Profits Made on Cars?
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Discussion

ESOG

Original Poster:

1,705 posts

187 months

Saturday 12th March 2011
quotequote all
I've always wondered this, but how much do you thinl a vehicle actually costs/how much profit per vehicle do automakers make on a car? I'm drunk by the way, just got from bar, haven't been out in almost 9 months and damn it was good fun!! Just had to get that in here hehe

Let's take a regular everyday car like a Ford Focus are something similar

And a sports car like, let's say a Corvette

And lastly, how about something like a Ferrari 458.

Any idea?

Rollcage

11,345 posts

221 months

Saturday 12th March 2011
quotequote all
Component cost for a FF Range Rover is about 16K IIRC. That might give you some idea, but you then have to factor in a huge list of on costs.......

ESOG

Original Poster:

1,705 posts

187 months

Saturday 12th March 2011
quotequote all
Rollcage said:
Component cost for a FF Range Rover is about 16K IIRC. That might give you some idea, but you then have to factor in a huge list of on costs.......
That does give me an idea, thank you. But would suggest perhaps the "mark up" on autos is something like 30%? I guess it depends on what car though, as for a car listing at 60k probably wouldn't be the same as a car costing 20K. Do you think if a vehicle catches its list price on 60K the manufacturer is making 20K? I really have no idea so I apologize if that sounds too little or too much.

edo

16,699 posts

294 months

Saturday 12th March 2011
quotequote all
The development costs are huge - so these need to be factored in.

I read an article that a 911 Turbo is only £6k more to manufacture than a base Boxster.

ESOG

Original Poster:

1,705 posts

187 months

Saturday 12th March 2011
quotequote all
edo said:
The development costs are huge - so these need to be factored in.

I read an article that a 911 Turbo is only £6k more to manufacture than a base Boxster.
That doesn't surprise me considering the 911 has been essentially unchanged for decades

Viper

10,005 posts

302 months

Saturday 12th March 2011
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i used to do a bit of work for peugeot, one of their designers told me £3.5k for a 207

kmc1

14,151 posts

189 months

Saturday 12th March 2011
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Viper said:
i used to do a bit of work for peugeot, one of their designers told me £3.5k for a 207
Still overpriced.hehe

YoungOne

194 posts

188 months

Saturday 12th March 2011
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I wouldn't give you 20p hehe

Thankyou4calling

10,969 posts

202 months

Saturday 12th March 2011
quotequote all
ESOG said:
That doesn't surprise me considering the 911 has been essentially unchanged for decades
How on earth can you say that. The 911 has evolved not only with every new generation but virtually every year. To say it is essentially unchanged is plain wrong IMO.

Burrito

1,705 posts

249 months

Saturday 12th March 2011
quotequote all
edo said:
The development costs are huge - so these need to be factored in.

I read an article that a 911 Turbo is only £6k more to manufacture than a base Boxster.
Yup. I've read that the new Lotus range is costing around $240m per model, and they have a considerable crossover between the models.

ianash

3,286 posts

212 months

Saturday 12th March 2011
quotequote all
R&D
Advertising/marketing
Approvals
General overheads
Pensions

I'm sure the list could go on and on. If you look at motor manufacturers ROE, or profits on turnover, they will not differ greatly from any other manufacturer.

waterwonder

1,002 posts

205 months

Saturday 12th March 2011
quotequote all
Depends who you ask.

Component cost is quite cheap but by the time you add in contributions for labour&overheads, m&s, r&d, tooling, warranty, the list goes on and on. Couple of thousand max on small car, maybe 5 on a executive saloon, don't know on a expensive car.

General rule is the bigger the car the higher the profit.

Depending on how you look at it the original Ford ka never made real profit.

Monkeylegend

29,202 posts

260 months

Saturday 12th March 2011
quotequote all
Thankyou4calling said:
ESOG said:
That doesn't surprise me considering the 911 has been essentially unchanged for decades
How on earth can you say that. The 911 has evolved not only with every new generation but virtually every year. To say it is essentially unchanged is plain wrong IMO.
Cos he's drunk wink

lance1a

1,337 posts

227 months

Saturday 12th March 2011
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The parts cost (production parts, not post production) list for a well know small german luxury hatchback was £7000 approx (2008 figure)depending on specification (not including the bodywork). Factor in the assembly time and development cost and it leaves a very small margin. Though when you are pushing them out the door at one every 90 seconds it adds up. Consider that if you saved £1.00 per car by reducing the quality of a part or deleting the part, you make an extra quarter of a million every year. Options, even at factory level, are where the money is. To give you an idea....the cost to the factory of an alloy upgrade from 15" to 17" alloys was about £10.00.

davepoth

29,395 posts

228 months

Saturday 12th March 2011
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There was a thread earlier about a towbar on a premium four wheel drive German saloon, that as a listed option costed £3.5k. I doubt it costs quite that much.

ticmon

118 posts

217 months

Saturday 12th March 2011
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lance1a said:
the cost to the factory of an alloy upgrade from 15" to 17" alloys was about £10.00.
Suprised it's so much to be honest.

eldar

25,265 posts

225 months

Saturday 12th March 2011
quotequote all
3 components basically.

1. building the car, the components. Say 3k - 20k per car.

2. designing and assembling the car. Total cost of the design and factory/number of cars. The more you build the cheaper it gets. Between 1k and 100k.

3.Fixed costs, rates, salary, pension, legal, regulation. 1k to 100k.

Lowest, Honda 50, design amortised over 5,000,000 units, so buttons.

Worst, Bristol, 100 units.

Jazoli

9,648 posts

279 months

Saturday 12th March 2011
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The Vivaro van cost Vauxhall £2k to build, I've got one for work and by god does it show.

Lordbenny

8,751 posts

248 months

Saturday 12th March 2011
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Porsche make more than £25k on a 911 turbo, so I heard! yikes

maniac0796

1,292 posts

195 months

Saturday 12th March 2011
quotequote all
Even with techno wizadry, some one still has to spend the time beating out sheets of metal to make the panels of the prototype car. Weeks spent making it safer. The engine will of been designed on another timescale at some point, that can take weeks, especially for initial molds and cylinder head flow and design.

All this is factored in, not just the material costs.

Then there's getting to the dealer, owning the land for dealer forecourts, refitting them as nessacery, advertising, possible lawsuits/warranty claims/faults.