Stellantis- What would you do with it?
Discussion
Aint it really stupid all those manufactors in that group going after the same market?
What would you do with it?
My plan;
Citroen - Just ev family transport ( like the Astra currently does)
Peugeot - Sporty stuff (ev 205 gti anyone?)
Fiat - Ev city cars ( 500/panda)
Alfa- Push them upmarket to go after BMW
Jeep- Obviously the family ev suvs
Vauxhall -cease all car making and just focus on vans, so taking away citroen/peugeot/fiat versions, maybe bring back the Bedford name for larger vans.
What would you do with it?
My plan;
Citroen - Just ev family transport ( like the Astra currently does)
Peugeot - Sporty stuff (ev 205 gti anyone?)
Fiat - Ev city cars ( 500/panda)
Alfa- Push them upmarket to go after BMW
Jeep- Obviously the family ev suvs
Vauxhall -cease all car making and just focus on vans, so taking away citroen/peugeot/fiat versions, maybe bring back the Bedford name for larger vans.
A500leroy said:
Aint it really stupid all those manufactors in that group going after the same market?
Wasn't British Leyland criticised for this back in the 70s? Now we've got Stellantis and VAG group doing pretty much exactly the same thing. A500leroy said:
Baldchap said:
They made €16.8 billion profit last year. I don't think they need your help.
Plus, when the Corsa is consistently in the top 10 best sellers list, binning Vauxhall cars would be very poor business sense.
Wonder why fords killed the fiesta?Plus, when the Corsa is consistently in the top 10 best sellers list, binning Vauxhall cars would be very poor business sense.
If you tried to buy a Fiesta in the last couple of years they'd try their best to steer you towards the Puma.
WarrenB said:
More money to be made with the Puma. Ford said it was lack of demand but as the Corsa is still selling so well I'm sure the demand for a decent small hatchback is still there. Plus they prioritised the Puma during the worst of the semiconducter shortage so obviously would be building more.
If you tried to buy a Fiesta in the last couple of years they'd try their best to steer you towards the Puma.
Yep, had an ex Ford sales lady work for us for a while a year or so back, all you could get was Puma, everything was geared towards Puma.If you tried to buy a Fiesta in the last couple of years they'd try their best to steer you towards the Puma.
They are doing really well at the moment, I am not sure that they need fixing...
They seem to be one of the few manufacturers doing interesting mainstream cars - look at DS4, Citroen's latest offerings including C5X and Ami, Peugeot 408 etc. Even the Vauxhall Astra is looking good these days. They made Vauxhall profitable in something like 18 months, when GM hadn't managed it for years. They have prospered when Ford seem to be in retreat. They are very, very driven to succeed. And they seem to be very good at conjuring up a whole range of different cars from one platform.
On another note, they seem to be one of the few companies warning against the rush to BEVs when the infrastructure and technology is not there yet. Idle speculation: Stellantis and Toyota to join forces within the next 10 years.
What I would do (which they seem to be doing anyway):
They seem to get an unfairly hard time in the UK car media, which still loves German brands.
A more interesting question is - is there any brand that they should close down because it does not fit anywhere? The closest I can think of is Alfa, which has had falling sales for some time. But I think that Alfa has the best chance of being a high-margin brand along with DS.
They seem to be one of the few manufacturers doing interesting mainstream cars - look at DS4, Citroen's latest offerings including C5X and Ami, Peugeot 408 etc. Even the Vauxhall Astra is looking good these days. They made Vauxhall profitable in something like 18 months, when GM hadn't managed it for years. They have prospered when Ford seem to be in retreat. They are very, very driven to succeed. And they seem to be very good at conjuring up a whole range of different cars from one platform.
On another note, they seem to be one of the few companies warning against the rush to BEVs when the infrastructure and technology is not there yet. Idle speculation: Stellantis and Toyota to join forces within the next 10 years.
What I would do (which they seem to be doing anyway):
- Citroen - quirky family transport
- Vauxhall - non-quirky family transport
- Peugeot - sporty family transport
- DS - premium, avant garde, cutting edge, polarising, focus on comfort not sportiness
- Fiat - cheap and cheerful, Dacia rival
- Alfa - sporting luxury, compete with Maserati, be what Jaguar used to be before they lost the plot
- Jeep - SUVs, compete with Land Rover
They seem to get an unfairly hard time in the UK car media, which still loves German brands.
A more interesting question is - is there any brand that they should close down because it does not fit anywhere? The closest I can think of is Alfa, which has had falling sales for some time. But I think that Alfa has the best chance of being a high-margin brand along with DS.
AmitG said:
They are doing really well at the moment, I am not sure that they need fixing...
They seem to be one of the few manufacturers doing interesting mainstream cars - look at DS4, Citroen's latest offerings including C5X and Ami, Peugeot 408 etc. Even the Vauxhall Astra is looking good these days. They made Vauxhall profitable in something like 18 months, when GM hadn't managed it for years. They have prospered when Ford seem to be in retreat. They are very, very driven to succeed. And they seem to be very good at conjuring up a whole range of different cars from one platform.
On another note, they seem to be one of the few companies warning against the rush to BEVs when the infrastructure and technology is not there yet. Idle speculation: Stellantis and Toyota to join forces within the next 10 years.
What I would do (which they seem to be doing anyway):
They seem to get an unfairly hard time in the UK car media, which still loves German brands.
A more interesting question is - is there any brand that they should close down because it does not fit anywhere? The closest I can think of is Alfa, which has had falling sales for some time. But I think that Alfa has the best chance of being a high-margin brand along with DS.
Don't they also have Chrysler, Dodge and Lancia? Can't see anywhere for those to go.They seem to be one of the few manufacturers doing interesting mainstream cars - look at DS4, Citroen's latest offerings including C5X and Ami, Peugeot 408 etc. Even the Vauxhall Astra is looking good these days. They made Vauxhall profitable in something like 18 months, when GM hadn't managed it for years. They have prospered when Ford seem to be in retreat. They are very, very driven to succeed. And they seem to be very good at conjuring up a whole range of different cars from one platform.
On another note, they seem to be one of the few companies warning against the rush to BEVs when the infrastructure and technology is not there yet. Idle speculation: Stellantis and Toyota to join forces within the next 10 years.
What I would do (which they seem to be doing anyway):
- Citroen - quirky family transport
- Vauxhall - non-quirky family transport
- Peugeot - sporty family transport
- DS - premium, avant garde, cutting edge, polarising, focus on comfort not sportiness
- Fiat - cheap and cheerful, Dacia rival
- Alfa - sporting luxury, compete with Maserati, be what Jaguar used to be before they lost the plot
- Jeep - SUVs, compete with Land Rover
They seem to get an unfairly hard time in the UK car media, which still loves German brands.
A more interesting question is - is there any brand that they should close down because it does not fit anywhere? The closest I can think of is Alfa, which has had falling sales for some time. But I think that Alfa has the best chance of being a high-margin brand along with DS.
AmitG said:
A more interesting question is - is there any brand that they should close down because it does not fit anywhere? The closest I can think of is Alfa, which has had falling sales for some time. But I think that Alfa has the best chance of being a high-margin brand along with DS.
Surely the answer to this one in Lancia, given that you've forgotten they even still exist.A500leroy said:
Baldchap said:
They made €16.8 billion profit last year. I don't think they need your help.
Plus, when the Corsa is consistently in the top 10 best sellers list, binning Vauxhall cars would be very poor business sense.
Wonder why fords killed the fiesta?Plus, when the Corsa is consistently in the top 10 best sellers list, binning Vauxhall cars would be very poor business sense.
They are only doing what VAG have been doing for years with great success and who also seemingly competing with itself in many areas.
Skoda
Seat
Cupra
VW
Audi
All have competing models but slightly skewed towards a different customer base but with plenty of crossover and more importantly, built on the same platforms and sharing many common parts.
Stellantis will be no different in the end and are already doing well and producing cars every bit as good as their VAG competitors.
Skoda
Seat
Cupra
VW
Audi
All have competing models but slightly skewed towards a different customer base but with plenty of crossover and more importantly, built on the same platforms and sharing many common parts.
Stellantis will be no different in the end and are already doing well and producing cars every bit as good as their VAG competitors.
A500leroy said:
Baldchap said:
They made €16.8 billion profit last year. I don't think they need your help.
Plus, when the Corsa is consistently in the top 10 best sellers list, binning Vauxhall cars would be very poor business sense.
Wonder why fords killed the fiesta?Plus, when the Corsa is consistently in the top 10 best sellers list, binning Vauxhall cars would be very poor business sense.
If Ford thought it was possible for them to make a profit from a Fiesta replacement, they would. The fact is though that the current Fiesta platform is approaching 15 years old and would require significant investment for a replacement. Bearing in mind that Ford's main B car market is Europe, and they'd need the platform costs to be essentially repaid within 7 years to the point where they're no longer able to sell ICE cars, it doesn't make sense for them.
That, and they need the Kõln factory to build their new EVs.
AmitG said:
They seem to be one of the few manufacturers doing interesting mainstream cars - look at DS4, Citroen's latest offerings including C5X and Ami, Peugeot 408 etc. Even the Vauxhall Astra is looking good these days. They made Vauxhall profitable in something like 18 months, when GM hadn't managed it for years. They have prospered when Ford seem to be in retreat. They are very, very driven to succeed. And they seem to be very good at conjuring up a whole range of different cars from one platform.
Opel/Vauxhall have had a huge nose-dive in sales after GM sold them though. https://carsalesbase.com/europe-opel-vauxhall/
Yes, they become profitable due to GM fronting the historic pension liabilities and they probably using less money on R&D now, but I wouldn't say they are succeeding as a mass market car brand.
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