Yesterday

Toyota launches new GR Yaris Ogier to mark WRC win

Along with the other Seb, Ogier is most successful driver in WRC history - time for Toyota to celebrate

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Don’t worry, the déjà vu you’re experiencing was felt at this end as well. Toyota has made a GR Yaris Ogier Edition before, which featured a dedicated ‘Ogier’ drive mode, French tricolours inside and out, black wheels, blue calipers… so what’s going on with this one? Well, that 2024 car was just the plain old Ogier, announced with a similar Rovanpera Edition to sprinkle some WRC fairy dust on the road car. Now, with Seb having secured a ninth championship at the very last event of the 2025 calendar (and with the 2026 campaign about to kick off in Monte Carlo), there’s this: the GR Yaris Sébastien Ogier 9x World Champion Edition. Snappy. 

While nine may not seem a significant number when it comes to FIA world titles, it matters very much in rallying because it means that Ogier has equalled the tally of Sebastien Loeb. Indeed, since Petter Solberg won the championship in 2003, only three people other than the pair of Sebs have won the WRC. It’s not so much domination as annihilation, so you can understand Toyota being keen to mark the occasion. Imagine what might happen if he gets a tenth title…

While plenty is familiar from before about this GR Ogier - the drive mode (along with a Morizo setting), the special edition dash plaque, the very limited production run - there are some changes second time around. Most notably this Ogier is based on the recently announced Aero Pack car, and is now painted ‘Black Gravite’ rather than Matte Stealth Grey, with some subtle GR graphics down the flanks. Check out the interior, too, with the wheel inspired by a Rally2-spec Yaris (and familiar from the recent Morizo RR). It’s a little smaller than standard ‘for improved motorsports operability’. 

While Toyota hasn’t announced how much an Ogier will cost for the moment, it has confirmed that 100 will be sold in Japan and another hundred will be offered to ‘certain European markets’. Which, as we said with the Morizo, the UK must be in contention for - they’d be snapped up in minutes. As the car at the Monte is only a prototype for the moment, it might still be a little while before any allocations are finalised. Still, no harm in getting pally with your dealer now, just in case…

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• Stunning Morizo RR turns GR Yaris up to 11
• Toyota confirms Aero Performance GR Yaris for UK

[fantheman80]

“Here at Abarth we are proud of the most special editions of any car ever with the 500”
Toyota “Challenge accepted, hold my Asahi”

[GTEYE]

Who doesn’t love a rally special edition, and unlike the 500 mentioned above it does commemorate an actual event.

Love it!

[Andy86GT]

The looks may not be to everyone's taste, but there's no denying these must be epic down a twisty B road.
Be fun to get asked what you're driving;
"oh, I've a Toyota Gazoo Racing Yaris Sébastien Ogier 9x World Champion Edition"

[Night Owl]

I know it is supposed to be for the French heritage connection, but that stitching and tricolor is a little too "M"esque for my taste. BMW must be very proud of themselves with how successful M has become as a marketing tool. It is so often copied; even Apple went there (a common source of entertainment here in Germany).

[NGK210]

Splendid. But I’d like mine with 2 layers of clearcoat and gunmetal wheels, please.

[Dave Hedgehog]

i cant get over that awful £9 temu dash.... the original one was so much better

[WPA]

Nice car but I still prefer the dash in the first gen cars

[GreatScott2016]

Unless it’s my eyes, that hand brake looks uncomfortably close to the gear stick

[MikeGTi]

Want

[ecsrobin]

Night Owl said:

I know it is supposed to be for the French heritage connection, but that stitching and tricolor is a little too "M"esque for my taste. BMW must be very proud of themselves with how successful M has become as a marketing tool. It is so often copied; even Apple went there (a common source of entertainment here in Germany).

[ecsrobin]

GreatScott2016 said:

Unless it s my eyes, that hand brake looks uncomfortably close to the gear stick

That’s because the handbrake is on. Off it is lower and allows clear access to the gearstick.

[Leftfootwonder]

Well done, you're one of the most successful drivers of all time, have a Yaris named after you. Just what every boy dreams of.

[ecsrobin]

Leftfootwonder said:

Well done, you're one of the most successful drivers of all time, have a Yaris named after you. Just what every boy dreams of.

I don’t think anyone aspires to have a car named after them but it’s no worse than Michael Schumacher having a Stilo and Seicento named after him or a Sebastien Loeb C4 and C2.

[GT4P]

I will admit when I first saw the release pictures of the gen 2 dash I thought “ yuck” but owning a gen 2 which is used daily the dash makes sense and not as bad in the flesh , imo it’s very retro which isn’t a bad thing.
With regards to the new special I prefer the first Ogier.
Guess it will cost circa £65k which is about £15k extra for a few stickers over regular car or rather the new one with body kit arriving in spring. Personally I think my gen 2 in precious metal looks better.

[I 8 a 4RE]

I assume these must be epic. But blimey you couldn’t park one on your drive or wouldn’t want to be seen in one anywhere at anytime.

[GreatScott2016]

ecsrobin said:

GreatScott2016 said:

Unless it s my eyes, that hand brake looks uncomfortably close to the gear stick

That s because the handbrake is on. Off it is lower and allows clear access to the gearstick.

Cool. Just looked too “vertical” at first look. Nice nonetheless

[Krikkit]

Dave Hedgehog said:

i cant get over that awful £9 temu dash.... the original one was so much better

Nod to the special heritage

[fantheman80]

I 8 a 4RE said:

But blimey you couldn t park one on your drive or wouldn t want to be seen in one anywhere at anytime.

Why, what would happen??

[bilo999]

Dave Hedgehog said:

i cant get over that awful £9 temu dash.... the original one was so much better

That is exactly how I feel about these, the dash is terrible !

[nismo48]

GTEYE said:

Who doesn t love a rally special edition, and unlike the 500 mentioned above it does commemorate an actual event.

Love it!

+1