Branding update

[andburg]

Is it me or has the logo and font had an update?

[Darkslider]

Yep, moved upmarket with a Waitrose esque font now.

[Simpo Two]

Just spotted that. Not very imaginative IMHO.

[Doofus]

Looks expensive.

[bobthemonkey]

The kerning looks really uneven..

[SteveStrange]

I like it. But then I'm a very dull sort of chap.

[Collectingbrass]

bobthemonkey said:

The kerning looks really uneven..

I'm no graphic designer but I'd expect the horizontals on the H, E & A to line up

[BrownEaredDog]

SteveStrange said:

I like it. But then I'm a very dull sort of chap.

I like it too, it's crisp and clean and makes the old logo look a bit fussy.

[essayer]

It’s new so I don’t like it but I will forget about it in 1 day

[Scott-R]

It looks remarkably like the font Alpine use on their website https://www.alpinecars.com, which after some digging, is documented here https://black-foundry.com/case-studies/alpine-new-...

[BrownEaredDog]

Scott-R said:

It looks remarkably like the font Alpine use on their website https://www.alpinecars.com, which after some digging, is documented here https://black-foundry.com/case-studies/alpine-new-...

I think it's Geometos Neue, but you're right, it's very similar to the Alpine font. I really like it.

[Yertis]

bobthemonkey said:

The kerning looks really uneven..

It is a bit off isn’t it, although otherwise probably about what I’d have done given the opportunity. Glad they’ve not fiddled with the smiley logo (my work many years ago)

[eharding]

Yertis said:

bobthemonkey said:

The kerning looks really uneven..

It is a bit off isn’t it, although otherwise probably about what I’d have done given the opportunity. Glad they’ve not fiddled with the smiley logo (my work many years ago)

Looks like the full scale SVG logo and text render acceptably - although some pixel-peeping might reveal kerning issues - but when scaled down and displayed on the site page header then skew meets whiff.

[soad]

I’m not feeling it.

Hope there’s no change to the car stickers.

[jimmyjimjim]

oh good, it hasn't been around for months and I'm only just noticing it.

[fridaypassion]

Looks like this one which I have absolutely no connection with apart from it being mine

https://www.jonsealsportscars.com/

Telegraphico if memory serves

[ClaphamBoxS]

BrownEaredDog said:

Scott-R said:

It looks remarkably like the font Alpine use on their website https://www.alpinecars.com, which after some digging, is documented here https://black-foundry.com/case-studies/alpine-new-...

I think it's Geometos Neue, but you're right, it's very similar to the Alpine font. I really like it.

Geometos Neue? isn’t that the latest PTS colour from Porsche?

[SteveStrange]

ClaphamBoxS said:

BrownEaredDog said:

Scott-R said:

It looks remarkably like the font Alpine use on their website https://www.alpinecars.com, which after some digging, is documented here https://black-foundry.com/case-studies/alpine-new-...

I think it's Geometos Neue, but you're right, it's very similar to the Alpine font. I really like it.

Geometos Neue? isn’t that the latest PTS colour from Porsche?

Elon Musk's youngest daughter's name.

[Digga]

A bit Art Deco and a lot unneccessary.

I always loved the PistonHeads - like two, capitalised words, but without a space, ever since Ted first unveiled it, after the (necessary) re-branding from Petrolheads, as was.

Most re-branding is guff IMHO.

Edited by Digga on Monday 7th August 10:47

[cuprabob]

I like it.