The electric Range Rover(s) are finally here!
The electric Range Rover(s) are finally here!
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Discussion

TheDeuce

Original Poster:

33,435 posts

94 months

But not from JLR... Who seem to have taken so long to get the car on the market that the Chinese have made their own, for half the price. Two, actually.


The NIO ES9



Which looks absolutely fantastic in terms of luxury, and it's probably a sub 100k car when it reaches our shores.


Also the Xpeng GX



Same sort of price, available as either a full BEV or range extended version with a small ICE generator. And yes, it looks exactly like a Range Rover - in fact, if you swapped the badges, you'd probably get away with it whistle



So... Now when JLR eventually launch their own it's going to be price compared to these two, despite both of these cars most likely not even being designed until after JLR had stated their own electric Range Rover would be available. They have shafted themselves here, no?


Posting as I personally have been feverishly waiting for the electric Range Rover for the last three years, and in desperation I started to Google alternatives and found these things. They look like excellent alternatives TBF.

Panamax

9,397 posts

62 months

Oh but my dear, it would be sooo embarassing to turn up at the golf club or the pony club in anything less than the real (unreliable) thing.

TheDeuce

Original Poster:

33,435 posts

94 months

Panamax said:
Oh but my dear, it would be sooo embarassing to turn up at the golf club or the pony club in anything less than the real (unreliable) thing.
Indeed laugh

Although, joking aside, the snob factor problem is probably solved by the fact the actual Range Rover isn't available as an electric only! So if anyone thinks you've hit hard times... You can simply point out that you wanted an electric one and only the Chinese make one.

And for other reasons 'gas guzzling' giant SUV's aren't really on trend these days. Whatever respect a certain type of person feels the lose from the badge, they'll probably think they can claw back by pointing at the 'greenness'

Also, an electric powertrain in such a car is objectively better in most instances. It wouldn't be a difficult purchase to defend.

Edited by TheDeuce on Sunday 16th August 16:18

RotorRambler

1,318 posts

18 months

JLR should buy one, strip it down, bring out a copy in a few years..

_Rodders_

3,444 posts

47 months

"probably a sub £100k car".

Absolutely mental that that has to be said about a Chinese car.

The immediate thought being, "I should bloody well hope so".

That said I've had a look at a couple of the XPeng's and they look alright but so they should they're very expensive cars.

TheDeuce

Original Poster:

33,435 posts

94 months

_Rodders_ said:
"probably a sub £100k car".

Absolutely mental that that has to be said about a Chinese car.

The immediate thought being, "I should bloody well hope so".

That said I've had a look at a couple of the XPeng's and they look alright but so they should they're very expensive cars.
The top spec versions are about $75k equivalent in China, which is far less than a similarly equipped Range Rover - which is more like $250k!

So it's all relative and the only reason I'm saying probably sub 100k in the UK is because our tariffs inflate the cost of Chinese cars. From the Chinese perspective, they have genuinely released electric Range Rovers for about 1/3 the price of the JLR car.


_Rodders_

3,444 posts

47 months

TheDeuce said:
_Rodders_ said:
"probably a sub £100k car".

Absolutely mental that that has to be said about a Chinese car.

The immediate thought being, "I should bloody well hope so".

That said I've had a look at a couple of the XPeng's and they look alright but so they should they're very expensive cars.
The top spec versions are about $75k equivalent in China, which is far less than a similarly equipped Range Rover - which is more like $250k!

So it's all relative and the only reason I'm saying probably sub 100k in the UK is because our tariffs inflate the cost of Chinese cars. From the Chinese perspective, they have genuinely released electric Range Rovers for about 1/3 the price of the JLR car.
It looks like the X9 is going to be £75k in the UK. Serious money IMO. The same price as a lightly used Lexus LM.

I'll be amazed if we see many in the UK.

TheDeuce

Original Poster:

33,435 posts

94 months

_Rodders_ said:
TheDeuce said:
_Rodders_ said:
"probably a sub £100k car".

Absolutely mental that that has to be said about a Chinese car.

The immediate thought being, "I should bloody well hope so".

That said I've had a look at a couple of the XPeng's and they look alright but so they should they're very expensive cars.
The top spec versions are about $75k equivalent in China, which is far less than a similarly equipped Range Rover - which is more like $250k!

So it's all relative and the only reason I'm saying probably sub 100k in the UK is because our tariffs inflate the cost of Chinese cars. From the Chinese perspective, they have genuinely released electric Range Rovers for about 1/3 the price of the JLR car.
It looks like the X9 is going to be £75k in the UK. Serious money IMO. The same price as a lightly used Lexus LM.

I'll be amazed if we see many in the UK.
Eh? If the car is 75k then salsac/company drivers will find them highly affordable. They can have the equivalent of a Range Rover for less than a quarter of the monthly cost once BIK is taken into account.

I'll be shocked if these cars don't sell incredibly well over here. Just as the Chinese Evoque equivalents have already managed - currently the UK's top selling car I think.

Jimbo.

4,207 posts

217 months

RotorRambler said:
JLR should buy one, strip it down, bring out a copy in a few years..
They’d still fk it up.

M4cruiser

5,079 posts

178 months

It's the same reason Jaecoo and Leapmotor are selling here.

TheDeuce

Original Poster:

33,435 posts

94 months

Jimbo. said:
RotorRambler said:
JLR should buy one, strip it down, bring out a copy in a few years..
They d still fk it up.
It's certainly difficult to imagine the JLR car not being at least twice the price - and can they make the car twice as good/desirable...?

The badge obviously does a lot of heavy lifting but there's a limit. They really needed to get their own EV RR out before the Chinese made two of them! They now have a tough act to follow.


DMZ

2,091 posts

188 months

I see two generic Chinese appliances. I don’t think Range Rover is all that worried. The Chinese have had virtually no impact on the premium market for fairly obvious reasons.

TheDeuce

Original Poster:

33,435 posts

94 months

DMZ said:
I see two generic Chinese appliances. I don t think Range Rover is all that worried. The Chinese have had virtually no impact on the premium market for fairly obvious reasons.
Is the obvious reason that they started with the fat juicy middle part of the market?

The Chinese have zero problems competing at the premium/luxury end of the market. As soon as they start to ship more premium cars to the UK/Europe, they'll sell.

Tron Kirk

52 posts

132 months

DMZ said:
I see two generic Chinese appliances. I don t think Range Rover is all that worried. The Chinese have had virtually no impact on the premium market for fairly obvious reasons.
Apart from Volvo's EX90, EX60, various Lotus EVs....

There's probably more

WH16

8,292 posts

246 months

DMZ said:
I see two generic Chinese appliances. I don t think Range Rover is all that worried. The Chinese have had virtually no impact on the premium market for fairly obvious reasons.
I really wish people would stop referring to them as 'Range Rovers' though.

None of them have the RRs USP. They may be comfortable and well built, and they may be a threat to Audi/BMW/Volvo or the other road-biased fleet/leased SUVs people buy, but they are never going to be a threat to RR until they are the best off-road vehicles in their class (a class which was created and defined by the RR).

Until then they are just another SUV with zero off-road ability, like most of the others on the market.


TheDeuce

Original Poster:

33,435 posts

94 months

WH16 said:
DMZ said:
I see two generic Chinese appliances. I don t think Range Rover is all that worried. The Chinese have had virtually no impact on the premium market for fairly obvious reasons.
I really wish people would stop referring to them as 'Range Rovers' though.

None of them have the RRs USP. They may be comfortable and well built, and they may be a threat to Audi/BMW/Volvo or the other road-biased fleet/leased SUVs people buy, but they are never going to be a threat to RR until they are the best off-road vehicles in their class (a class which was created and defined by the RR).

Until then they are just another SUV with zero off-road ability, like most of the others on the market.
I was tempted to reference the off road point in my OP but I didn't, as I truly do t think it's relevant ENOUGH now to make sufficient difference to sales to 'save' JLR from the threat of these new luxury SUV lookalikes.

It IS still relevant and valuable that the RR has the goods to go off-road, it's still adds value so they can charge more too. But it oy adds so much relevance and value... It doesn't offset the fact that the cars from China, even landed in the UK, are around 1/3 the price of the RR.

The RR badge also has an inherent value too...

Say we assign 30k to the badge value and another 30k to the off road credentials. The Chinese cars are still considerably cheaper.

And in this context I refer the them as 'Range Rovers' chiefly because they're aimed at the same market and they look near identical to a RR. For the 95% of people that would never take them off road anyway...

WH16

8,292 posts

246 months

TheDeuce said:
WH16 said:
DMZ said:
I see two generic Chinese appliances. I don t think Range Rover is all that worried. The Chinese have had virtually no impact on the premium market for fairly obvious reasons.
I really wish people would stop referring to them as 'Range Rovers' though.

None of them have the RRs USP. They may be comfortable and well built, and they may be a threat to Audi/BMW/Volvo or the other road-biased fleet/leased SUVs people buy, but they are never going to be a threat to RR until they are the best off-road vehicles in their class (a class which was created and defined by the RR).

Until then they are just another SUV with zero off-road ability, like most of the others on the market.
I was tempted to reference the off road point in my OP but I didn't, as I truly do t think it's relevant ENOUGH now to make sufficient difference to sales to 'save' JLR from the threat of these new luxury SUV lookalikes.

It IS still relevant and valuable that the RR has the goods to go off-road, it's still adds value so they can charge more too. But it oy adds so much relevance and value... It doesn't offset the fact that the cars from China, even landed in the UK, are around 1/3 the price of the RR.

The RR badge also has an inherent value too...

Say we assign 30k to the badge value and another 30k to the off road credentials. The Chinese cars are still considerably cheaper.

And in this context I refer the them as 'Range Rovers' chiefly because they're aimed at the same market and they look near identical to a RR. For the 95% of people that would never take them off road anyway...
But there are a lot of very capable, very desirable cars which are cheaper than a Range Rover, but none of them can do what a RR can do.

Perhaps the new crop of Chinese SUVs will take some sales away from the Evoque or Discovery Sport, but I just don't see any serious FFRR buyer with the means to afford one saying to themselves, 'I can save £70k buy buying one of these instead' Whereas there will be plenty of buyers who can't afford a RR, don't need the off-road ability who will buy a Chinese copy and then tell everyone who will listen that it is 'just as good' and congratulate themselves on being such a savvy consumer by 'saving' so much money they were not able to spend anyway.



Screenwash

363 posts

50 months

They’ll sell to people who want a Range Rover but can’t afford one. Simple as that.

Meanwhile RR keep increasing their prices and move further away from this market

kambites

71,322 posts

249 months

TheDeuce said:
The Chinese have zero problems competing at the premium/luxury end of the market. As soon as they start to ship more premium cars to the UK/Europe, they'll sell.
They'll certainly have no engineering problem with it should they attempt it, but badge snobbery is a very real thing which will take time to overcome.

TheDeuce

Original Poster:

33,435 posts

94 months

kambites said:
TheDeuce said:
The Chinese have zero problems competing at the premium/luxury end of the market. As soon as they start to ship more premium cars to the UK/Europe, they'll sell.
They'll certainly have no engineering problem with it should they attempt it, but badge snobbery is a very real thing which will take time to overcome.
As I pointed out, that's true but only worth so much.