Premium ness of german brands
Discussion
Taking the big three German brands, what is your order of 'premiumness'?
I'm not talking about who's got the most dynamic range or who makes the best cars, just your view of brand perception?
My league is
1 Mercedes Benz
2 BMW
3 Audi
However of the three brands my preference for the cars is BMW first.
I'm not talking about who's got the most dynamic range or who makes the best cars, just your view of brand perception?
My league is
1 Mercedes Benz
2 BMW
3 Audi
However of the three brands my preference for the cars is BMW first.
Edited by A900ss on Saturday 13th December 15:51
chevy-stu said:
A900ss said:
.... who makes the east cars...
Well, based on headquarters, probably BMW in Munich are the most Eastern, just a hair to the right longitudinally of Audi in Ingolstadt, and definatley further East of Merc in Stuttgart.
But at least I've learnt something as well.
In my first hand experience, limited though it has to be, the 'superiority' is somewhat illusory. Unless you refer to, say, ///M cars (or MB equivalents) or the big barges, the standard daily driver cars are no better than some of the Blue Oval's current range, and definitely poorer value for money.
You could argue none of these three brands are 'premium' any more.....more like 'white goods' following the incessant increasing ubiquity of the outside lane hogging badly driven repmobile diesel 3 series A4 c class whatever popularised by cheap finance. Delusional must be an appropriate description for anyone thinking they are driving anything special which invariably amounts to nothing better than other cheaper mainstream brands.
BUT I would with reluctance vote for BMW if there is such thing as 'premiumness' albeit perceived.
Audi undoubtedly make some of the most boring euroboxes on the planet btw.AldiAudi......like brand only cheaper much more expensive......
BUT I would with reluctance vote for BMW if there is such thing as 'premiumness' albeit perceived.
Audi undoubtedly make some of the most boring euroboxes on the planet btw.

Jaguar steve said:
Nothing you can put on your drive for £299 a month is premium IMO.
I agree with this. Mercedes BMW and Audi now make largely mass market cars; the enduring halo they currently enjoy was earned in previous times. Modern Mercedes are especially brash. Is Mercedes-Benz the most diluted brand?Gassing Station | General Gassing | Top of Page | What's New | My Stuff







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