New car adverts - what's allowed?
Discussion
Chaps,
I seem to have seen a number of car adverts recently that have told me nothing at all about the cars being advertised. In fact, there is a fiesta advert that we saw the other evening which we watched, and at the end of it Mrs zcacogp turned to me and asked "Was that an advert for a car?" I honestly can't remember the advert, but do faintly recall a crushed-raspberry pink fiesta appearing sometime towards the end of it ...
Ones that I can remember I remember for their dire awfulness. The Kia 4x4 advert, where the man of the house is driving it to a rap song, with rappers in the car, and his wife asks whether he bought the nappies is a case in point. (I notice there is a thread running elsewhere on here saying that it is actually quite a good car.) Another one saying something about not living your life in a box. A volvo advert showing a black panther jumping into the back of a car. A Land Rover advert showing changing scenes through the windscreen of the car. All of them seem to be about image, lifestyle and general impression - nothing to do with the cars themselves, what they can do or how they work.
I am presuming this is because car adverts are heavily constrained in terms of what they can and cannot say. Does anyone know what the regulations are, and whether they have changed recently?
Oli.
I seem to have seen a number of car adverts recently that have told me nothing at all about the cars being advertised. In fact, there is a fiesta advert that we saw the other evening which we watched, and at the end of it Mrs zcacogp turned to me and asked "Was that an advert for a car?" I honestly can't remember the advert, but do faintly recall a crushed-raspberry pink fiesta appearing sometime towards the end of it ...
Ones that I can remember I remember for their dire awfulness. The Kia 4x4 advert, where the man of the house is driving it to a rap song, with rappers in the car, and his wife asks whether he bought the nappies is a case in point. (I notice there is a thread running elsewhere on here saying that it is actually quite a good car.) Another one saying something about not living your life in a box. A volvo advert showing a black panther jumping into the back of a car. A Land Rover advert showing changing scenes through the windscreen of the car. All of them seem to be about image, lifestyle and general impression - nothing to do with the cars themselves, what they can do or how they work.
I am presuming this is because car adverts are heavily constrained in terms of what they can and cannot say. Does anyone know what the regulations are, and whether they have changed recently?
Oli.
See here. Regulated by the ASA:
http://tinyurl.com/5thkxys
Basically anything which hints at speed, danger, anything exciting.
http://tinyurl.com/5thkxys
Basically anything which hints at speed, danger, anything exciting.
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