RE: Toyota Land Cruiser | Cars to be thankful for
RE: Toyota Land Cruiser | Cars to be thankful for
Monday 18th August

Toyota Land Cruiser | Cars to be thankful for

The current Land Cruiser furiously channels its past for a more beguiling SUV present...


The First Edition of the latest Land Cruiser owes its presence in our good books to three things. Firstly, the way it looks, which, thanks to a hefty nod in the direction of the original ‘90s-era Prado, is right on the money. Secondly, there’s the way it drives, which is right on the nose. And thirdly, there is the fact of its scarcity - not just in a limited edition sense, but also a shortfall in J250-generation cars generally. Little wonder the example we borrowed generated so much attention at Annual Service; for many PHers, it was surely their first time encountering the model in the flesh. 

Toyota’s abject failure to build (or import) a sufficient number of Land Cruisers to satisfy the level of interest apparently being generated in UK buyers will be familiar to GR Yaris or GR86 buyers, though it was seldom a problem for existing owners, who were traditionally so few in number that the dealer’s likely knew them by name. This is because the ‘light duty’ variant typically sold in this country, while always among the most able and reliable SUVs, hasn’t been interesting to look at for decades. 

Its maker fixed that with the stroke of a Magic Marker in the summer of 2023. There are 729 comments on the reveal story we wrote at the time, but you need only read the first five to grasp the collective sentiment. Toyota’s decision to finally ditch the anonymous look it had persisted with since 2002 and embrace its squared-off, upright A-pillar heritage was almost unanimously well received. ‘Would rather have this than an Ineos Grenadier,’ said the first PHer to arrive on the scene. Well, quite. 

As it typically does, this level of forum-based enthusiasm was replicated in showrooms. Toyota UK told PH recently that the response was not unlike the one that greeted the first GR Yaris; its franchise dealers met people not just new to Land Cruiser (no shock there), but entirely new to Toyota, too. The public’s fervour is cited as the reason for the First Edition’s continuing presence on the UK press fleet; rather than being pensioned off after a matter of months (or triflingly few miles), the cars it received in the initial batch are being made to soldier on as the firm prioritises paying customers. 

That is only fair, of course, although the idea that the world’s largest carmaker can’t satisfy both requirements in a major European market is jarring. At any rate, it is confirmation (were it needed) that people can be relied upon to vote for thoughtful design with their feet. The Land Cruiser is appreciably retro, but not in a way that seems hopelessly beholden to the past; its core triumph is to very amply satisfy most people’s expectations of what a large and very robust 4x4 should actually look like. Backed by the knowledge that the Land Cruiser is itself the embodiment of what a large and very robust 4x4 should be all about. 

Indeed, if there is anything to be truly thankful for, it is the fact that underneath all the new body panels, the Land Cruiser remains impressively true to itself. This is, after all, a ladder-framed 4x4 powered by a four-cylinder turbodiesel, with an indulgent view of what constitutes the right amount of tough plastic and no quarter given in terms of off-road performance. Sure, the underlying GA-F platform is new-ish and therefore inevitably stiffer than its aged predecessor, and the J250 incorporates electric power steering for the first time ever, not to mention a modern eight-speed auto and disconnectable front anti-roll bar - but there is also a live rear axle, passive suspension, a standard transfer ‘box and permanent all-wheel drive with lockable diffs. 

Understandably, the knee-jerk comparison for all this kit has been the Land Rover Defender, given its shared reputation for longevity and mud-plugging traditionalism— but in truth the similarities end the moment you climb (literally) into the cabin. The Defender is a cleverly curated masterpiece of material choices and minimalist layout; the Land Cruiser is a knocked-over filing cabinet in comparison, with enough switchgear to make connection with the Kremlin seem feasible. It’ll take you days to learn where everything is— and whole hours to turn off all the pervasive driver assistance bongs that Toyota has installed, including one that admonishes you for looking at the sat nav for anything longer than a nanosecond. 

But if the fact of the Defender’s superiority as an upmarket SUV is recognisable in an instant (and subsequently confirmed by the rustic thrum of Toyota’s four-pot), so is the Land Cruiser’s fixation with a job-done sort of ruggedness. Much of it seems as wipeable as a John Deere cushion cover; it provides a shortcut to pretty much any function that isn’t linked to a safety feature and ought to be unflinching in the face of unsympathetic use. This is the sort of car that pretty much dares you to drive it directly at or over something, at speed. Most pick-up trucks do not rival it on the invulnerability front. 

Which is convenient for the Land Cruiser, because several do come close to rivalling it for rolling refinement. The J250 is a world away from the air-sprung niceties of most high-riding SUVs. Its leisurely attitude toward body control makes a diesel G-Class seem like a Porsche Cayenne - yet for all its tendency to heave under minor duress or bob like a Japanese cork on choppy asphalt, you rarely lose faith in its handling or begrudge the familiar limitations of a separate chassis. Partly that’s because the Land Cruiser is refreshingly comfortable in its own shaggy skin; partly it’s because it has all the hallmarks of a 2.5-tonne power tool - one patiently waiting for you to use it as intended. 

The previous Defender, of course, possessed this quality in spades and while clearly there is a world of difference between the J250 and Land Rover’s consciously unpolished bag of bolts, it is that car which occasionally springs to mind - much more so than the Defender ever does when you drive the hugely superior modern SUV that now bears its name. Granted, it helps that the 2.8-litre oil burner, a unit robust enough to have powered the mighty Hilux for a decade - and furnished with just 205hp here - has clearly not been chosen for its dulcet tone or neck-snapping performance. With 369lb ft of torque from 1,600rpm, it will eventually summon up 62mph in 10.9 seconds, which is effective enough - although it’s the unvarnished industriousness of the unit and its tough-as-boots vibe that works like a time machine on your imagination. 

This effect doesn’t necessarily paper over the Land Cruiser’s shortcomings on the road - where you’ll be lucky to see 30mpg - nor the scale of its current asking price, which starts at £77,845. Much the same amount of money will buy you a mid-spec Defender 110 D350, and frankly that’s exactly what most people in the market for an off-road-capable SUV should do. Yet for anyone who still daydreams about owning a Series I or 40 Series, but needs something obligingly modern and famously reliable, there really is nothing else quite like Toyota’s latest workhorse. 

Not for nothing either, but it looks good in Waitrose car park and it’s the 4x4 we’d choose to retrieve lumberjacks from impossibly remote Siberian taiga. But mostly it’s just happy to be itself, a facet that results in you feeling happy to drive it. And this includes the moments when you’re winding off steering lock or accelerating very modestly or forgiving it for rattling your filings. It’s easy to forgive the Land Cruiser’s relative shortcomings when they feel much less significant or memorable than the persuasive, personality-driven whole. Easier to forgive the lack of availability, too, if secondhand prices prove as resistant to depreciation as previous models…


SPECIFICATION | 2024 Toyota Land Cruiser

Engine: 2,755cc, four-cyl turbodiesel
Transmission: 8-speed auto, four-wheel drive
Power (hp): 205@3,000-3,400rpm
Torque (lb ft): 369@1,600-2,800rpm
0-62mph: 10.9 seconds
Top speed: 102mph
Weight: 2,520
MPG: 26.4 (WLTP)
CO2: 280g/km (WLTP)
Price: £77,845 (starting price, standard)

Author
Discussion

Familymad

Original Poster:

1,325 posts

233 months

Shame about the prehistorically bad 4 pot. I tried it in the previous version and it’s not nice at all.

Magikarp

1,351 posts

64 months

“bob like a Japanese cork on choppy asphalt”.

I see Cackett didn’t have enough courage of his convictions to put his name to this article. What does that even mean?

I like florid writing but this not plodding twaddle as evidenced here.

StoutBench

1,320 posts

44 months

Amazing thing, right blend of nostalgia and function.

Bernt Tuakrisp

180 posts

216 months

I was offered a First Edition but there’s just no way I was paying that much for a crude 4 pot diesel and I didn’t need 7 seats. You can level plenty of criticism at Land Rover but the D350 engine is superb in comparison. The Defender is just a vastly better car than both the Land Cruiser and the execrable Grenadier and its “my first Apache” dashboard. If you want to drive completely off trail they have a small advantage but are worse, much worse in every other respect.

ducnick

2,071 posts

259 months

Presumably in other markets it’s priced more competitively against domestic alternatives because at £77k for a prehistoric diesel 4 pot van engine the numbers don’t really stack up in the U.K.

In the U.K. on our surfaces, the defender sounds like a better proposition.
In the USA the bronco or jeep alternates are probably more competitively priced/taxed.
I know Toyota has always been the go to vehicle in Australia an UN war zones, so presumably they are relatively cheaper there, or the nature of the terrain necessitates a more rugged, reliable alternative to the defender and customers are willing to put up with the Toyota engine, in exchange for reliability.

Would be an interesting proposition here if they were priced accordingly at a level that undercut the defender.

SR

296 posts

221 months

I have an older version I use on a huge estate in Majorca, it gets bashed about daily and has done over 400,000 kilometres but still runs perfectly. Like cockroaches I’m sure these would survive Armageddon!

smilo996

3,430 posts

186 months

Why are 70's 💩 colour in, there is no situation where the are okay, not even here.
What Ineos didn't make.

BricktopST205

1,503 posts

150 months

ducnick said:
Presumably in other markets it’s priced more competitively against domestic alternatives because at £77k for a prehistoric diesel 4 pot van engine the numbers don’t really stack up in the U.K.

In the U.K. on our surfaces, the defender sounds like a better proposition.
In the USA the bronco or jeep alternates are probably more competitively priced/taxed.
I know Toyota has always been the go to vehicle in Australia an UN war zones, so presumably they are relatively cheaper there, or the nature of the terrain necessitates a more rugged, reliable alternative to the defender and customers are willing to put up with the Toyota engine, in exchange for reliability.

Would be an interesting proposition here if they were priced accordingly at a level that undercut the defender.
You are paying for reliability and the notion the car will not break. They have a 4 cylinder engine for this reason. It is simple and will go on forever. The market for the Landcruiser isn't the same as a RR for example.

This is also the baby Landcruiser. The full fat version isn't sold here. That gets the big engines.

I am also surprised why Toyota do not market the J70 here although I guess that is mainly due to European safety regs etc as I am sure they would sell like hot cakes commercially.




Edited by BricktopST205 on Monday 18th August 08:42

loveice

665 posts

263 months

Toyota Europe can market it however it wishes. But professional motor journalists should at least call it what it is, a Prado.

Would any motor journalist in this country call Evoque simply as the Range Rover? No, you wouldn’t. You might call it Range Rover Evoque, but certainly not just the Range Rover.

Then why keep on calling this Land Cruiser Prado as the Land Cruiser?

jhonn

1,635 posts

165 months

I've got no experience with this latest version, and although it looks great I'm not sure that I'd buy another Landcruiser.

We ran a 2004 LC120 to 200k miles over 10 years; it wasn't particularly reliable, failed rear diff, common rail fuel pump issues, suspension ball joints wear and body corrosion were the main problems. Some poor design features as well - a really heavy tail door that just wasn't up to the task. Despite the fairly agricultural engine (similar to this new one) it was nice to drive in a fairly relaxed manner and could cover ground on and off road comfortably.

This new one is overpriced (in this country) for what it is, there are better alternatives.

Edit: typo

Edited by jhonn on Monday 18th August 09:16

Numeric

1,489 posts

167 months

loveice said:
Toyota Europe can market it however it wishes. But professional motor journalists should at least call it what it is, a Prado.

Would any motor journalist in this country call Evoque simply as the Range Rover? No, you wouldn’t. You might call it Range Rover Evoque, but certainly not just the Range Rover.

Then why keep on calling this Land Cruiser Prado as the Land Cruiser?
You make a good point. The Prado was the 'cheap' one and this vehicle follows that path - hence the 4 cylinder in that context makes some sense - trouble is the pricing is anything but cheap.

While likely a very dependable second hand buy (though some major issues on pickups in the States might dent that view), as first owners will likely replace after 4 years I struggle a bit to understand the huge benefit such reliability delivers for that first owner except maybe lower PCP rates?

andy43

11,759 posts

270 months

Looks funky but we don’t get the better engines in the UK.
And if “ pervasive driver assistance bongs that Toyota has installed, including one that admonishes you for looking at the sat nav for anything longer than a nanosecond “ means the same ‘5 screen presses to defuse’ assistance Lexus are now fitting that bongs at you at every roundabout there is zero chance I’d ever buy one.

StoutBench

1,320 posts

44 months

loveice said:
Toyota Europe can market it however it wishes. But professional motor journalists should at least call it what it is, a Prado.

Would any motor journalist in this country call Evoque simply as the Range Rover? No, you wouldn’t. You might call it Range Rover Evoque, but certainly not just the Range Rover.

Then why keep on calling this Land Cruiser Prado as the Land Cruiser?
Interesting they edited out the Prado logo from one of the shots but not all of them.

Lefty

18,379 posts

218 months

loveice said:
Toyota Europe can market it however it wishes. But professional motor journalists should at least call it what it is, a Prado.

Would any motor journalist in this country call Evoque simply as the Range Rover? No, you wouldn’t. You might call it Range Rover Evoque, but certainly not just the Range Rover.

Then why keep on calling this Land Cruiser Prado as the Land Cruiser?
Presumably because it’s the only Land Cruiser on sale here.

rodericb

8,042 posts

142 months

loveice said:
Toyota Europe can market it however it wishes. But professional motor journalists should at least call it what it is, a Prado.

Would any motor journalist in this country call Evoque simply as the Range Rover? No, you wouldn’t. You might call it Range Rover Evoque, but certainly not just the Range Rover.

Then why keep on calling this Land Cruiser Prado as the Land Cruiser?
Yes, good one - you beat me to it. It is a Prado. Toyota have done this same thing in the USA. Interestingly the one which you lot get has a different front end than what we here in Australia get:

https://www.toyota.com.au/prado

They range in price here from $78,550 for the GX through $110,665 for the Kakadu (drive away pricing in Melbourne). Which is £37,777 to £53,223

dpop

266 posts

148 months

These are great! You can thank the poorly thought out net zero mandate for the high price and the lack of availability in the UK - they sold 15,000 of these in Australia in the first few months of it being on sale

Frankychops

1,502 posts

25 months

Bernt Tuakrisp said:
I was offered a First Edition but there’s just no way I was paying that much for a crude 4 pot diesel and I didn’t need 7 seats. You can level plenty of criticism at Land Rover but the D350 engine is superb in comparison. The Defender is just a vastly better car than both the Land Cruiser and the execrable Grenadier and its “my first Apache” dashboard. If you want to drive completely off trail they have a small advantage but are worse, much worse in every other respect.
That d350 engine is better till it fails, then it’s much worse. The defender isn’t a vastly better car at all. It’s not as good all round and it’s made by JLR so it might be ok for 2 years tops. It’ll also depreciate a lot quicker

Kipsrs

593 posts

65 months

I’ve just bought a new Rav4 awd for my wife. Whilst in the dealership I asked the sales person why they only had one commercial Land Cruiser and no other options in the dealership she told us that’s all they were allowed by Toyota as there weren’t many Land Cruisers coming to the country because of net zero and the potential fines! It is a great looking brute in the flesh and I’d rather this than a Land Rover! So, thank the government for the high prices and lack of availability. I’ve also noted other countries have slightly different engine sizes and hybrid systems available, happy to be corrected if that’s not the case!

fantheman80

2,051 posts

65 months

Kipsrs said:
I’ve just bought a new Rav4 awd for my wife.
Off topic, but my mates wife's brand new Rav4 and his very new toyota pick up was stolen last week on same night, keys in tin, lives four floors up in flat up no entry, no idea how. Not sure if more vulnerable than others but maybe take precautions. Sorry, have a nice week apart from that dreary tale!

JJJ.

2,941 posts

31 months

If you want a 4x4 to work for it's keep and do what it's ment to do 99% of the time it's the Toyota. At the crazy price of £77k, that's the downside, unless a commercial version suits.