Today

New Range Rover Sport Ultimate channels SVR

Like the new Sport SV, but want it to look more like the old Sport SVR? Here's just the thing...

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It’s a great car, the Range Rover Sport SV, brimming with sophistication, power and prowess. As a flagship for the Sport range, it’s the perfect fit: cool and capable, yet likeable with it - even if you feel like you shouldn’t. Probably the biggest issue with the SV has been a pretty limited paint palette. Both Edition One and Edition Two have only been offered in fairly muted tones; Sunrise Cooper Satin was about as colourful as it got. The standard SV was shown off in black. Ideal for moody press pictures, if not exactly catering to all tastes. 

Now there’s a solution of sorts, in the form of the UK-only Sport SV Ultimate Edition. While mechanically identical to those SVs that have preceded it - 635hp twin-turbo V8 and excellent 6D suspension tech, most notably - the big news is the return of a much-loved paint colour. There’s Obsidian Black Satin and Ethereal Frost Satin, of course, and probably plenty of the 500 will be black or silver, but the Ultimate SV is also offered in Velocity Blue for the first time. It’s the blue that worked so well and proved so popular on the last SVR, so it’s no surprise to see it return. While there was never any real danger of an SV being mistaken for any other Sport, the blue ensures the top dog status is evident from a mile off. 

As a ‘highly curated, UK-exclusive expression of the most powerful and dynamically advanced Range Rover Sport’ the new Ultimate gets everything we love on fast SUVs over here: a black contrast roof, 23-inch forged wheels, and perforated Windsor leather seats. Talk about giving the people what they want. All 500 customers will also get a personal handover of their Ultimate at the Range Rover Studio, including a track experience. Which will be unlike any other - an oversteering Range Rover really is something very silly to savour. 

Range Rover’s UK Brand Director Alan Nicholson said: “Ultimate Edition refines the SV formula into a deliberately focused specification – colour, material and chassis technology working together to deliver a uniquely Range Rover blend of performance and modern luxury.” All 500 are actually available from dealer stock, rather than bespoke order, so best hurry up if you want blue as they’re already specced. The price is £145,995, or actually not very much more than the standard £139,995 SV - and quite a bit less than the Edition cars, the first of which was £170,000. They’re now from £50k less than that, or if the Velocity Blue OG is the Range Rover Sport for you, take your pick from dozens in the classifieds. There are even some without a carbon bonnet…

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• 2024 Range Rover Sport SV | PH Review
• 2021 Range Rover Sport SVR Ultimate | PH Review

[TOOMANYMS]

This gen RRS design feels like they decided "good enough, lets go to the pub"

[can't remember]

It's not much more than the standard car because it's a paint spec, ride ruining wheels and an air dam. If they hadn't bothered who would care?

[fantheman80]

I hardly see any of this gen around my parish yet the old one was a popular high street chariot. Wonder if its cost, theft risk & insurance craziness or they've all gone Dubai..

[GTEYE]

fantheman80 said:

I hardly see any of this gen around my parish yet the old one was a popular high street chariot. Wonder if its cost, theft risk & insurance craziness or they've all gone Dubai..

All of the above!

[CronxDriveBy]

fantheman80 said:

I hardly see any of this gen around my parish yet the old one was a popular high street chariot. Wonder if its cost, theft risk & insurance craziness or they've all gone Dubai..

Theft/insurance definitely a component - I think part of it is that this generation actually isn't very "in your face" despite its bulk. Think lots of the Sport buyers have moved on to the Defender, hence lots of those running around with some questionable aftermarket bits on them to dial up the "aggro."

[nismo48]

GTEYE said:

fantheman80 said:

I hardly see any of this gen around my parish yet the old one was a popular high street chariot. Wonder if its cost, theft risk & insurance craziness or they've all gone Dubai..

All of the above!

Agreed

[whp1983]

fantheman80 said:

I hardly see any of this gen around my parish yet the old one was a popular high street chariot. Wonder if its cost, theft risk & insurance craziness or they've all gone Dubai..

It’s big big money now…. 2015/16 old ones were dished out at decent finance based on a chunky but not absolutely massive sticker price….. they are massive money now and compete with Bentley/Urus/DBX etc

[king arthur]

So this is UK only then, right?

[AmyRichardson]

whp1983 said:

It s big big money now . 2015/16 old ones were dished out at decent finance based on a chunky but not absolutely massive sticker price .. they are massive money now and compete with Bentley/Urus/DBX etc

2016 ~£110k rrp, so there's not a yawning gulf in sticker terms. The "Defender factor" must be a big deal; it's not just the absence of SVs, but the general absence of all flavours of RRS.

[dxg]

king arthur said:

So this is UK only then, right?

Is that centre console one massive slab of glossy black plastic? I thought the industry had finally moved past that particular trend.

[fflump]

dxg said:

king arthur said:

So this is UK only then, right?

Is that centre console one massive slab of glossy black plastic? I thought the industry had finally moved past that particular trend.

It doesn't look like the interior of a £150,000 car (before options).