Tuesday 6th September 2022

Ferrari confirms Purosangue reveal for next week

The V12-powered thoroughbred is almost upon us. Prepare yourself

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The last time we talked about the Ferrari’s SUV, the discussion was prompted by a surprisingly revealing head-on preview pic. In fact, the image was possibly a little more revealing than the manufacturer intended it to be - or at least it was after the entire internet (PH included) turned up the brightness. Which accounts for the follow-up teaser released on Twitter: the reveal date only visible if you break out the Photoshop toolkit. Or squint. 

Either way, the covers are evidently set to come off on September 13th, unveiling not only the Purosangue, but also an entirely new era for its maker. From what we’ve seen so far, Ferrari’s first SUV goes to considerable lengths to conceal its underlying SUVness - a Bentley Bentayga, clearly, it is not - but it will undeniably be a reasonably spacious four-seater with a (comparatively) large boot and considerably more ground clearance than any Ferrari before it. Factor in four-wheel drive and widely predicted height-adjustable air suspension, and it’s readily apparent that the Prancing Horse is not in Kansas anymore. 

Thankfully, though, it has not dubbed the new model ‘thoroughbred’ merely to be provocative. While its bespoke front-engine platform is capable of hosting a number of different engines - hybrid included - Ferrari’s CEO Benedetto Vigna has already confirmed that the Purosangue will launch with a V12. We don’t know for sure whether that ‘iconic’ engine is the same 6.5-litre monster that makes the 812 Superfast one of the most exciting cars in the world - but it would make a lot of sense if it were. 

Much as it does in any other segment, Ferrari’s intention - reiterated by its boss - is to, “meet and exceed all the demands of performance, innovation and design that you would expect from us”. Well, one thing the Purosangue has not so far lacked is expectation. Demand is almost certain to outstrip supply, and if this isn’t the fastest and most powerful SUV yet made, it will be a surprise. On that and much else, we remain in the dark. Next Tuesday, finally, Ferrari will bring the light.

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[Twinair]

Gladly, I have mine on pre-order. :-)

[P. ONeill]

They won’t be able to make them fast enough such will be demand.

[SydneyBridge]

When you are driving, you wont be able to see what it looks like

Although it may look amazing..

[Iamnotkloot]

I doubt it will look amazing, or be particularly ground-breaking. It'll be a fast, heavy, powerful SUV.

It will doubtless sell.

It's been planned for years and known about for as long. But a little part of me will die, nonetheless

[ChrisCh86]

P. ONeill said:

They won’t be able to make them fast enough such will be demand.

Absolutely - they're going to sell very well indeed.

Recessions don't usually apply to those that are in the market for this type of car.

[Cold]

Going to have to start a PH Bingo Cliché card for this one. Three across should be easy to get.

[cobra kid]

Cold said:

Going to have to start a PH Bingo Cliché card for this one. Three across should be easy to get.

Cheshire?

Premier League?

[DonkeyApple]

Looking quite nice in the pic. Hopefully the back won't be o early fussy as some Ferraris have become in recent years.

I wonder if this will be the lowest SUV to date? Each new sporting SUV seems to get more and more estate like and less 4x4.

[NomduJour]

DonkeyApple said:

Hopefully the back won't be o early fussy as some Ferraris have become in recent years

[Baldchap]

It's not for me (not an SUV fan), but like all these things I'm sure it will be significantly faster than it has any right to be.

[BigChiefmuffinAgain]

It will be interesting - clearly it's going to be a massive sales success and will be sold out for years to come.

So, if you are in charge of Ferrari pricing, what do you list it at ( before the inevitable options... ). £250K ? £300 k ? More ?

[mat205125]

BigChiefmuffinAgain said:

It will be interesting - clearly it's going to be a massive sales success and will be sold out for years to come.

So, if you are in charge of Ferrari pricing, what do you list it at ( before the inevitable options... ). £250K ? £300 k ? More ?

..... and what will they be changing hands for from the "flippers" who've managed to get an allocation during the first 12 months?

Look forward to seeing Charles and Carlos arriving at Monza this weekend in one each

[big_rob_sydney]

I read somewhere that the Model X Plain will do a 9.9 second quarter mile. This will have to have quite a bit of mumbo as an ICE to better that figure...

[DonkeyApple]

NomduJour said:

DonkeyApple said:

Hopefully the back won't be o early fussy as some Ferraris have become in recent years

Cheers Nom. That all looks rather nice.

[Petrus1983]

The first Ferrari in a while I’m looking forwards to seeing. Congrats to anyone who has one on order.

[Arsecati]

woopee

[Pommy]

Someone will be along to complain about the weight as it's not sub 1000kg and too many driver aids...

[Jon556]

This is equivalent of Petrus wine suddenly deciding to make a fizzy energy drink ‘Petrus Plus’ in a chubby 500ml can.

[fruitoftheloon]

big_rob_sydney said:

I read somewhere that the Model X Plain will do a 9.9 second quarter mile. This will have to have quite a bit of mumbo as an ICE to better that figure...

and a (pick your choice) bird of prey can fly faster than an ostrich...

[WCZ]

These aren’t going to sell well because Ferrari aren’t building enough, they are making a very limited amount of them relative to demand. Can’t remember the exact number though.