RE: Kia's mysterious restomod is a Pride EV
RE: Kia's mysterious restomod is a Pride EV
Monday 7th October 2024

Kia's mysterious restomod is a Pride EV

More than 100hp, a five-speed manual and twin battery packs for Kia's latest one-off


Kia has worked with Electrogenic - the company behind the battery powered DeLorean - to convert its heritage fleet Pride into an EV. It was revealed at the Bicester Scramble yesterday, marks Kia’s 80th anniversary, and is described as ‘somewhere between a curio and a plaything’. 

Naturally, power has climbed quite a bit, the original 60hp/87lb ft 1.3-litre four-cylinder replaced with a motor that can deliver maximums of 108hp/173lb ft. Power comes from a pair of battery packs, split into 10kWh under the bonnet and 10kWh under the boot floor for best weight distribution, with the five-speed manual retained also with an upgraded clutch. Kia reckons the Pride EV can scoot to 62mph in eight seconds with its Sport mode enabled, or eke out 120 miles from its 20kWh in Eco mode. Weight has only climbed 20kg to 870kg, with balance improved thanks to the location of the battery packs. And yes, they are still 12-inch wheels with very narrow tyres - it should be a hoot. 

Obviously this isn’t going to charge like an EV9, the Pride EV said to take around six hours for a full blitz from a conventional plug or your wallbox, aided by a 3.3kW onboard charger. Where the Pride is a little more like new Kia EVs is in the colourway, with a respray in White Pearl and Lime Green accents through, as per the EV6 GT. Neat.

Using Electrogenic’s proprietary ‘DCU’ electronics, moreover, means the Pride’s original dash can be retained and functions with the new powertrains. Throttle is now by wire for even sharper responses. And as with all other Electrogenic builds, nothing is cut or welded to make batteries and motors fit; the Pride EV could have its transplant entirely reversed. 

The ‘socket rocket’ has an Auto drive more alongside Eco and Sport. Auto is said to be more like a conventional EV (where the other two feature minimal regen, to complement the manual and make it feel more like an ICE) with around 75 per cent of maximum power and torque. It also limits top speed as Auto requires third gear; Kia says it’s the ‘mooching around town mode’, with Eco there to squeeze out every last mile and Sport ‘ideal for overtaking in the right conditions, or lunching the car’s front tyres in the wrong ones.’ Crikey. Should be fun getting the full suite of performance stats later this year. 

What happens with the Pride now isn’t quite clear. There are lots of serious sentences at the bottom of the press release about how this is a one-off project that doesn’t influence future strategy (duh) and how many production EVs are coming by the end of 2027 (many). But presumably this remains a Kia Heritage Fleet car; we know from the DeLorean drive, too, that Electrogenic conversions work a treat. It’d be rude not to have a brief go, right? We’ll keep you posted. 


Author
Discussion

fantheman80

Original Poster:

2,599 posts

78 months

Monday 7th October 2024
quotequote all
the huddle around it at Bicester must have been 10 deep

supacool1

738 posts

208 months

Monday 7th October 2024
quotequote all
Good for them. I like it.

ian_c_uk

1,451 posts

232 months

Monday 7th October 2024
quotequote all
We're on our 6th Kia, and it's an EV, so I'm generally supportive but...

"....eke out 120 miles from its 20kWh in Eco mode"

6 miles per kWh for a boxy classic conversion with 80's aero is challenging to believe.

Edited by ian_c_uk on Monday 7th October 12:22

Puddenchucker

5,846 posts

247 months

Monday 7th October 2024
quotequote all
Why?

mac96

6,466 posts

172 months

Monday 7th October 2024
quotequote all
ian_c_uk said:
We're on our 6th Kia, and it's an EV, so I'm generally supportive but...

"....eke out 120 miles from its 20kWh in Eco mode"

6 miles per kWh for a boxy classic conversion with 80's aero is challenging to believe.

Edited by ian_c_uk on Monday 7th October 12:22
Aero irrelevant if you never exceed 40mph? Bumbling mode?

Mark-C

7,611 posts

234 months

Monday 7th October 2024
quotequote all
Puddenchucker said:
Why?
For the free advertising from the press around the world?

Because it was a fun project for an internal team?

Because more EVs should be little town cars for getting people around? (with a better battery\motor setup than this)

Because it makes people smile?

mooseracer

2,783 posts

199 months

Monday 7th October 2024
quotequote all
Puddenchucker said:
Why?
I'm guessing "as a curio and a plaything."

I quite like it, especially if there really is no point to it other than the above.

SiR Shizzle

42 posts

205 months

Monday 7th October 2024
quotequote all
A car nobody remembers fondly, 'restomodded' with an unimpressive power train, which makes you look like an out of work substitute teacher.

I didn't think it was possible to see a car less impressive than the new Capri.

This has actually ruined my day.

supacool1

738 posts

208 months

Monday 7th October 2024
quotequote all
Puddenchucker said:
Why?
Because they can. And as stated by others for the yuks and to promote their current products. From where they started to where they are....

PistonTim

723 posts

168 months

Monday 7th October 2024
quotequote all
mac96 said:
ian_c_uk said:
We're on our 6th Kia, and it's an EV, so I'm generally supportive but...

"....eke out 120 miles from its 20kWh in Eco mode"

6 miles per kWh for a boxy classic conversion with 80's aero is challenging to believe.

Edited by ian_c_uk on Monday 7th October 12:22
Aero irrelevant if you never exceed 40mph? Bumbling mode?
It's also 870kg which makes it not much more than a third the weight of typical 'family' EV.

(Says the owner of a typical 2.4t 'family' EV)

This thing is awesome, just needs fast charging and you'd be back out tearing around in minutes!

WPA

14,669 posts

143 months

Monday 7th October 2024
quotequote all
Utterly pointless conversion on a truly forgettable car

bigyoungdave

330 posts

56 months

Monday 7th October 2024
quotequote all
I quite like it. I'm a bit confused about what the 5 speed manual and clutch is doing. I understand it could disconnect drive and reengage in a different gear (as per in an ice) but I thought most of all EVs are single speed or two speeds at most. So presumably it's retained so as to let you change gear in an old school way, but isn't strictly necessary?? And please could we have this in more EVs to make them more fun ? E.g. cyberster

Smint

3,579 posts

64 months

Monday 7th October 2024
quotequote all
I had a Pride courtesy car for about a month while my 306 was being repaired.

Enjoyed it, easy to drive, simple controls, went well, sipped fuel, handled ok, plenty of headroom during the period when headroom was vanishing rapidly, and some of the best all round visibility this side of a square Forester, what more do you want from a runabout.

The only downside i recall was the rear dampers weren't up to the job, similar to Puntos of the period.

Repent

388 posts

202 months

Monday 7th October 2024
quotequote all
I love this. It’s their heritage, they’re not Ferrari, but they’ve come a phenomenally long way in a very short time, and they’re not taking themselves too seriously.

Against the backdrop of most of us seemingly nonplussed / depressed at another intangible 1,000+bhp hypercar, this seems the perfect tonic. Well played Kia, this is a great news story simply because it has no weight behind it at all, it’s just good fun.

king arthur

7,875 posts

290 months

Monday 7th October 2024
quotequote all
Wasn't the Pride a rebadged Mazda 121 in the first place?

FrenchVee

29 posts

176 months

Monday 7th October 2024
quotequote all
This feels like KIA saying, we have a heritage too. What with all the European manufacturers looking into their nostalgic models to keep up with Korea/China. Perhaps people remember having a Pride as a first car that might now come back to the brand.

The manual box with EV is also a big step in the right direction for enthusiasts.

I like it.

Silvanus

6,910 posts

52 months

Monday 7th October 2024
quotequote all
king arthur said:
Wasn't the Pride a rebadged Mazda 121 in the first place?
Originally it was the Ford Festiva which was designed and built by Mazda. In some markets it was sold as the Mazda 121 and was built under license in Korea as the Pride.

maffski

1,905 posts

188 months

Monday 7th October 2024
quotequote all
bigyoungdave said:
I quite like it. I'm a bit confused about what the 5 speed manual and clutch is doing. I understand it could disconnect drive and reengage in a different gear (as per in an ice) but I thought most of all EVs are single speed or two speeds at most. So presumably it's retained so as to let you change gear in an old school way, but isn't strictly necessary?? And please could we have this in more EVs to make them more fun ? E.g. cyberster
Mainly done for ease of install. Often changing gears will let you get a little more acceleration and range from a small motor but for general use the recommendation is usually leave it in second or third all the time.

V12GT

663 posts

119 months

Monday 7th October 2024
quotequote all
I like it. The idea and the fact that Kia / Hyundai have come a long way in two decades.

It epitomises my idea of the ideal EV: small, light, cheap, with limited range for city use. Leave the ICE cars for the longer journeys.

I wonder how much the install cost and whether I could do the same to our old Fiat Panda?

GTRene

22,445 posts

253 months

Monday 7th October 2024
quotequote all
I like what they did with the name hehe