Lotus product placement in Desperate Housewives
Discussion
In an incredibly blatant piece of product placement Lynette and Tom discuss how if he took a new job they could afford, not just a "new car" or a "sports car", but "The new Lotus Evora", Lynette says "I believe the Evora runs to about $76,000". They get in and coo at it, there are scenes at the dealer.
This of course is the future of advertising in the Sky+ world. No-one watches ad breaks anymore. The closest we get to live is starting ten minutes after the programme begins to fast forward through the ads.
Simon.
sherman said:
They have sneakily been advertising the Evora in Emmerdale since at least the start of the year. One of the Characters has it as his car and keeps mentioning it or giving someone else the keys to "the lotus" .
How the f**k does a Lotus tow a horsebox through sh*t-ridden Yorkshire field?Eeee, it's not like when worra lad.
GKP said:
Thanks for that. How stereotype car dealer does she sound/ "This could be you? Do you want it?".Of course it struggles with the plotline. They have more kids than you'd get in a Land Cruiser and Tom loves big V8s, but it's placed as a car for people who are comfortable not rich and as aspirational. It's not the car for the rich couple or the gay couple.
FWIW I think it's good to see Lotus pushing that hard.
I watched it and oh my god, it was blatant. I didn't really care though, it has reignited my need for one, so it has worked! 
For a 'typical suburban street' there are always some pretty tasty motors. DB9, Maserati, Nissan 350Z, classic Mustang. Another piece of blatant advertising was when one character bought a Lexus and spent about 5 minutes going on about it. I did enjoy it when they blew up a Prius though..
For a 'typical suburban street' there are always some pretty tasty motors. DB9, Maserati, Nissan 350Z, classic Mustang. Another piece of blatant advertising was when one character bought a Lexus and spent about 5 minutes going on about it. I did enjoy it when they blew up a Prius though..
Edited by Hairspray on Saturday 9th April 00:36
...or is it just me..?
Oh, and I noticed a lot of it on 'Entourage'. It's like a rolling advert for Maserati and Aston Martin.
http://www.youtube.com/watch?v=IeOnLTb0928
and of course, Ferrari realised they were being out-manoeuvred by Aston with the product placement.. The plotline was that 'Vince' (who plays an actor in the series) has just taken a role portraying Enzo Ferrari in a film; Ferrari get to shoehorn in lots of F430s and the new-at-the-time California...
http://www.youtube.com/watch?v=ucQCbmeiVxY
http://www.youtube.com/watch?v=sru24waDtvw
Edited by Funk on Saturday 9th April 12:21
Didn't Eva Longoria's character in Desperate Housewives vomit in a Porsche at a dealership when she was pregnant? Er, not that I watch the program or anything. Can't remember which one she got, but I remember her driving a convertible 911 in some of the episodes and iirc she had an Aston Martin DB9 Volante in some episodes too.
Dear god that was pretty blatant. "This could be you. Living that life. Being that guy." When he starts the car (and starts revving it on a cold engine...) and then says "I don't know if we're gonna drive...or fly...", I laughed out loud at how cheesy it was. And obviously they can't show you him driving fast on the road, that would be irresponsible, so we only get to see the car moving at low speeds and an uncomfortable long, lingering shot of Lynette staring at Tom while he "drives" to some quiet V6 noises dubbed into the background.
HAB said:
The door slam at 2:34 sounds cheap & nasty.
TADTS How much does a piece of anti rattle foam weigh?
http://www.youtube.com/watch?v=ZHcLP0wvENQ&NR=...
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