RE: V8 hybrids to the rescue as Bentley delays EV
RE: V8 hybrids to the rescue as Bentley delays EV
Tuesday 19th March 2024

V8 hybrids to the rescue as Bentley delays EV

Bentley has endured wider technical delays - but EV slowdown means it will invest more in plug-in hybrids


Bentley was remarkably bullish about its Beyond 100 plan when it launched the far-reaching strategy back in 2020. It was mostly about sustainability - i.e. becoming a carbon-neutral manufacturer by 2030 - but it also pledged that Bentley would make the switch to full electrification in the same timeframe. This week it confirmed that an EV-only lineup remained the ultimate goal - but the ambitious schedule? Not so much. 

Ostensibly, that’s because the brand’s first battery-electric model, which was due next year, is delayed by technical issues and is now not expected till 2026. As a result, the roll-out that was intended to deliver one new EV per year is running behind, and isn’t now due to be completed until 2033. But you can bet market conditions are taking their toll, too: Aston Martin recently delayed the introduction of its own electric groundbreaker because it projected much greater customer demand for plug-in hybrids in the mid-term. 

So guess where Bentley is going to invest some more time and money? That’s right, plug-in hybrids. In fairness, they were always in the plan, too - the 2026 deadline by which it intends to sell no ICE cars unaided by an electric motor remains in place - but rather than gently tapering hybrid production while its new EVs ramp up, it now seems like the petrol-electric models are going to be a Bentley mainstay for the foreseeable future. 

"Because of the delay of the first BEV and because of all the changes around us, we are investing more in hybrids," CEO Adrian Hallmark told Automotive News. “We expected a drop-off of hybrids in 2028, 2029 and 2030 but now we expect that could actually grow and continue," he added. "It gives us more opportunity and it insures us against slower adoption of BEVs."

Given that the factory in Crewe is being restructured to make its own (very costly) transition to building battery-electric vehicles, the wider delays suffered by the VW Group’s PPE architecture, which is set to underpin Bentley’s first EV, are likely frustrating - although Hallmark suggested that the future model would now benefit from improved autonomous features as a result of coming to market much later than originally intended. 

Moreover, Bentley is comparatively well-placed to take advantage of the continuing popularity of PHEVs. It already sells plug-in versions of the Flying Spur and Bentayga, and while the current V6 is nothing to write home about, the brand is currently preparing to launch a much beefier hybrid V8 powertrain to replace the W12 in a heavily updated Continental GT. The unit will also be shared with a new, facelifted Flying Spur. Both will now remain on sale well into the next decade - much longer than Bentley originally envisaged. But likely to the satisfaction of its customers.


Author
Discussion

Abacus21

Original Poster:

170 posts

64 months

Tuesday 19th March 2024
quotequote all
Great news all round.

ZX10R NIN

30,564 posts

154 months

Tuesday 19th March 2024
quotequote all
Smart move.

AmyRichardson

1,981 posts

71 months

Tuesday 19th March 2024
quotequote all
It makes sense; it's a marketplace for people who are used to buying themselves out of inconvenience and taking a 5lb dump on the notion of social responsibility, so you follow the market...

myhandle

1,297 posts

203 months

Tuesday 19th March 2024
quotequote all
I’d buy a hybrid, I’d buy a hydrogen car. I like old petrol cars on E Fuel most of all. Progress is fine, particularly if we can still drive the fun stuff. I wouldn’t buy an EV though after experiencing a few, and I guess the voice of the silent majority agrees. It’s nice to have a car you can fill up with some kind of fuel and drive wherever you want without all of the aggravation of driving slowly to maximise range etc.

As a related point, has anyone V12 swapped a Spectre yet?

el romeral

2,158 posts

166 months

Tuesday 19th March 2024
quotequote all
That was somehow, quite uplifting.

mrclav

1,645 posts

252 months

Tuesday 19th March 2024
quotequote all
myhandle said:
As a related point, has anyone V12 swapped a Spectre yet?
Why would they when they could just buy a Wraith or, more likely, commission a whole car - like a Droptail for example.

Also, if there is any type of car suited to EV power, it's definitely a Royce.

MOOSECORTINA

253 posts

108 months

Wednesday 20th March 2024
quotequote all
Delayed an EV, gets my vote.

el romeral

2,158 posts

166 months

Wednesday 20th March 2024
quotequote all
That was somehow, quite uplifting.

Wab1974uk

1,395 posts

56 months

Wednesday 20th March 2024
quotequote all
Realised most of their customers don't actually want an EV.

Well done Bentley.

Glenn63

3,932 posts

113 months

Wednesday 20th March 2024
quotequote all
Bentley are easily top of the tree for me I’d love one one day. Gorgeous interiors I bet they’re a joy to rack up some miles in. I wouldn’t want the current V6 hybrid but a V8 I would.

D4rez

1,668 posts

85 months

Wednesday 20th March 2024
quotequote all
Wab1974uk said:
Realised most of their customers don't actually want an EV.

Well done Bentley.
Couldn’t get it delivered on time and are still going for it by 2033. Did you read the article?

anonymous-user

83 months

Wednesday 20th March 2024
quotequote all
I suspect the "changes around us" are far less relevant than the technical issues they are having just bringing their BEV to the market. A fully electric Bentley is always going to be an incredibly niche thing, a hybrid perhaps even more so.

To be honest, I think you're clutching at straws if you think this has any relevance to the wider BEV market.

Lotobear

9,073 posts

157 months

Wednesday 20th March 2024
quotequote all
Increasing evidence of economic reality colliding with dogma

Gordon Hill

2,412 posts

44 months

Wednesday 20th March 2024
quotequote all
A little bit of sanity in a world that's lost the plot.

Geoffcapes

1,295 posts

193 months

Wednesday 20th March 2024
quotequote all
'Delaying' their EV roll out also means that should the market dictate that "no one wants EV's" they're well position to cut their losses and not build one.

That's how I read things.

anonymous-user

83 months

Wednesday 20th March 2024
quotequote all
Geoffcapes said:
'Delaying' their EV roll out also means that should the market dictate that "no one wants £250k EV's" they're well position to cut their losses and not build one.

That's how I read things.
EFA

bluesierra

160 posts

125 months

Wednesday 20th March 2024
quotequote all
Obviously the huge expense of developing new BEVs and the state of the market are huge factors in this decision.
But (dumb question) how much of this is also down to the government extending the end of ICE sales to 2035, rather than 2030 as it had been? If the regulation was still in place, Bentley would still be talking about its first BEVs coming out by 2030, right - it wouldn't have any choice.

Just curious, I don't have any particular view on it all (given I'm not in the market for either a Bentley or a BEV)

Rough101

3,056 posts

104 months

Wednesday 20th March 2024
quotequote all
V8 hybrid from the group then.

Wab1974uk

1,395 posts

56 months

Wednesday 20th March 2024
quotequote all
D4rez said:
Wab1974uk said:
Realised most of their customers don't actually want an EV.

Well done Bentley.
Couldn’t get it delivered on time and are still going for it by 2033. Did you read the article?
Yes. Yes I did. I also read the bit where Aston Martin have delayed their EV because of much greater demand for hybrid rather than full EV's.

No one outside of the company car scheme really wants an EV. Especially the type of customer who buys Bentleys & Astons.


Lotobear

9,073 posts

157 months

Wednesday 20th March 2024
quotequote all
bluesierra said:
Obviously the huge expense of developing new BEVs and the state of the market are huge factors in this decision.
But (dumb question) how much of this is also down to the government extending the end of ICE sales to 2035, rather than 2030 as it had been? If the regulation was still in place, Bentley would still be talking about its first BEVs coming out by 2030, right - it wouldn't have any choice.

Just curious, I don't have any particular view on it all (given I'm not in the market for either a Bentley or a BEV)
But Bentley would have been well on the way in the development process to meet the 2030 deadline before the extension was even mentioned by wishy so why drop it now unless they have come to realise that perhaps battery EV's might not be the panacea the politicians would want us to believe?

It's clear that the market is speaking - the majority don't want them until they make sense and stalled sales and depreciation on the used market is telling the same story. Many dealers are even refusing to take back their own models on part ex as they are rammed with stock they can't shift.

It would not surpise me if some of the majors who have gone 'all in' on EV's don't get into serious financial difficulties when they can't move product that the market is not ready for.

...Toyota seem to be hedging on this too.