RE: Thierry Bolloré steps down as JLR CEO
RE: Thierry Bolloré steps down as JLR CEO
Wednesday 16th November 2022

Thierry Bolloré steps down as JLR CEO

'Personal reasons' cited for just two years in the top job


Jaguar Land Rover CEO Thierry Bolloré will leave his post as Chief Executive Officer of Jaguar Land Rover at the end of 2022. The news has been confirmed by Tata Motors. Bolloré, who had previously held senior positions at Renault, was appointed CEO at Gaydon in September 2020. His departure will take effect from December 31st, 2022, and Adrian Mardell - current CFO - will take the reins as interim CEO. Bolloré cited ‘personal reasons’ for his departure.

The Frenchman leaves behind something of a muddle, the ‘Reimagine’ strategy of Bolloré’s that aimed to reinvent Jaguar as an EV-only brand from 2025 currently just 18 months old. And with precious little progress made thus far, it seems. The existing range that would benefit from fresh investment has been left as the great EV reinvention has taken precedence. Jaguar will go into 2023, just two years from the original Reimagine timeframe for an all-electric range, with an interim boss, the then-five-year-old I-Pace as its sole EV, and one more year of F-Types. There seems an awful lot to do, basically, especially with the saloons and F-Pace SUV to consider as well.

Bolloré said he was immensely proud of what "we have achieved together at Jaguar Land Rover over the last two years", adding that the transformation towards a sustainable, profitable future as a modern luxury business was underway at great pace. Which feels quite easy to say when you’re leaving. Whatever the case, the next two years for Jaguar just got even more critical. Expect more news on a full time CEO to take Mandrell’s position in the new year - they’ve quite some task ahead.

[Source: BusinessTodayIN]

 

Author
Discussion

V8 FOU

Original Poster:

3,023 posts

177 months

Wednesday 16th November 2022
quotequote all
1st job for the new CEO is to sort out the reliability of JLR products....

LucyP

1,773 posts

89 months

Wednesday 16th November 2022
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1st job for the new CEO is actually to formulate a strategy that works, and actually implement it and do that immediately. Has anything actually been done at Jaguar under Bollore, other than to cancel the new XJ?

We have seen a Boxster BEV testing for the 2025 launch. Have we seen anything testing for 2025 from Jaguar?

Sean 2000

137 posts

213 months

Wednesday 16th November 2022
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Maybe he has developed a conscience... for selling overpriced tat to the vulnerable!

RacerMike

4,974 posts

241 months

Wednesday 16th November 2022
quotequote all
LucyP said:
1st job for the new CEO is actually to formulate a strategy that works, and actually implement it and do that immediately. Has anything actually been done at Jaguar under Bollore, other than to cancel the new XJ?

We have seen a Boxster BEV testing for the 2025 launch. Have we seen anything testing for 2025 from Jaguar?
Yes. He's done lots! But he's only been there 2 years, and given that a product development cycle is around 4 years, anything in market now is still a legacy of Speth

https://www.autocar.co.uk/car-news/electric-cars/j...

BigChiefmuffinAgain

1,774 posts

128 months

Wednesday 16th November 2022
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I think Jaguar are now in a real hole. Their range is very old and there are no signs ( that I can see ) of any replacements on the way. When was the last time they actually launched a new car - 5 years ? And nothing in the pipeline for another 2, at best ? And they still have the underlying problem of being too small and competing against far larger, well funded premium brands. Really hard to see what they bring to the party....

Spiros115

438 posts

80 months

Wednesday 16th November 2022
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When he went in Jag had a very successful SUV in the F Pace which in facelift guise is wonderful (instigated before he joined), the i-Pace showed the old fashioned Brit could rapidly develop tech, to great effect and beat the Germans which they've been striving to do for years and where has that momentum gone? All we've heard from him is comments about super-luxury, talking about Range Rover profit margins which is bizarre in itself, halting the XJ at the 11th hour whilst the Germans showcase their own step changed top end saloons, and simultaneously letting them back ahead.

I really, really hope there has been some substance to his posturing otherwise I really fear for Jag.

J B L

4,217 posts

245 months

Wednesday 16th November 2022
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Ah well....the head of the Bolloré family will surely find him another cushy position to destroy soon enough.

His Linkedin profile shows a multitude of positions held and very few very top ones held for long. JLR deserves better.


NJJ

530 posts

110 months

Wednesday 16th November 2022
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He's leaving the company that should just be known as 'LR' now, the Jaguar side has simply died a death since he took up the reins, can't see them ever recovering either. A sad indictment of his time.

swisstoni

24,148 posts

309 months

Wednesday 16th November 2022
quotequote all
This might sound nuts but I don’t think JLR are charging enough for their products.

Their new designs are hugely popular and end up with massive waiting lists, anti-flipping sales contracts and all sorts.

And all with a rotten reliability rep; their stuff is often let down by under specced components.

Imho they should charge enough to keep demand manageable, spec the bits right, and go from there.


NJJ

530 posts

110 months

Wednesday 16th November 2022
quotequote all
swisstoni said:
This might sound nuts but I don’t think JLR are charging enough for their products.

Their new designs are hugely popular and end up with massive waiting lists, anti-flipping sales contracts and all sorts.

And all with a rotten reliability rep; their stuff is often let down by under specced components.

Imho they should charge enough to keep demand manageable, spec the bits right, and go from there.
The irony being that if they specified the right high-quality components in the first place it would hugely reduce their current oversized warranty repair costs. Therein paying for itself.

swisstoni

24,148 posts

309 months

Wednesday 16th November 2022
quotequote all
NJJ said:
swisstoni said:
This might sound nuts but I don’t think JLR are charging enough for their products.

Their new designs are hugely popular and end up with massive waiting lists, anti-flipping sales contracts and all sorts.

And all with a rotten reliability rep; their stuff is often let down by under specced components.

Imho they should charge enough to keep demand manageable, spec the bits right, and go from there.
The irony being that if they specified the right high-quality components in the first place it would hugely reduce their current oversized warranty repair costs. Therein paying for itself.
There is that.

The test driver

1,270 posts

189 months

Wednesday 16th November 2022
quotequote all
RacerMike said:
Yes. He's done lots! But he's only been there 2 years, and given that a product development cycle is around 4 years, anything in market now is still a legacy of Speth

https://www.autocar.co.uk/car-news/electric-cars/j...
Stop with your sensible replies Mike, there's bile to be spat!

SpeckledJim

34,359 posts

283 months

Wednesday 16th November 2022
quotequote all
I don't understand why there wasn't an Range Rover-bodied version of the iPace?

A good, if not great product, on an expensively developed unique platform, slotted into the small half of the business, and then seemingly basically ignored.

Something like Velar on the iPace platform seems a no-brainer to me? I'm missing something?


oop north

1,712 posts

158 months

Wednesday 16th November 2022
quotequote all
SpeckledJim said:
I don't understand why there wasn't an Range Rover-bodied version of the iPace?

A good, if not great product, on an expensively developed unique platform, slotted into the small half of the business, and then seemingly basically ignored.

Something like Velar on the iPace platform seems a no-brainer to me? I'm missing something?
Not sure of the size but there was going to be the electric j pace (larger than ipace) but that got canned too when the electric XJ did

Wadeski

9,046 posts

243 months

Wednesday 16th November 2022
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I would not expect Jaguar to be around much longer. Totally lost at sea.

New RR and Defender seem to be selling well though.

garypotter

2,073 posts

180 months

Wednesday 16th November 2022
quotequote all
And also sort out the chocolate security to help stop the LR being stolen, is it 4 of the top 5 most stolen in the UK are JLR products? Insurance premium hikes will also effect new car sales as RR are becoming un insurable in city postcodes

Silvanus

6,917 posts

53 months

Wednesday 16th November 2022
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I wonder if we could soon see the death of Jaguar and further expansion of the Land Rover brand, could there be value in selling it off? I imagine LR will create more Defender variants and increase the Discovery range, the Road Rover EV might even make production at some point, sort of an Audi All-road/Volvo Cross-Country type vehicle. Possible a small crossover to sit below the Evoque too, sort of Juke/Q2 sized.

LucyP

1,773 posts

89 months

Wednesday 16th November 2022
quotequote all
RacerMike said:
Yes. He's done lots! But he's only been there 2 years, and given that a product development cycle is around 4 years, anything in market now is still a legacy of Speth

https://www.autocar.co.uk/car-news/electric-cars/j...
Are you sure? I think you will find that he binned Speth's ideas completely. I don't think Speth was planning a fully electric push upmarket to compete with Bentley, which was Bollore's plan.

Speth was going to launch an electric XJ to replace the existing XJ, which would as usual have been a rival for an S-Class or a 7 series, but electric only. Bollore clearly didn't agree, and he binned that, even though it was almost ready for launch.



piquet

674 posts

287 months

Wednesday 16th November 2022
quotequote all
I was waiting to replace my xj with the electric version, until they cancelled it, but one of the last xjs instead

love driving it, have no idea what i;d replace it with, range rover is an option but i'm never going to take it off road

i'd be interested in a j pace basically a range rover for the road with a 300-350 mile range electric rather then rock climbing ability, or with ICE

i'd be interested in an electric xj, cancelling it was a mistake either of those options i'd trade in the xj for

if you want to make a jaguar for me, make me a low slung two seater electric comfy enough to commute

I think he's been a disaster, i think he's killed jaguar, i don't think he ever understood it and seems to have taken landrover to crazy prices

The change to electric opens up whole new worlds of platform sharing with more niches, i'm always amazed no one has spotted how easy they are to detune for the youngsters or people who want less power and cheaper insurance

his response seems to have been to make a range of cars that compete with each other more and more instead of jaguar (road) range rover (road and offroad) landrover (off road and road)

he strikes me as the classic example of someone wh can say the right things at the right time, but lacks vision but no doubt he'll keep climbing higher and higher

godders75

119 posts

257 months

Wednesday 16th November 2022
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Meanwhile: Jaguar’s instagram page promised a big unveiling today. Something surreal with AI happened instead. Bizarre. Product please?