Lotus launches new Hethel Performance Hub
Latest Hethel evolution is live, 'designed to accelerate innovation in low-volume, high-performance sectors'
Nobody needs reminding that there’s a heck of a lot of expertise at Hethel. Indeed when it comes to small production sports cars, Britain does it better than anyone else. Hence the creation by Lotus of the Hethel Performance Hub (HPH), bringing more partners on site at Lotus HQ with the aim to ‘accelerate innovation in low-volume, high performance sectors.’ The best sectors, basically.
Because we all know how it goes. There’s a great idea that never sees the light of day (or does so over budget and delayed) because the powertrain is being sorted in one location, the body in another, the chassis development in another. Costs spiral and the project falters. As Lotus put it, ‘innovation is often constrained by cost, lack of scale and fragmented capability.’ So the idea of the Hub is to build on the expertise that’s already at Hethel with some more, an alternative model for low volume ideas ‘built on access, collaboration and real-world delivery.’ If everything (or at least a majority) that’s needed for, say, a lightweight EV roadster is on one campus, rather than dotted around the country, it has a much greater chance of success.
The Hethel Performance Hub isn’t a grand vision of Lotus’s future, either - it’s up and running right now. Partners already taking advantage of the newly expanded site are said to include an international EV maker and a ‘European low volume vehicle producer.’ Plenty was already in place, of course - the supply chain, the motorsport experience, the manufacturing nous - that can now be expanded further. Lotus says that the HPH ‘brings together established automotive brands, emerging manufacturers, technology companies, academia and motorsport teams as partners into a shared environment where ideas can be developed, tested and industrialised collectively.’ Which sounds like the best use of the Hethel facility that’s been announced in yonks. And what a test track to make use of, too.
The Hub is part of a £150m rejuvenation of Lotus in the UK, most likely with the Focus 2030 strategy in mind also. If the idea is to ‘put the Lotus DNA at the heart of every decision’, as was the claim at the launch of Focus 2030, then it makes sense for the sports cars coming out of Norfolk to be able to take full advantage of what the UK has to offer. Whether materials or powertrain, it’s surely wise to be turning to local suppliers rather than China.
Lotus being Lotus, the aims are ambitious, with a long-term vision ‘to establish Hethel as a globally recognised centre for high performance innovation and specialist low volume production.’ We’re probably a little way from reaching that. On the other hand, there definitely seems like demand will exist for such a location, and it being a Lotus sounds as wise as anywhere else. Hethel won’t seem quite so far away, either, if you’re based there…
Matt Nice, Deputy MD of Lotus, said: “Hethel Performance Hub is about unlocking the full potential of what exists here. We’re taking world-class capability - engineering, manufacturing, motorsport - and turning it into a platform for partnership. Crucially, it’s not just about access, it’s about bringing the right people together. By creating an environment where partners can collaborate,develop and deliver side by side, we enable a faster, smarter way to innovate in a sector where traditional models often slow things down.” A good news story out of Hethel for a Friday - never thought we’d see the day…
I think consultancy makes a lot of sense for Lotus, it allows them to do the things they're good at like chassis turning and design and allows them to avoid the parts they're bad at, like management.
Speaking of Lotus, what happened to the Evija for sale thread? I'm sure I didn't imagine it...
Er, forgive me if I’m wrong but isn’t that what Lotus used to be, until they started their slow, inexorable slide into relative mediocrity, and managing to sell less cars year in year?
https://www.pistonheads.com/gassing/topic.asp?h=0&...
All very curious.
https://www.pistonheads.com/gassing/topic.asp?h=0&...
All very curious.
Er, forgive me if I m wrong but isn t that what Lotus used to be, until they started their slow, inexorable slide into relative mediocrity, and managing to sell less cars year in year?
Get this in place and the orders will follow...Porsche being the perfect example, only then you can do the fancy stuff.
The problem is a similarly priced Cayman /Boxster is a so much more refined package, and ultimately just as capable (if not more so) on a British B road.
A lot of this is how the cars are made, Porsches come off a proper robotic factory line using parts designed for the cars. Lotus's "factory" is a car being pushed on a cart from manual station to manual station and assembled from a hodge-podge of parts designed for cars that are no longer in production (e.g
Sierras, Metros, Cavaliers)
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