And I thought internet marketing was intelligently targeted?

[Mr Aston Martin]

So what noodle decided the wonga.com ad should appear on this form.

APR 4214%

[WantanewV12V]

I noticed that number on an add somewhere - it can't be right can it ?

[firman]

Yeah it is an APR rate, you only borrow over 4 weeks though.

[george h]

Your right, I hardly see Wonga.com's target audience to drive Aston Martins

[Simpo Two]

But can you INVEST in Wonga....?

[Mr Will]

WantanewV12V said:

I noticed that number on an add somewhere - it can't be right can it ?

APRs go a little bit mad when you borrow small amounts over short terms. For example, if a mate lends you 20 quid for a week and when you pay him back you buy him a pint (£3) to say thank you, you've effectively paid an APR of 143213.7%

Despite this, it is still a legal requirement for them to be stated on the adverts, hence the silly numbers that end up showing on the adverts of short term lenders such as Wonga.

[davidspooner]

You'd be surprised, I have worked in the personal finace industry and their 'clients' are generally employed and not badly off. It surprised me as well!