Who are Dacias main competitors
Discussion
My brothers doing project in marketing of cars. He asked me and I was a little stumped as I couldnt think of a car that is offered with a starting price so low and a car as basic.. It's like I tend to think Audi, BMW, Merc and Jag are each other's competitor for example.
Do they still make the Nissan pixo?
Do they still make the Nissan pixo?
Their competitors fall into two brackets, new cars and used cars. Used cars are the obvious one, you can have a new Duster or Sandero for the same price as a 2 year old Kia Sportage or Vauxhall Corsa. Dacia wins on 'newness' and warranty, the used car was nicer when new but is now 2nd hand so doesn't smell the same, you don't know how the first owner treated it etc.
The new car rivals are more interesting, when Dacia was first launched in France a few years back they found customers would buy a Logan or Sandero instead of spending the extra €5,000 on a Clio or Megane. This is a very pragmatic decision, where the customer wants a brand new car (for whatever reason) and decides that there's just no point in spending more, or that the alternative is nicer, but not by enough to justify the premium. The latter is the issue Renault France had, and was part of the reason the new Clio feels like a much better product from the cabin than the old one - to give off the impression that it's a better quality product than the cheaper Sandero which is in the same showroom.
The new car rivals are more interesting, when Dacia was first launched in France a few years back they found customers would buy a Logan or Sandero instead of spending the extra €5,000 on a Clio or Megane. This is a very pragmatic decision, where the customer wants a brand new car (for whatever reason) and decides that there's just no point in spending more, or that the alternative is nicer, but not by enough to justify the premium. The latter is the issue Renault France had, and was part of the reason the new Clio feels like a much better product from the cabin than the old one - to give off the impression that it's a better quality product than the cheaper Sandero which is in the same showroom.
Dr Interceptor said:
They are cheap, but at £9095 (list price), there's lots of cars out there much cheaper.
You can quite significant discounts on Pandas, unlike the Dacia range. http://www.fiatsupasaver.com/showroom/new-panda-20...
jamiebae said:
Their competitors fall into two brackets, new cars and used cars. Used cars are the obvious one, you can have a new Duster or Sandero for the same price as a 2 year old Kia Sportage or Vauxhall Corsa. Dacia wins on 'newness' and warranty, the used car was nicer when new but is now 2nd hand so doesn't smell the same, you don't know how the first owner treated it etc.
The new car rivals are more interesting, when Dacia was first launched in France a few years back they found customers would buy a Logan or Sandero instead of spending the extra €5,000 on a Clio or Megane. This is a very pragmatic decision, where the customer wants a brand new car (for whatever reason) and decides that there's just no point in spending more, or that the alternative is nicer, but not by enough to justify the premium. The latter is the issue Renault France had, and was part of the reason the new Clio feels like a much better product from the cabin than the old one - to give off the impression that it's a better quality product than the cheaper Sandero which is in the same showroom.
I don't think it's just Renault that have upped the perceived quality. Peugeot, Citroen, Hyundai, Kia, Mistusbishi, etc have upped their interior quality in the last few years. Generally it's been getting to the point that even budget cars have a decent interior and reasonable seat. There aren't that many 'bad' mainstream new cars anymore, only cars that are boring to driving enthusiasts! However some also have problems like sharp, but feedback free, driver controls. The new car rivals are more interesting, when Dacia was first launched in France a few years back they found customers would buy a Logan or Sandero instead of spending the extra €5,000 on a Clio or Megane. This is a very pragmatic decision, where the customer wants a brand new car (for whatever reason) and decides that there's just no point in spending more, or that the alternative is nicer, but not by enough to justify the premium. The latter is the issue Renault France had, and was part of the reason the new Clio feels like a much better product from the cabin than the old one - to give off the impression that it's a better quality product than the cheaper Sandero which is in the same showroom.
Renault own Dacia, so they're only competing with themselves.
It's just a budget version of Renault, selling cheaper new cars based on older models, as they appeal more to less wealthy countries.Gassing Station | General Gassing | Top of Page | What's New | My Stuff