RE: Alpina confirms 'iconic' B7 demise
RE: Alpina confirms 'iconic' B7 demise
Tuesday 27th September 2022

Alpina confirms 'iconic' B7 demise

Alpina has produced its own version of the 7 Series since 1977 - but no longer


Just last week, Alpina was telling us all about the (very minor) revisions it had made to the XB7, a 2.7-tonne SUV it headlined as: ‘The Force of Emotions’. Well, the emotions keep on coming. Just a few days later it has confirmed that production of the Alpina B7 - the firm’s flagship saloon - has been wound up. 

This is doubly sad. For one thing, it marks the end of six generations of an Alpina-badged 7 Series. Company founder, Burkard Bovensiepen, is said to have recognised the flagship BMW’s potential the moment the E23 launched in 1977. And while the resulting model has appeared under different names over the years, there has always been a beast-like, super-fast 7 Series at the apex of the Alpina lineup. The outgoing G11/12, with its 616hp V8, was absolutely no different. 

Alpina itself acknowledged the model’s obvious synergy with brand values. "For me, the BMW Alpina B7 in its final stage of development marks a high point in Alpina's 7 Series model history. Everything that Alpina and the 7 stands for at BMW culminates in this model,” says Florian Bovensiepen, one Alpina’s two Managing Director. Unfortunately, he said that as he took delivery of one of the last cars off the Dingolfing production line. 

The wider point, of course, is that the B7’s demise is symptomatic of the fact that Alpina will not continue as it is. The B7 was produced at the same plant as the BMW 7 Series, and is destined now to begin production of the all-new G70 generation - a car that evidently won’t be receiving the Alpina treatment as the company winds up its affairs ahead of BMW’s takeover. 

Quite what its new parent has planned for the Buchloe-based tuner is still a mystery, but the fact that the factory produced more than 2,000 examples of the B7 in the last generation alone suggests that the model was not terminated simply for want of customer interest. More likely this is the first place the axe has fallen as Alpina readies itself for life under BMW in 2025. 

There’s no word yet on what that means for the more recent B8 Gran Coupe, which presumably means that it gets a stay of execution for now. Accordingly, we’d suggest snapping one up while you still can - because once that’s gone, the not-at-all subtle XB7 will be the only choice for anyone hankering after a very large new BMW with bonafide Alpina lettering on the back.


Author
Discussion

Ray_Aber

Original Poster:

972 posts

306 months

Tuesday 27th September 2022
quotequote all
Good. The less of these grotesque barges on the road, the better. So hideous, not even the magic touch of Alpina can save it.

Julian Scott

4,308 posts

54 months

Tuesday 27th September 2022
quotequote all
Real shame, Alpinas exude old school class and subtlety.

Followed an Alpina X7 earlier today, had a real unstated charm about it (especially as I couldn't see the front)

Leins

10,489 posts

178 months

Tuesday 27th September 2022
quotequote all
Easy fix, just revert the turbocharged Alpina 5-series to being a “B7” badge smile

BFleming

3,919 posts

173 months

Tuesday 27th September 2022
quotequote all
Saw an XB7 in California a few weeks ago. It looked at home. They have no place on European roads - in my opinion.
On the outgoing 7 series (G11/G12), it has grown on me - although I still think the pre-facelift was a handsome car. The new G70 though; as Sean Locke put it (when referring to Rachel Riley in a beard) "that's a challenging w**k".
Looks better in shadowline (if BMW still call it that / 'murdered out"):


Looks horrific in chrome (albeit this is an i7):

Draxindustries1

1,657 posts

53 months

Tuesday 27th September 2022
quotequote all
Horrific looking thing. Not Alpinas fault obviously but they've likely called it a day not keen to put the Alpina name on these hideous new designs from BMW anymore..

sidesauce

2,967 posts

248 months

Tuesday 27th September 2022
quotequote all
Draxindustries1 said:
Horrific looking thing. Not Alpinas fault obviously but they've likely called it a day not keen to put the Alpina name on these hideous new designs from BMW anymore..
Eh? You do know Alpina is being brought in-house to BMW and will continue having the name put on new BMW's going forward, right?

bluemason

1,169 posts

153 months

Tuesday 27th September 2022
quotequote all
Ray_Aber said:
Good. The less of these grotesque barges on the road, the better. So hideous, not even the magic touch of Alpina can save it.
Even when you black out the grill, the car still looks awful. Oh and the x7 facelift......whoever signed that off must really hate bmw.

Draxindustries1

1,657 posts

53 months

Tuesday 27th September 2022
quotequote all
sidesauce said:
Draxindustries1 said:
Horrific looking thing. Not Alpinas fault obviously but they've likely called it a day not keen to put the Alpina name on these hideous new designs from BMW anymore..
Eh? You do know Alpina is being brought in-house to BMW and will continue having the name put on new BMW's going forward, right?
Brought in house yes but they were an independent company, now they have no choice do they...

Baldchap

9,629 posts

122 months

Tuesday 27th September 2022
quotequote all
It'll be interesting to see what the future of Alpina holds under BMW ownership. Be a shame if they become a BMW trim level.

dpop

299 posts

162 months

Tuesday 27th September 2022
quotequote all
Forget the grille and just look at those rear seats - bliss!

pycraft

1,500 posts

214 months

Tuesday 27th September 2022
quotequote all
BFleming said:
Looks horrific in chrome (albeit this is an i7):
Reminds me a lot of the Hongqi H9. I occasionally see these around Abu Dhabi - the "Chinese Mercedes" (or indeed, 7 series).


Levin

2,118 posts

154 months

Tuesday 27th September 2022
quotequote all
Infuriatingly, the new 7-Series teases two really great designs. The top set of lights looks like it would suit a new generation of the Z4 and then the bottom pair could lend themselves to a new design language. The issue is that they've fitted both sets of lights to one car and a massive grille to encapsulate both. Either with smaller grilles would've been more to my taste. That said I want to see one of these new 7-Series in person when they launch. They're challenging but not as viciously ugly as the big grilles on the 4-Series, IMO.

bluemason

1,169 posts

153 months

Tuesday 27th September 2022
quotequote all
Baldchap said:
It'll be interesting to see what the future of Alpina holds under BMW ownership. Be a shame if they become a BMW trim level.
Aplina badges on a bmw 320

Escort Si-130

3,457 posts

210 months

Wednesday 28th September 2022
quotequote all
I don't blame them, who would want to associate their company with a FUGLY looking pathetic car. It is a MAJOR embarrassment.

Gad-Westy

16,624 posts

243 months

Wednesday 28th September 2022
quotequote all
From the days before BMW found an ugly stick.





Phwoarrr x2.

M1C

2,241 posts

141 months

Wednesday 28th September 2022
quotequote all
BFleming said:
Saw an XB7 in California a few weeks ago. It looked at home. They have no place on European roads - in my opinion.
On the outgoing 7 series (G11/G12), it has grown on me - although I still think the pre-facelift was a handsome car. The new G70 though; as Sean Locke put it (when referring to Rachel Riley in a beard) "that's a challenging w**k".
Looks better in shadowline (if BMW still call it that / 'murdered out"):


Looks horrific in chrome (albeit this is an i7):
I like both of those. Probably prefer them to the current one whose grille just looks twice as big as it should.

But then i like the iX, too.....so maybe i'm strange.

myhandle

1,297 posts

204 months

Wednesday 28th September 2022
quotequote all
Gad-Westy said:
From the days before BMW found an ugly stick.





Phwoarrr x2.
100%, they look great and based on my extended experience with a friend’s E38 750il will be amazing to drive.

Greenmantle

2,217 posts

138 months

Wednesday 28th September 2022
quotequote all
its just the grille
the "murdered out" pic blends the grille into the bodywork so is easier on the eyes.
BMW please note E38 size next time round.

sonnenschein3000

733 posts

120 months

Wednesday 28th September 2022
quotequote all
I think that the 7-series doesn't have the relevance that it used to.

In the 90s, something like a 7-series was the car of choice for the successful businessman etc. as it was the most luxurious available at the time, before things started going down the SUV route.
I remember my Dad having a 740i (E38) in the late 90s, and it really was an amazing car at the time.

Fast forward to today, and I honestly can't think of a single reason why someone would now want a 7-series over an X5 or X6 or X7.

Dynion Araf Uchaf

5,193 posts

253 months

Wednesday 28th September 2022
quotequote all
the demise of the Alpina 7 series? I blame Sreten. ( if you know, you know)