RE: Mountune goes Down Under in latest expansion
RE: Mountune goes Down Under in latest expansion
Monday 24th April 2023

Mountune goes Down Under in latest expansion

Business apparently booming in Southern Hemisphere as Tasmanian subsidiary announced. The little devils...


From Essex to the outback, sort of. It’s good to hear of British businesses doing well in these troubled times, especially good ol’ tuning businesses because they’re the closest to the PH heart. And Mountune, which as many of you will know is based in Essex, has just notified us that it’s opening up a new facility with its own dedicated Aussie website in Tasmania. This means it has a permanent base there to cope with rising demand for its tuning products in the southern hemisphere.

Don’t worry you Aussie Ford boys. There’s no mention of Mountune doing the dirty on you and producing kits for those devil cars just yet – you know, Holdens. As far as we can tell it’s sticking with upgrades for its favoured Ford models and Volkswagen Group products. The list of cars it caters for currently includes the Fiesta ST, Focus ST, Focus RS and Puma, along with the Golf GTI, Golf R and Audi S3. 

David Mountain, Mountune’s founder, said: “We’re delighted to announce our formal expansion into the Asia Pacific market with our new Australian facility. Having already had a long-standing relationship with customers in the region – as well as a period where our upgrade packages were imported and endorsed by Ford AU dealers – establishing a physical base ‘down under’ was the natural next step.”

Tom Wallace, is heading things up down under, and he added, “Working with such an iconic brand with a rich history in the automotive and racing industry is a privilege. In setting up Australian operations we can improve on our overall customer experience which is paramount to our values. Building a strong fitment/support program through our dealer network strategy will also assist with these goals.” Fair dinkum fellas, and chookas.


Author
Discussion

GreatScott2016

Original Poster:

2,549 posts

118 months

Monday 24th April 2023
quotequote all
Good luck to them.

fantheman80

2,651 posts

79 months

Monday 24th April 2023
quotequote all
As ford ended their warranty approved mods agreement, I guess they need a bit of expansion to keep the beer vouchers coming in...!

Tommo87

5,457 posts

143 months

Monday 24th April 2023
quotequote all
I still remember their very early commercial days of providing touring cars for the likes of Rob Gravett.

pquinn

7,167 posts

76 months

Monday 24th April 2023
quotequote all
"There’s no mention of Mountune doing the dirty on you and producing kits for those devil cars just yet – you know, Holdens."

Since the Holden brand evaporated into nothingness a couple of years ago I guess that maybe isn't the most tempting market anymore?

Mountune seem to prefer stuff that's current & more global.

Cacatous

3,173 posts

303 months

Monday 24th April 2023
quotequote all
I wonder why they chose to set up all the way down in Tasmania. Surely Sydney or Melbourne would have been a better location?

750turbo

6,164 posts

254 months

Monday 24th April 2023
quotequote all
Cacatous said:
I wonder why they chose to set up all the way down in Tasmania. Surely Sydney or Melbourne would have been a better location?
Are the Australian Police a bit "funny" with modded cars?

CoupeKid

1,000 posts

95 months

Monday 24th April 2023
quotequote all
Cacatous said:
I wonder why they chose to set up all the way down in Tasmania. Surely Sydney or Melbourne would have been a better location?
There's probably a tax break or grant available to bring businesses to the island.

I've got family in Tassie. Never visited them although I'm sure it's a lovely place but it does seem an odd location for Mountune. It's a bit like setting up in the Orkney's or the Scilly Isles, any costs will have to include shipping the customer's car from and to the mainland.

nismo48

7,138 posts

237 months

Monday 24th April 2023
quotequote all
Good luck in their new venture wink

MadDog1962

900 posts

192 months

Tuesday 25th April 2023
quotequote all
CoupeKid said:
There's probably a tax break or grant available to bring businesses to the island.

I've got family in Tassie. Never visited them although I'm sure it's a lovely place but it does seem an odd location for Mountune. It's a bit like setting up in the Orkney's or the Scilly Isles, any costs will have to include shipping the customer's car from and to the mainland.
I thought that the Mountune tuning kits would be dealer-fitted. No need to ship cars to Tassie.