RE: Behold the F76, Ferrari's first 'digital hypercar'
RE: Behold the F76, Ferrari's first 'digital hypercar'
Today

Behold the F76, Ferrari's first 'digital hypercar'

Thought Non Fungible Tokens were already yesterday's tech news? Ferrari's Le Mans celebration says otherwise 


It’s been a while since we’ve discussed NFTs, on Non-Fungible Tokens, have been a subject of discussion. Previously it was linked to Alfa Romeo service history, ensuring the data was securely stored in the vehicle. This is a rather more interesting NFT: it’s called the Ferrari F76, Maranello’s first car ‘created exclusively for the digital world’, and a celebration of all that it’s achieved at Le Mans - now including three consecutive outright wins with the 499P. 

It’s called F76 to mark 76 years since the first Ferrari win at La Sarthe, with Luigi Chinnetti and Lord Selsdon (they really don’t make racing drivers like they used to) piloting a Touring-bodied 166MM to victory. But that’s the end of any kind of historic influence, bar a hint of 288 GTO to the front end; this is nothing less than a ‘design manifesto which aims to prefigure the shapes of Ferraris of the future.’ Ferrari has for a long time fully embraced the opportunities of technology (the mannettino is 20 years old now, the F1 gearbox almost 30), so where previously a design vision might have been represented by a motor show concept or track car, now it’s a digital creation - fully configurable, of course - for Ferrari’s Hyperclub members. It was a new one for us, too. Presumably you have to have more than a Roma Spider to get into the Hyperclub. 

As for describing what the F76 actually looks like, it really is like nothing we’ve ever seen; perhaps not immediately identifiable as a Ferrari, and all the more interesting for it. The double fuselage design with lateral louvres brings the drama (and benefits air flow, of course); while there’s some F80 influence down the flanks, the F76 is noticeably more extreme, pinched between the axles to make the arches look… well, quite boxy actually. Another discussion point, at least. 

Expect the rear of the F76 to inspire future Ferraris as well, retaining traditional cues (four taillights, a trademark for decades), albeit in a far more dramatic fashion than previously seen. Width is exaggerated by the vertical features. Ferraris says ‘the upper wing acts as a lintel, highlighting the central channel as a conceptual “portal” to the new design language.’ Which is obviously a bit of press release fluff, though there is more to it in the case of the F76. That’s because the two passengers sit in individual cells (in the digital world), separated by a central tunnel that further boosts ground effect. Air flows all the way along the central channel to the rear diffuser, which the wing at the back then boosts the efficiency of.

And while separate passenger compartments seem unlikely for upcoming cars, additional drive-by-wire features - as seen in this Ferrari - appear more likely. For the F76, the tech means synchronising the steering wheel, the pedals, everything that makes up the driving experience, for both passenger cells; Ferrari says it elevates ‘both the emotional and technical participation in the driving experience.’ A passenger display is old news, seemingly; it won’t be long before they’re behind the wheel as well. 

Alright, so it’s all quite a lot for a Monday morning: Non-Fungible tokens, biomimetics, generative algorithms, the desire to ‘redefine the boundaries of automotive design through a parametric approach where form, function and performance merge as a single organism.’ But rest assured we’ll be seeing more of the F76’s features in upcoming models; there’s a bit of F80 to the front end as well as the side, so it isn’t like this is some far-flung vision of the future. And we all know how quick model cycles can be at Ferrari. For those fortunate enough to both understand what a digital hypercar is and be in the Hyperclub, the allocated F76s are set to ‘drop’ like they’re expensive trainer launches over the next three years or so. By which time we’ll probably have seen just how much of this car will make it to actual production models. 


Author
Discussion

fioravanti

Original Poster:

46 posts

161 months

Very cool, but looks more like a homage to the original Lancia Stratos concept. Better than the "F40" one off, and thank god it doesn't have Ferrari's new signature black bar across the front.

Jon_S_Rally

4,085 posts

106 months

A nice little game for those in the club, but a lot of it is pie-in-the-sky in reality. The thing that worries me is that this thing apparently points to future design direction. Can it not? I miss the days when Ferrari made pretty cars.

thegreenhell

20,547 posts

237 months

NFT WTF?

Is this just another way for Ferrari to take money from rich idiots, without actually having to build anything?

Ray_Aber

692 posts

294 months

As a concept car, it's fabulous! It's hard for a car to be outrageous (in a good way) but this achieves it. Elements of the 1970 Stratos HF Zero and 1969 Ferrari 512 Berlinetta Speciale.

Fun in a daft way. Bit impractical, but who cares?


disco666

435 posts

164 months

So basically a concept, without even going to the trouble of building one.
So, in effect, just a rendering.

Robertb

2,953 posts

256 months

Looks like they asked an intern to come up with something using a ChatGPT prompt.

Fetchez la vache

5,817 posts

232 months

How are Ferarri going to charge thousands for a major service when a car only exists in digital form?
They really haven't thought this through...

5lab

1,762 posts

214 months

its not really any different to all the "vision" cars that have been made for gran turismo, however the lack of mention of the game here suggests than instead of giving this away for free to grow brand loyalty from gamers, they will use this as some way to generate revenue

ferrari's vision gt is here -> https://www.ferrari.com/en-EN/corporate/articles/f...

Rumblestripe

3,651 posts

180 months

Some interesting shapes and it is certainly dramatic.

One of the good things about it only existing digitally is that you don't need to be able to get a human inside it...

Justin-ow582

536 posts

123 months

Fetchez la vache said:
How are Ferarri going to charge thousands for a major service when a car only exists in digital form?
They really haven't thought this through...
Easy, the digital service flag changes from a 1 to a 0 unless you pay for an annual digital service token.
Only a complete fool would miss a digital service and render their virtual hypercar even more uselss.
3rd party digital service centres cannot be used, of course.

hu8742

322 posts

143 months

Whatever next? Some Ferrari-coloured magic beans?

BVB

1,180 posts

171 months


Fantastic!!

BVB

1,180 posts

171 months

fioravanti said:
Very cool, but looks more like a homage to the original Lancia Stratos concept. Better than the "F40" one off, and thank god it doesn't have Ferrari's new signature black bar across the front.
Agreed. The Stratos Zero. A beautiful thing.

Mr E

22,578 posts

277 months

Robertb said:
Looks like they asked an intern to come up with something using a ChatGPT prompt.
I’m not particularly left wing. This feels like a combination of absolute press release bullst combined with peak enforced scarcity to appeal to folks that have run out of things to buy.

If it was anyone other than Ferrari, would anybody even read it?

Inbox

716 posts

4 months

Is it radio controlled or can someone actually get in it?

AndrewT1275

827 posts

258 months

Robertb said:
Looks like they asked an intern to come up with something using a ChatGPT prompt.
And then in tribute to the fine F76, the PH intern has fired up the same ChatGPT to generate this appallingly worded story.

SpudLink

7,361 posts

210 months

If I understand this right: The world’s premier supercar manufacturer is selling digital renderings of cars it will never make, available only to its most loyal customers.

I have never felt so out of touch with the modern world.

Virtual PAH

104 posts

2 months

A-pillars are a bit OTT.

See it has the now familiar trout pout of modern Ferraris.

Should be in the AI generated cars thread. tongue out

ImFeelingSaucy

303 posts

42 months

NFT's???

This would be 'fire' in 2020.

Sadly it's 2025

blistacompact

140 posts

21 months

Yes, time to replace the windscreen with a camera.