Toyota recall official details
Toyota confirms 35K RAV4, Hilux, Yaris and Urban Cruiser models affected in UK

In its press release Toyota states that there have been no reports of any accidents or injuries relating to the vehicle issues. Toyota is now launching an inspection and repair programme at no charge for all customers, who can check if their car is part of the recall at the Toyota website.
A spiral cable assembly defect has been identified on RAV4s and Hiluxes built between June 2004 and December 2010. A retainer in the airbag unit could become damaged and potentially cut connectivity to the driver's airbag. Any issue should be highlighted by an airbag warning light.
Toyota will fit an improved spiral cable to all the 24,785 UK cars being recalled (the split nearly even between the two models). The work should take about an hour.
A seat spring rail issue in Yaris and Urban Cruiser models built between January 2005 and August 2010 affects 10,339 cars. The spring has been identified as weak and susceptible to breaking under frequent use. Therefore it may not lock into position or could move in a crash. New springs will be fitted where required, taking between 40 and 90 minutes at Toyota.
Toyota has also discovered a steering column bracket problem on 1,293 of the 10,000 Yarises and Urban Cruisers being recalled. A weld that connects the bracket to the instrument panel may break when 'the steering wheel is repeatedly turned with full force'. Second-gen Yarises with the tilt/telescopic steering wheel adjustment and Urban Cruisers built between September 2005 and February 2009 are in this part of the recall. An extra bracket will be fitted to all cars by Toyota even without damage; those affected will get replacement instrument panel reinforcement. The steering column bracket fix will take between 2.5 and 4.5 hours.
All owners involved in the recall will be contacted by Toyota imminently. As well as the website, Toyota customers can phone the recall helpline on 0800 1388744 for more information.
Especially as no actual injuries/ incidents have been reported, this seems very much a preventative approach.
Makes you wonder how many other manufacturers have similar issues and choose to ignore them.
Stupid people will see the headlines and think 'Toyota = unreliable', when in actual fact it means they've found a 'potential' issue (never actually been an issue) and are putting it right.
Most other manufacturers would simply be in denial or sweep such things under the carpet.
Good on Toyota - possibly one of the best & most honest manufacturers out there?
You need to be squeaky clean, especially in the USA. There's no way Toyota would issue these recalls without there being a genuine reason (read: safety risk).
As a side note, there are plenty of un-publicly documented 'recalls'. They're called service actions and are deemed to not be significant enough to warrant a (very expensive) recall.
All manufacturers are doing it constantly, but Toyota shows up prominently because of a) the volume of vehicles involved and b) the media and public remember the big recent campaigns they've had regarding the throttle pedal and other items.

When does a companies responisibilty for this these type of failures end?
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