RE: New electric Audi S6 launches at £100,000
RE: New electric Audi S6 launches at £100,000
Monday 9th September 2024

New electric Audi S6 launches at £100,000

550hp EV flagship on sale now in fully loaded Edition 1 spec, with deliveries from Feb


Whatever BMW has done with its fast 5 Series, Audi has done similar with its top-of-the range A6es. Or vice versa, depending on the period. When BMW made a V10 M5 estate, so Audi made a V10 RS6 estate - with two turbos added. When the M5 moved to a twin-turbo V8 with 550hp, so the RS6 also swapped, albeit with 560hp. Now, with BMW offering an M-badged electric 5 Series in the shape of the i5 M60, so the electric Audi S6 and S6 e-tron Avant aren’t far behind - Edition 1 models are on sale from today, with deliveries expected in February. 

£97,500 and £99,300 are the important numbers for now, those being the prices for the saloon and wagon respectively. A lot of money, of course, though - wouldn’t you just know it - about on par with the BMW equivalent: an i5 M60 is £97,745 as a four-door sedan or £99,995 as a Touring. For that, buyers will get 550hp (601hp in the BMW) from a pair of motors supplied by a 94.9kWh (net) battery. Both models will sprint to 62mph in less than four seconds, reach 149mph and get more than 385 miles from a charge: 388 in the estate and 405 for the standard e-tron. While the i5 can compete on performance (3.8 seconds, 143mph), it isn’t there on range - just 320 miles. The Audi also wins on max charging speed, at 270kW against 205kW.

Standard equipment for the Edition 1 S6 e-trons include adaptive air suspension, which can lower the body by 20mm depending on speed to benefit range, e-sound Sport for some aural drama, 21-inch wheels, organic LED lights, B&O Premium Sound, Nappa leather and an AR HUD. AKA, an augmented reality head-up display. 

The S6 variants launch with the more everyday A6 e-tron models. The A6 Sportback e-tron performance and A6 Avant equivalent are available in Sport, S Line or Edition 1 spec, from £69,900. Standard Sport gets plenty of what folk will need - 20-inch wheels, the Virtual Cockpit with 14.5-inch display, heat pump, LED lights, adaptive cruise - with S line adding leather sports seats and some sporty body bits.

Edition 1 of the regular models brings Matrix lights, ‘Super’ sports seats, bigger wheels, black accents and additional safety kit. S Line is £3,500 over Sport, then Edition 1 carries a £5k premium over S Line. As might have been guessed, the BMW isn’t far off the Audi’s price, with the 340hp i5 eDrive 40 from £67,695 as a saloon or £69,945 as an estate. 

Mercifully for both customers and those attempting to write a price story, options for the new A6 e-tron range are limited for the moment. There’s a Sound and Vision Pack that brings the HUD, even better ambient lighting, the Bang & Olufsen stereo and Microsoft Office integration for those that Work From Audi; it costs £2,895 on a Sport model, or £3,195 on an S Line or Edition 1 with extra headrest speakers. Finally, there’s a Sound and Vision Pro Pack, available only for Ed 1s and costing a chunky £5,495. It brings both a panoramic roof and the latest generation of virtual mirrors (hopefully a significant improvement on before) that can now fold electrically and promise ‘super sharp images’ in the door displays. Expect a good few of those early cars coming next year to have all the options specced. 


 

Author
Discussion

SydneyBridge

Original Poster:

11,050 posts

182 months

Monday 9th September 2024
quotequote all
Whatever they have done to the sideskirts, looks hideous

CraigyMc

18,264 posts

260 months

Monday 9th September 2024
quotequote all
It'll be interesting seeing the size of the market for this compared to the older ICE version.

budgie smuggler

5,955 posts

183 months

Monday 9th September 2024
quotequote all
SydneyBridge said:
Whatever they have done to the sideskirts, looks hideous
Not a looker, is it? Everyone is struggling to disguise the extra height from the batteries in the floor on these non-SUV designs I guess.

C4 Cactus style split headlights as well, not great looking. Just a bit naff overall for a £100K car.


Still, at least there are some saloons and estates becoming available, that's something at least!

EBRANDON1

636 posts

28 months

Monday 9th September 2024
quotequote all
Kind of like a pregnant dog when their belly is really low to the ground

Portofino

5,176 posts

215 months

Monday 9th September 2024
quotequote all
Ford called, they want their Mondeo back.

EBRANDON1

636 posts

28 months

Monday 9th September 2024
quotequote all
Portofino said:
Ford called, they want their Mondeo back.
Side profile on the white one I thought the same

Capitan Obvio

18,081 posts

224 months

Monday 9th September 2024
quotequote all
Portofino said:
Ford called, they want their Mondeo back.
Yup!
My first thoughts exactly when seeing the side profile shots that hide the face / arse.

SydneyBridge

Original Poster:

11,050 posts

182 months

Monday 9th September 2024
quotequote all
And the Mondeo looks miles better...

silentbrown

10,504 posts

140 months

Monday 9th September 2024
quotequote all
CraigyMc said:
It'll be interesting seeing the size of the market for this compared to the older ICE version.
Both petrol and diesel S6 are very thin on the ground in the UK. I'll be amazed if this does any better.

Are they doing the same with the 6/7 range that they've done with the A4/5, so there could be an ICE S7?



Edited by silentbrown on Monday 9th September 10:55

corcoran

679 posts

298 months

Monday 9th September 2024
quotequote all
Super Jaguar XF touring so fresh

ajprice

32,254 posts

220 months

Monday 9th September 2024
quotequote all



leglessAlex

6,824 posts

165 months

Monday 9th September 2024
quotequote all
Doesn’t look great, but it’s an estate that had a decent range and charging speed. A win in my books.

I just drive to Ireland in my Ioniq 5, and it was a very smooth experience overall. It shows the importance of high speed charging, however, I stopped a few times for a coffee and the loo, and each time plugged into a 200kW+ charger. At no point did I have to hang around waiting for a charge to complete.

Yes, it was a different way to travel, and if you’re the sort of person that loves to just get on with it, electric is a long way off being suitable. But considering I’ve spent the last ten years doing this route in an ICE vehicle, it didn’t really bother me at all doing it in an EV.

Gecko1978

12,302 posts

181 months

Monday 9th September 2024
quotequote all
I watched Chris Harris on Joe Rogan and this proves his point EV's are for the rich. An Audi A6 at roughly 3x the average salary in the UK Gross.

Still I like it alot would consider it as an alternative to the Q8 we have.

ducnick

2,137 posts

267 months

Monday 9th September 2024
quotequote all
Presumably they don’t have speed bumps in Germany.

irfan1712

1,282 posts

177 months

Monday 9th September 2024
quotequote all
Gecko1978 said:
I watched Chris Harris on Joe Rogan and this proves his point EV's are for the rich. An Audi A6 at roughly 3x the average salary in the UK Gross.

Still I like it alot would consider it as an alternative to the Q8 we have.
you beat me to it - reading this and seeing the price, Chris Harris' quote saying these are for the rich came straight into my mind.

he's not wrong either. Electric cars are designed to save people money and make the world greener (Apparently) yet, these only really appear to benefit company car drivers and generally wealthy people.

AlasdairB10

165 posts

215 months

Monday 9th September 2024
quotequote all
Pity to see Audi losing the styling plot and those two tier Hyundai like headlights don't look good at all. No reason to trade in the E63S here then.

BigR

443 posts

186 months

Monday 9th September 2024
quotequote all
Portofino said:
Ford called, they want their Mondeo back.
I was just about to roll my eyes and say something to the effect of 'typical PH comment'....and then I saw it! If I owned some tracing paper and a picture of the two cars, I think I'd do a darn good job of transposing one on top of the other.

J4CKO

45,962 posts

224 months

Monday 9th September 2024
quotequote all
Gecko1978 said:
I watched Chris Harris on Joe Rogan and this proves his point EV's are for the rich. An Audi A6 at roughly 3x the average salary in the UK Gross.

Still I like it alot would consider it as an alternative to the Q8 we have.
Because Audi A6's are normally for the min wage workers ?


Julian Scott

4,308 posts

48 months

Monday 9th September 2024
quotequote all
So the £100k saloon is now a hatchback? And looks as bloated as Wayne Rooney.

They've managed to make it look dull and fussy at the same time.

Black S2K

1,808 posts

273 months

Monday 9th September 2024
quotequote all
BigR said:
Portofino said:
Ford called, they want their Mondeo back.
I was just about to roll my eyes and say something to the effect of 'typical PH comment'....and then I saw it! If I owned some tracing paper and a picture of the two cars, I think I'd do a darn good job of transposing one on top of the other.
I only came here for the comments... biggrin

Actually, someone did that a while back with an Accord, Camry, Fusion & 3er.

Aside from the 3er's RWD axle placement, they were all stunningly close.

But I do take yer point...