RE: L'Ultime marks end of Bugatti Chiron production
RE: L'Ultime marks end of Bugatti Chiron production
Thursday 30th May 2024

L'Ultime marks end of Bugatti Chiron production

There have been 499 Chirons before this one-off Super Sport - we won't see its like again


As has become 21st century Bugatti tradition, there have been quite a few limited edition and one-off Chirons since its introduction in 2016. Think Golden Era, Super Sport 300, Pur Sport, 57 One of One and so on. The Chiron Profilée sold for nearly 10m euros. But even by special standards, this Chiron - christened ‘L’Ultime’ - is notable. Because it’s the 500th car, the very last one to be built at Molsheim before the new hybrid era. 

Bugatti has really gone to town on it, then, creating a ‘vibrant piece of bespoke art’. L’Ultime is based on a 1,600hp Super Sport, the 25cm extended body adorned with two-tone paint that blends together French Racing Blue and Atlantic Blue. The wheels are colour-coded to each end, the Bugatti macaron in the grille is unique, and the words on the side are ‘hand-written places and events that helped to build the legend of the Chiron’. Apparently the lucky customer was keen to pay home to everything that the car had achieved, a vision that Bugatti’s Sur Mesure department has lived up to. The number ‘500’ has been hand-written on the wheel caps and rear wing, and the French flag is on the mirrors. The Atlantic Blue grille is unique to this Chiron. The interior is described as a ‘carbon fibre symphony’ with a colour scheme that mirrors the outside. All the leather is hand-cut, stitched and applied. 

‘In every gleaming detail of the Chiron Super Sport masterpiece, Bugatti reaffirms its place as the paragon of automotive excellence’, proclaims the press release proudly. Hard to quibble, either; even in an automotive era where time moves faster than ever, a hypercar launched eight years ago still stands as the class of the field. Nothing else has quite combined performance and luxury like the Chiron. 

Bugatti President Christophe Piochon added: “The Bugatti brand is built not only on pure performance but on absolute craftsmanship, sophistication and elegance, forming the very pinnacle of the automotive sphere. This very special Super Sport - the final masterpiece in the era-defining Chiron family - embodies those values, sublimely connecting such incomparable core attributes with ease and purpose.’ You might call that a fond farewell. Not that Bugatti will be slowing down at all; without Chirons left to produce, focus can turn to the Mistral and Bolide - then it’ll be on to the all-new hypercar…


Author
Discussion

username_checksout

Original Poster:

547 posts

29 months

Thursday 30th May 2024
quotequote all
I think the word is 'homage'. A quick spell-check isn't good enough.


Hairymonster

1,675 posts

134 months

Thursday 30th May 2024
quotequote all
From a distance it looks as if it's been driven through a large muddy puddle!

British Beef

2,572 posts

194 months

Thursday 30th May 2024
quotequote all
I wonder if after all the veyrons and chirons, has bugatti actually made any profit, or has it all been at a loss sponsored by the Volkswagon group?


WCZ

11,504 posts

223 months

Thursday 30th May 2024
quotequote all
British Beef said:
I wonder if after all the veyrons and chirons, has bugatti actually made any profit, or has it all been at a loss sponsored by the Volkswagon group?
pretty sure in the end it was profitable!

imo the veyron/chiron are up there with the greatest cars ever made

sadly I think with the end of ICE the veyron style hyper engineered hyper gt car will kind of be pointless at this price point and the next one might be the last that makes sense unless they then focus on top speed (400mph?) 4,000hp+ cars beyond that

chrisironside

967 posts

191 months

Thursday 30th May 2024
quotequote all
I think that would look great if: the front wheels matched the colour at the front (and didn't have the ring around the outside); it wasn't longer than standard; it didn't have lots of chavvy writing on it.

simundo777

217 posts

200 months

Thursday 30th May 2024
quotequote all
The billionaires equivalent of when Audi do a "black edition" and charge you more for absolutely nothing.

Twinair

1,028 posts

171 months

Thursday 30th May 2024
quotequote all
PH articles: ‘These are, going’ - ‘The last of this’…

Lament, lament… etc…

What are you guys doing to advocate for the the thing we all like so much?

How are you using your voice / platform?

Just wondering…

TIGA84

5,589 posts

260 months

Thursday 30th May 2024
quotequote all
When speccing, do you think they'd let me add "Peckham" to the door as well?

McRors

459 posts

85 months

Thursday 30th May 2024
quotequote all
As it’ll never be driven, what is the point? Meh!

Amanitin

544 posts

166 months

Thursday 30th May 2024
quotequote all
WCZ said:
pretty sure in the end it was profitable!
why? there have been reports on Bugatti losing millions per car. Which is more than plausible considering the low production run and high-end bespoke platform.
wonder if anti-dumping regulations apply

Jules Henry

107 posts

155 months

Thursday 30th May 2024
quotequote all
Amanitin said:
why? there have been reports on Bugatti losing millions per car. Which is more than plausible considering the low production run and high-end bespoke platform.
wonder if anti-dumping regulations apply
I guess a lot of the base development & capex was done during Veyron, so the 500 x Chiron at approx £3m =£1.5Bn, there must be some profit in there

Jules Henry

107 posts

155 months

Thursday 30th May 2024
quotequote all
username_checksout said:
I think the word is 'homage'. A quick spell-check isn't good enough.
AI generated content😂

Donbot

4,194 posts

156 months

Thursday 30th May 2024
quotequote all
I'm blue daba de daba dai.

WCZ

11,504 posts

223 months

Thursday 30th May 2024
quotequote all
Jules Henry said:
I guess a lot of the base development & capex was done during Veyron, so the 500 x Chiron at approx £3m =£1.5Bn, there must be some profit in there
this + profit on servicing over the years + other bugatti branding merch/licencing etc

daveco

4,402 posts

236 months

Thursday 30th May 2024
quotequote all
Twinair said:
PH articles: ‘These are, going’ - ‘The last of this’…

Lament, lament… etc…

What are you guys doing to advocate for the the thing we all like so much?

How are you using your voice / platform?

Just wondering…
The thing is, none of these will be the last of their type.

I think it was fifteen years ago that Top Gear ran a special about Aston Martin not producing another V12 powered car...

Manufacturers are using it as a handy excuse to up the asking price for these models.

Legislation will be changed again, and cars fitted with ICE engines (and hybrid systems) will be with us until 2035 at least.





JJJ.

5,547 posts

44 months

Thursday 30th May 2024
quotequote all
Yawn. It's an irrelevance.

pacdes

780 posts

190 months

Thursday 30th May 2024
quotequote all
British Beef said:
I wonder if after all the veyrons and chirons, has bugatti actually made any profit, or has it all been at a loss sponsored by the Volkswagon group?
I'm pretty sure they'll get you on servicing and repairs.

pacdes

780 posts

190 months

Thursday 30th May 2024
quotequote all
JJJ. said:
Yawn. It's an irrelevance.
Work harder then.

Xenoous

2,411 posts

87 months

Thursday 30th May 2024
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I think something is wrong with me because.... I don't care.

I used to love cars, I still do like them, but... I just don't care about this. I'm sure the owner will love driving is 46 miles over the next decade. Pointless.

Jockie

37 posts

199 months

Thursday 30th May 2024
quotequote all
One cannot truly appreciate a Bugatti Veyron/Chiron without a detailed understanding of the:

- immense technical obstacles that had to be overcome

- care taken in actually building the car

- quality of materials and components used

- genuine passion and skill of all those involved within Bugatti at Molsheim and in Germany

- diverse high level capabilities of these cars

Only 20 sleeps until the stunningly spectacular and beautiful Chiron successor has its world debut…