overpaid for your car. You're then asked to return the difference via some other online payment method. As you do that, the original PayPal transaction is reversed. You lose the money you've 'returned'.

PayPal dispute: Buyer secures your car via PayPal and picks it up, but then tells PayPal you haven't given him the car. PayPal can then take back the money from your account.

"PayPal is holding the money": Generally speaking, no they're not. The buyer is.

Fake escrow : An escrow service is a safe third-party fundholder for distance sales. In car transactions, escrow reassures you as a seller that money has been lodged in a safe, impartial place, and also reassures buyers that they can view a car before they authorise release of the funds. A good thing, then. But bent escrow sites run by dishonest buyers can trick you into handing over your car by sending an official-looking escrow service email (often also visually associating itself with the selling site, 'for extra peace of mind'). The email says that funds have been received. You hand over your car and wait for your escrow payment. Don't hold your breath on that one.

"Buyer waiting": You get a phone call from someone claiming to have a buyer for your car, but first you have to pay them a £5 fee over the phone. Once they got your card details... well, you can guess the rest.

"Overseas buyer": 'Foreign buyer' or 'agent' - usually from Africa, but also from Europe or possibly an oil rig in the South China Sea - sends you a fulsome email offering to buy your car at the asking price. They seem strangely interested in your personal details. They might apply any of the other scams mentioned above. Just avoid. If it smells like a fish, chances are it is a fish.

Do a receipt
Putting 'sold as seen' on it doesn't hurt, though you can't use that wording as some sort of magical get out of jail free card to cover you for flogging an unroadworthy car (assuming you're not selling it on a clearly stated 'spares or repairs' basis). You might want to print a seller's contract off the internet, one copy for you and one for the buyer, signed and dated by both of you. Again, the jury's out on the real-world value of such a document. If the buyer is decent, he'll abide by the 'buyer beware' rules of the game anyway. If he isn't, a bit of paper won't stop him trying to ruin your life.

Right, there you have it, Shed's Instant Easy Guide To Selling Your Car Checklist. Off you go now to meet that chap and his mates on the garage forecourt.

Author
Discussion

sanctum

Original Poster:

191 posts

204 months

Wednesday 2nd April 2014
quotequote all
You don't have to "own" a car outright to sell it. Anyone can make a payment to clear any outstanding HPI. So long as you are open and up front about how much you owe on the car, and have a telephone handy to allow the buyer to arrange a payment by phone with your loan provider, they can pay off the outstanding loan and then pay you the difference. Easy. Just make is simple for the buyer and don't try to hide it.

Devil2575

13,400 posts

217 months

Wednesday 2nd April 2014
quotequote all
Good advice there.

I love the adverts where important details, such as milage, are missing or the ones where the seller has only taken 2 blury photos with a 15 year old digital camera.

Neil G60

697 posts

253 months

Wednesday 2nd April 2014
quotequote all
It's even amazing at how bad so many trade ads are as well, multiple photos of the same part of the car, crud in the footwells in the photos, not listing mileage. Clearly the most annoying thing is putting a Mercedes with AMG wheels in the dedicated AMG section though.

Kozy

3,169 posts

247 months

Wednesday 2nd April 2014
quotequote all
Great article.

Genuinely surprised at some peoples attempts to sell a car.

Impasse

15,099 posts

270 months

Wednesday 2nd April 2014
quotequote all
But, but, but there's a very popular thread on here about car adverts and the vendor's missus. It would dry up to a nothing without new subject material.

tadaah

229 posts

240 months

Wednesday 2nd April 2014
quotequote all
1 months MOT is also not a great selling point. If it's likely to fail then by all means mention it, if not, it's only &35 at most places.

Sort it!

tadaah

229 posts

240 months

Wednesday 2nd April 2014
quotequote all
Impasse said:
But, but, but there's a very popular thread on here about car adverts and the vendor's missus. It would dry up to a nothing without new subject material.
If she comes with it then stick her in the piccy!

leedsutd1

770 posts

215 months

Wednesday 2nd April 2014
quotequote all
I thought all the above was obvious,i sell a few cars and only take cash, except for the odd £100 pay pal deposit. If I really like the look of a car I do a hpi check on Mycarcheck.com its only £3.00 and at least you know if its been a write off before you set off. There are lots of traders selling cars as private buyers, there ads start with no mention how long they have owned the car, or say bought it for wife and its too big for her. Ask how long they have owned the car, is the V5 in there name. Always meet at the sellers house and ask to use the toilet so at least you know they live there and the house is not empty. once there check all the paintwork ,is it the same shade all round, any overspray? after a test drive leave the engine running and looks for water or oil leaks. Go through all the service history and books ,some sellers put full service history and you find 3 stamps in book the last one could be 2 years ago. always get a full receipt and get the seller to fill in the v5 so you don't get stuck with any parking tickets or speeding fines

KM666

1,757 posts

212 months

Wednesday 2nd April 2014
quotequote all
Something well worth doing is viewing similar cars nearby, to gauge the price and quality of rivals. I'm constantly amazed at what people ask for cars and the amount of cars in dealerships with milky oil, different sized tyres and large patches of rust in unusual areas around the bag of sand mark.

edo

16,699 posts

294 months

Wednesday 2nd April 2014
quotequote all
Good article.

Some other things to not do.

DONT put "best colour combination". You bell end, that's your opinion, I'll decide on that.

DONT put "every possible extra". Except the head up display. Oh and the lumbar support. Oh and the rear camera. But apart from that.

DONT put "first to see will buy". If you could predict the future you wouldnt be selling a nasty second hand car privately.

DONT put "viewing highly recommended". People generally do that when buying cars.

DONT put "110" in the mileage. If I am looking for cars with under 40k on the clock, your 110k car isnt going to interest me.

edo

16,699 posts

294 months

Wednesday 2nd April 2014
quotequote all
leedsutd1 said:
If I really like the look of a car I do a hpi check on Mycarcheck.com
No you don't wink

B10

1,375 posts

296 months

Wednesday 2nd April 2014
quotequote all
Another tip is not to show the car standing where you have just washed it. This gives the impression that it has never been washed before.
Also any advert which is written all in capitals is often ignored.

monthefish

20,467 posts

260 months

Wednesday 2nd April 2014
quotequote all
the atricle said:
Some folk will attach a daft online price to their car, like £1, to make sure it comes up first in a 'by price' search. Great idea! Shame a hundred other thickos are doing the same thing, granting you instant entry to their Numpty Club.
shoutHendon Way Motors - yes you


Joking aside - Shed, can you not talk to your colleagues about putting a stop to this, especially for the serial offenders?

edo

16,699 posts

294 months

Wednesday 2nd April 2014
quotequote all
monthefish said:
the atricle said:
Some folk will attach a daft online price to their car, like £1, to make sure it comes up first in a 'by price' search. Great idea! Shame a hundred other thickos are doing the same thing, granting you instant entry to their Numpty Club.
shoutHendon Way Motors - yes you


Joking aside - Shed, can you not talk to your colleagues about putting a stop to this, especially for the serial offenders?
On a side note, that 997 is hideous. Brown and white with a brown interior. Horrid.

Agree on POA. F*cking waste of everyone's time and nearly always means it isnt a good price.

gremlin666

43 posts

195 months

Wednesday 2nd April 2014
quotequote all
Been involved in the motor trade in some form for many years, but, judging from the level of knowledge on this 'site, I'd be very surprised if anyone on here needs this sort of advice?????

So guys,

1) Don't 'forget' to wash it.

2) Don't take a pic of it with your wife/girlfriend bending provocatively over the bonnet. (Although................ wink )

3) Don't accept an iffy personal cheque.

JESUS! laugh

Edited by gremlin666 on Wednesday 2nd April 15:51

OllieC

3,816 posts

243 months

Wednesday 2nd April 2014
quotequote all
edo said:
monthefish said:
the atricle said:
Some folk will attach a daft online price to their car, like £1, to make sure it comes up first in a 'by price' search. Great idea! Shame a hundred other thickos are doing the same thing, granting you instant entry to their Numpty Club.
shoutHendon Way Motors - yes you


Joking aside - Shed, can you not talk to your colleagues about putting a stop to this, especially for the serial offenders?
On a side note, that 997 is hideous. Brown and white with a brown interior. Horrid.

Agree on POA. F*cking waste of everyone's time and nearly always means it isnt a good price.
I actually really like that colour combo. Less so the 'photoshop' of the last image smile

cars1993

390 posts

233 months

Wednesday 2nd April 2014
quotequote all
1. Don't brag how its really worth £500 more than its up for. if it was you would be selling it for that!

2. Don't say there's nothing wrong when everything is wrong

3. Don't warm it up before I arrive

4. Don't tell me it's be the least expensive problem when you know its the most expensive

5. Don't tell me your wife just didn't like it as your explanation for the sale. We both know its because you don't like a dud as much as the next guy


monthefish

20,467 posts

260 months

Wednesday 2nd April 2014
quotequote all
edo said:
monthefish said:
the atricle said:
Some folk will attach a daft online price to their car, like £1, to make sure it comes up first in a 'by price' search. Great idea! Shame a hundred other thickos are doing the same thing, granting you instant entry to their Numpty Club.
shoutHendon Way Motors - yes you


Joking aside - Shed, can you not talk to your colleagues about putting a stop to this, especially for the serial offenders?
On a side note, that 997 is hideous. Brown and white with a brown interior. Horrid.

Agree on POA. F*cking waste of everyone's time and nearly always means it isnt a good price.
That's interesting. All their cars were priced at £01 when I did the link. 20 mins later, they're all 'POA'



wavey HWM

Riknos

4,701 posts

233 months

Wednesday 2nd April 2014
quotequote all
Agree on a lot of this from selling most of my cars privately!

V5C comment - Always avoided cars where they've "misplaced" the log book, service history, etc. If it's that easy to just apply for it from the DVLA - why haven't YOU done it?

Selling online - Yes, you do get a LOT of idiots, but it's worth it for the £500-£1000+ extra you'd get from using a dealer / webuyanycar (who seem to always knock more off than they say they will).

Test drive - People turning up without insurance, I refuse them, too risky. BUT, on the other hand, I've gone to view a car, asked the seller about test drives to be told yes, turned up with insurance proof for their vehicle, to be told no, I can't drive, only they will? It's not the same, and I wouldn't buy a (used) car without being able to test drive it first - too risky.

Payment - Normally have done cash myself, once was in a buyer's house and used his internet to transfer the funds to his account. Not stupid enough to fall for these obvious scams, can't understand how anyone does? (Unless elderly?)

Crow555

1,037 posts

223 months

Wednesday 2nd April 2014
quotequote all
I think the thing that works me most up is "Full service history". To me that means, all receipts for everything during the car's life regardless of how many owners. It does not mean, a stamp every year with little to no information about what has been done.

With regards to Pistonheads classifieds, they are infinitely better than those on Gumtree. If you are ever looking a laugh, have a look on there. Unbelievable.