Marque emblems and history
Marque emblems and history
Author
Discussion

cootuk

Original Poster:

918 posts

153 months

Wednesday 15th March 2023
quotequote all
I wonder whether anyone collects marque emblems related to their history.

I'm thinking Subaru's six stars representing the six merged companies that formed Subaru

The Volvo Prancing Moose unofficial emblem that is a skit in Ferrari, but relates to the moose crash test.

Also the new Peugeot lion head in a shield..imho a much better emblem than the old full lion.

What are the most decorative emblems, or the most indicative of their history?

I guess the most boring would be the likes of Nissan..

100SRV

2,377 posts

272 months

Wednesday 15th March 2023
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Rover with the Viking longship relating to the word "Roven" or to raid

Deranged Rover

4,688 posts

104 months

Wednesday 15th March 2023
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cootuk said:
I guess the most boring would be the likes of Nissan..
To be fair, much as I'm a fan, this would still seem about as imaginative as Land Rover's use of the words "Land and "Rover".

smile

lufbramatt

5,687 posts

164 months

Wednesday 15th March 2023
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Citroen's double chevron ">>" logo comes from the teeth of the double helical gears that Andre Citroen's engineering company made.

AmyRichardson

1,992 posts

72 months

Wednesday 15th March 2023
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"In 1909, the Daimler brothers used an 1872 postcard from their father as inspiration for the logo. On the postcard, the location of their home was marked by a 3-pointed star. That year, the company (then called Daimler-Motoren-Gesellschaft, or DMG) acquired the logo. Initially colored blue, the logo was adapted with a laurel wreath border in 1926, and changed to silver in 1934."

That's from Mercedes, so it could be apocryphal, but it is quite boring and corporate, which the truth of such things typically is...

grumpyscot

1,293 posts

222 months

Wednesday 15th March 2023
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And BMW's propeller representing flight and aircraft suggests why indicators are not used on their cars..????

Triumph Man

9,623 posts

198 months

Wednesday 15th March 2023
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grumpyscot said:
And BMW's propeller representing flight and aircraft suggests why indicators are not used on their cars..????
ITS NOT A PROPELLOR!

It's the colours of the flag of Bavaria combined with an old logo for Rapp

https://www.freelogodesign.org/blog/2020/05/05/the...

LunarOne

7,333 posts

167 months

Wednesday 15th March 2023
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cootuk said:
the new Peugeot lion head in a shield..imho a much better emblem than the old full lion.
More or less a return to the 1960s emblem.



From https://www.grapheine.com/en/logo-news/new-peugeot...

Pebbles167

4,598 posts

182 months

Wednesday 15th March 2023
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Alfa Romeo logo shows a muslim being eaten by a dragon, a symbol of a powerful leading Italian family and it's army taking part in the crusades.



Edited by Pebbles167 on Wednesday 15th March 12:31

JohnnyF2

200 posts

212 months

Wednesday 15th March 2023
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The Hyundai logo, a slanted H inside an oval, is a stylised image of two people shaking hands.

According to the marketing team at Hyundai, the two “people” connected in this logo are supposed to be a sales person, and a satisfied customer, shaking hands over a deal.




Philv8s

665 posts

154 months

Wednesday 15th March 2023
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Alpina have the crankshaft and duel carbs as this was what they used to modify on early models.

|https://thumbsnap.com/zbfWZU6u[/url]

Pixel Pusher

10,419 posts

189 months

Wednesday 15th March 2023
quotequote all
cootuk said:
I'm thinking Subaru's six stars representing the six merged companies that formed Subaru
https://hiconsumption.com/history-evolution-of-car-logos/


donkmeister

13,011 posts

130 months

Wednesday 15th March 2023
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The Skoda one is quite interesting; all very meaningful until the 1920s when they started using a winged arrow because... Well... No-one remembers why. People (and indeed Skoda) have theories but it's all guessing. No-one (now) knows why.

They even have a timeline on their own website about it: https://www.skoda-auto.com/world/logo-history

Kuwahara

1,554 posts

48 months

Wednesday 15th March 2023
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MB 3 pointed star,Air Land and Sea,

Audi/Wanderer/Horch /DKW..

The horse on the Porsche logo is from the original area of Stuttgart was a stud farm.

A few myths also with whole BMW roundel and the Toyota logo harking back to their sewing machine origins.


Pebbles167

4,598 posts

182 months

Wednesday 15th March 2023
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Always liked that Yamaha used their tuning fork logo for both their musical and motor divisions. World class in both.


gt40steve

1,446 posts

134 months

Wednesday 15th March 2023
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How about the British Leyland badge?

A capital 'L' about to go down a swirling toilet flush.


0ne of my favourites is the Gordon Keeble tortoise. Much better.
The story goes that a tortoise wandered into a photo shoot of one of the prototypes & so amused those present that they adopted it as the company emblem.

Edited by gt40steve on Wednesday 15th March 13:22


Edited by gt40steve on Wednesday 15th March 13:22

BananaFama

5,034 posts

109 months

Wednesday 15th March 2023
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Pebbles167 said:
Alfa Romeo logo shows a muslim being eaten by a dragon, a symbol of a powerful leading Italian family and it's army taking part in the crusades.



Edited by Pebbles167 on Wednesday 15th March 12:31
In the Alfa museum in Milan , the first thing you see on entry is the timeline of how the emblem has evolved over the years. I don't know how many there are on the wall , but quite a few , 8+ ?

Missy Charm

1,527 posts

58 months

Wednesday 15th March 2023
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The Toyota emblem is an amalgamation of the letters of the word 'Toyota'.

Byker28i

92,508 posts

247 months

Wednesday 15th March 2023
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Deranged Rover said:
cootuk said:
I guess the most boring would be the likes of Nissan..
To be fair, much as I'm a fan, this would still seem about as imaginative as Land Rover's use of the words "Land and "Rover".

smile
TVR - Trevor

Granadier

1,344 posts

57 months

Wednesday 15th March 2023
quotequote all
LunarOne said:
cootuk said:
the new Peugeot lion head in a shield..imho a much better emblem than the old full lion.
More or less a return to the 1960s emblem.



From https://www.grapheine.com/en/logo-news/new-peugeot...
The 1923 emblem looks like the lion is poised over the cat litter tray