Is this advertising ?
Author
Discussion

saaby93

Original Poster:

32,038 posts

207 months

Thursday 21st April 2011
quotequote all

PhilJ2011

2 posts

186 months

Thursday 21st April 2011
quotequote all
Yes, it is advertising.

In return for the promotional space, BMW are paying for 6 prizes which will be won by readers of the Telegraph

The car is probably owned by BMW

It's no different from any other sponsored prize giveaway - they are all promotional/advertisements